Partnership expands digital out of home inventory
Velocity MSC Partners with Vistar Media for Programmatic Supply-Side Platform (SSP), A Managed Services Company has partnered with Vistar Media (Vistar), a leading global provider of programmatic digital out-of-home (DOOH) media.
As a provider of IT managed services, Velocity’s nationwide digital signage assets will be accessible to advertisers through Vistar’s SSP, either on the open exchange or through private marketplace deals.
Through this partnership, Vistar offers a complete end-to-end programmatic ecosystem for DOOH that includes a demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP), integrated to enable automated and measurable DOOH transactions.
Vistar’s SSP is connected to the world’s leading omnichannel demand-side platform making it one of the most popular places that both media owners and marketers go to for placing their advertising bids.
Greg Kiley, Chairman and CEO of Velocity said, “Agencies are looking for ease of buying and flexible buying opportunities that programmatic systems allow.
We are happy to expand their options with Velocity’s impressive portfolio that spans many high-impact media markets.
With Velocity’s DOOH opportunities, Vistar customers will now have access to these 1,000 additional screens in the following networks:
- Grocery Network: 170 screens in upscale Manhattan grocery stores at checkout
- Hospitality Network: 570 screens at lobby/check-in area
- Movie Theaters: 400 screens in the lobby and other high-traffic areas (more plan to be deployed in 2022)
Velocity has aggressively expanded its DOOH presence over the past year, establishing a comprehensive network that targets the on-the-go consumer where they shop, play, commute, and stay.
The previously announced acquisitions of Impax Media and Vision Media and partnership with G6 Hospitality.
The parent company of Motel 6 and Studio 6 brands, expand Velocity’s digital signage inventory accessible through Vistar’s SSP to include over 1,000 screens in the grocery, cinema, and hospitality sectors, with further expansion planned in 2022.
Vistar Media’s goal is to bring compelling inventory to buyers in a streamlined marketplace where sophisticated data strategies can be applied to engage consumers in the physical world.
