App Store Pricing Led Google Face-off Trial in the UK
After the court accepts a lawsuit alleging that the Alphabet-owned tech giant overcharged 19.5 million users for app store purchases, Google will now stand trial in London over an estimated 920 million pounds ($1.1 billion) damages claim. Background According to a document released last year, Google’s mobile app store brought in $11.2 billion in revenue in 2019. Google imposed up to 30% commission on well-known applications, including Roblox, Candy Crush Saga, and Tinder since October 2015. Approval leading to the trial The class action lawsuit against Google for allegedly abusing its dominant position was allowed by the Competition Appeal Tribunal on Monday. Regulators, competitors, and consumer advocates are suing companies like Google and rival Apple for alleged anticompetitive behavior to rein in Big Tech. The European Union has penalized Google $8.2 billion in recent years for antitrust infractions. The Plaintiff Liz Coll, a former digital policy manager at the non-profit Citizens Advice Organization is a plaintiff, who lodged a lawsuit against Google. The trial, in this case, is not expected to start until 2024. Her legal counsel comes from the Hausfeld law team. In the lawsuit, Coll argues that the Play Store commission is violating European and British competition laws and that Google is abusing its dominating position to the detriment of British Android smartphone and tablet users. On July 19, a statement from the claimant, the group indicated that till now, a full ruling is not made public. For more, click here
Loyalty Pays Off; Sometimes Even $380,000
Kevin Ford, who worked at Burger King for 27 years, is the individual they have chosen to honor. The restaurant business brags that it offers high-quality meals at competitive prices, but this would not be possible without the staff’s hard work. Kevin and his dedication Kevin Ford never skipped a shift at the Burger King restaurant in the McCarran International Airport in Las Vegas, yet for his 27 years of service (almost 3 decades), he received a bag containing a Starbucks reusable cup, two pencils, a movie ticket, and some inexpensive candies. Kevin said that he was pleased with all he had, and those 27 years were admirable. He continued by saying that likewise any large corporation, Burger King, has lost touch with its workforce. Kevin appreciated everything he received, but this was not in line with what he truly deserved. Encouragement and Support Internet users from across the world banded together to assist the workers, something that Burger King, a large corporation, failed to accomplish. People in Burger King voiced their unhappiness as a result of Kevin’s viral success in spreading a mere goodies bag he received for his devoted service. A GoFundMe campaign was created for Kevin to give him and his family a stable future. GoFundMe Campaign Kevin Ford’s daughter Seryna launched a GoFundMe campaign on June 20 to recognize the commitment, her father showcased to his career. The fundraiser’s initial target was $200, but it was immediately surpassed by the strangers who gave to the cause. One of the initial donors was allegedly comedian and actor David Spade. He is alleged to have donated $5,000 (about Rs 3.9 lakh). The GoFundMe campaign currently has $380,510 and is continuously increasing. Seryna kept raising the bar because she was grateful that the original target, had been smashed. After receiving enough support, Kevin released videos on Instagram and TikTok to show his love and appreciation.
A Window Paving Path From School To College Life
One of the admirable and delightful periods in a person’s life is college. A person has to have this experience in their life since college life is different from school life. We discover experiences in college life that we had always hoped to have after high school. College Life means something different to each individual. While some students spend their college years partying and enjoying themselves with friends, others grow more career-conscious and put a lot of effort into their studies. And I was the one who loved doing parties, missing college the next day due to hang-over, yelling at friends, and blaming them for my absenteeism. We all thought of facing Termination Not Granted (TNG). How funny was that even? College life experience: How is it different from school life? The most memorable stages of a person’s life are both their school and college years, yet they differ greatly from one another. College life exposes us to a new world where we must learn new things, conclude new obstacles on our own, and make new friends, in contrast to school life where we learn everything in a safe environment. I also met new friends, hoping they’ll stick by me forever. I misunderstood them because I relied on their words without considering their behavior. One day, I refused to go with them to the party as they had requested. The fact that I had to perform at a competition representing our college the next day at 10:00 AM provided me with a strong justification for not participating. Nevertheless, no one understood and began to ignore me. Surprisingly, nobody showed up to wish me luck on the day of my performance. I anticipated loud applause from my buddies standing in the corner. I was heartbroken, locked myself in the college washroom, and cried just before the performance. Furthermore, I still remember when I realized the harsh world I created and expected it will last till the last breath. How naive was I? However, this turned out to overcoming a life obstacle. I would mention that, in contrast to school life, college life has significance in a person’s life, and one should always enjoy college life. A bridge between our student and adult lives Our time in college is often thought of as a transitional period between our academic years and our careers. School life provided us with the best academic preparation and platform to make aspirations come true. It served as a bridge to get me ready to be more self-sufficient. I had to rely on my parents to get by in school. However, I developed my independence at college in terms of studying, traveling, making decisions, and obtaining financial independence. It is a valued and very smooth transition where I do not realize that I have become independent. The most difficult aspect of college life The hardest aspect of college life for me as a student was leaving after graduation or post-graduate. Knowing that you would soon be leaving your friends, the campus, professors, and a part of life entirely made the final days of college the toughest. Moreover, concentrating on one’s work and entering the outside world as an adult. Conclusion Everyone should enjoy their time in college since it is a great and important period in their lives. Our confidence to meet obstacles, and hardships in the future has increased by the various lessons we learn from college life. It is vital for students to engage in extracurricular activities and mingles as much as they can while in college, since doing so will aid in their overall growth.
Japan to Launch Interplanetary Bullet Train to Moon
Even after being hit with the atom bombs, the way Japan jas made a comeback is really appreciable. It always surprises us with its ideas and technologies. This time its train to moon idea has left us surprised. Train to Moon, it might sound funny but Japan, a country that is known for technology and innovation, announced the Mega Space Migration Program By ‘Recreating’ Earth’s Gravity On Moon & Mars. In collaboration with Kajima Construction, researchers at Kyoto University, Japan have announced building an artificial space habitat and inter-planetary trains connecting the Earth, Moon, and Mars, as the world witnessed the dawn of a second Space Race. Interplanetary traveling Japan will make such an artificial space habitat on Mars, whose atmosphere will be similar to that of the Earth so that humans can live there and the climate of mars will not affect human beings. Japan’s plan is to take this bullet train to the moon first, if this plan is successful, then there is a plan to take it to Mars as well. Experts from Kyoto university say that a system called ‘Hexagon Space Track System will be developed for the space bullet train. It can maintain a gravity of 1G even during long-distance travel. The researchers also say that the interplanetary space train will create its own gravity as it travels between Earth, the moon, and Mars. Since it is just an announcement, we have so much to believe, so much to do. Hope this idea will help us in getting more information about space and exploring space.
Due to Climate Change, Daintree Rainforest Lost its Ability to Generate Own Rainfall
Australia is the smallest continent. It has 134 million hectares of forest, approximately 17% of Australia’s land area. Tropical and subtropical rainforests are found in northern and eastern Australia in the wet coastal areas. Daintree Rainforest encompasses an area of approximately 1,200 square kilometers, from the Daintree River north to Cooktown and west to the Great Divide, representing the single largest block of tropical rainforest in Australia. It is home to nearly 30 million species including rare and endangered species of plants and animals. But the rainforest is contracted due to changes in climatic conditions, emerging as a threat to plants and animals. Climate change and the Daintree rainforest Climate change is one of the major threats to the ecosystem and the Daintree rainforest is one of them. Once sufficiently degraded, the forest will lose its ability to generate its own rainfall, thereby preventing the rainforest ecosystem from being able to exist at all. Studies show that since 1980 a decrease in annual rainfall due to the changing climate has created a decline in agricultural products. A rise in global temperatures is causing trees and plants to produce fruit either earlier or later than before causing throwing off the species that feed on them, including humans. This results in food shortages for animals. No one can survive without food. Due to harsh climate conditions, species are going to try to follow those climates that are suitable for them rather than adapting to new ones. For many species, this requires moving upslope — but at a certain point, there will be no place left where they can find suitable climate conditions for them, which is what we call the ‘escalator to extinction. Conserving the ecosystem Since plants and animals are a very important part of our ecosystem and they are at the edge of extinction due to some human activities as well as climate change so it is important to take a few major steps to conserve them. Creating national parks or wildlife sanctuaries will not help alone. Supporting these and implementing them in the government’s decisions regarding these will help. In order to protect those species, it is important to maintain a suitable environment for them, only then they will survive and we will be able to conserve them. On the road to our concern for ecological protection, everyone’s power is crucial. Now, there is a special way to support ecological protection – Custom Keyrings. Custom keyrings with the theme of ecological protection, you can choose to customize the cute image of endangered animals on the keychain, or you can choose meaningful ecological protection slogans. Hanging on a key or a backpack may attract people around to pay attention to ecological protection issues and inspire more people to join the action of protecting animals and plants, and the ecosystem. Another major threat to the ecosystem is the greed of human beings. Recently the test for 5G has led to harmful impacts on animals and birds. If we start using 5G, it is sure that we are going to lose some of our animals and bird species. In order to protect them, it is important for human beings to control their greed. Earth is not a home to human beings only but also to millions of plants and animals so it is important to adapt only those changes which are not harmful to other species.
Factors Leading to the Expansion of the Cybersecurity Market
The adoption of the Internet of Things (IoT), Bring Your Own Device (BYOD) trend, and the increase in malware and phishing threats among businesses are driving the extension of the cybersecurity industry. In addition, the market is expanding favorably as a result of the spike in demand for cloud-based cybersecurity solutions. The market’s expansion is hampered by organizational budget restrictions and the complexity of device security. On the other hand, the rise in usage of mobile platforms and applications, the demand for secure authentication methods, and the transformation of the traditional antivirus software industry are anticipated to provide lucrative opportunities for market growth during the forecast period. Growth of Cybersecurity Market The worldwide cybersecurity market is anticipated to reach $304.91 billion by 2027, showing a CAGR of 9.4% from 2020 to 2027. It involves protecting hardware, software, and data while also aiding in preventing fraudsters from gaining access to systems or networks. Businesses need cybersecurity to safeguard their data, money, and intellectual property. People need it for comparable reasons, even if protecting intellectual property is less important and the chance of losing important data, like family photos, is higher. Cybersecurity guarantees that the public may continue to rely on public services and governmental organizations. Factors that are responsible for the Expansion Of the cybersecurity market COVID-19 Impact The COVID-19 pandemic impacted consumers’ and providers’ general behavior. Global company growth has been adversely impacted by the temporary shutdown of industrial facilities, labor shortages, a lack of resources, data breaches, and a poor supply chain. Around the world, many small and medium-sized enterprises experienced both permanent and temporary closures. 43% of respondents in the U.S. said that small and medium-sized enterprises had temporarily closed their doors, according to a 2020 NBER study. The epidemic affected new businesses and small businesses at its length. The need for cybersecurity solutions, however, has increased dramatically during the pandemic crisis in the fields of healthcare, industry, and government. The market’s leading competitors concentrate on releasing a variety of security solutions to protect industrial operations from serious cyberattacks. Segmentation The worldwide cybersecurity market splits into segments based upon region, industry vertical, enterprise size, component, solution, deployment model, and deployment method. Market segregation for solutions and services based on these components. The market may be divided into identity and access management, infrastructure security, governance, risk, and compliance, unified vulnerability management service providing, data security & privacy service offering, and others based on the solutions they provide. It’s branched into the cloud and on-premises deployment models. Small and large businesses are separated based on their size. Telecom, automotive, BFSI, public sector, retail, healthcare, IT, energy & utilities, manufacturing, and others are divided by industry vertical. It’s examined from the perspectives of North America, Europe, Asia-Pacific, and LAMEA. Top contributing elements • The threat of phishing and malware developing among businesses Malware, including viruses and Trojan horses, has significantly increased its capacity to infiltrate, take over, and damage whole electronic information networks. Cybercriminals commonly employ malware to take control of equipment or devices to steal money. It’s performed, enabling the device to be spontaneously utilized, for illegal or fraudulent activities. • Advancing usage of IoT and the BYOD trend The increasing IoT and BYOD trend among enterprises has made devices and apps increasingly susceptible to advanced persistent threats (APTs). Furthermore, IT workers will find it harder to manage and track data flow in various systems as the number of mobile devices within businesses increases. The consequence is that companies are utilizing cybersecurity systems to protect sensitive data by keeping track of, categorizing, and addressing various risks, which is driving market expansion.
Milestone Rolls Out With A Rewarding Opportunity For Women Trial Lawyers
Milestone functions with advocates and plaintiffs to execute policies for long-term planning. Their creative techniques for settlement planning result in customized economic outcomes and benefit the expansion of potential for the country’s highest believed Trial lawyers. For forthcoming women prosecution lawyers, the power of settlement planning is now available by Milestone and parked at your doorstep. Windfalls of scholarship: • Milestone founded the Trial LawHER Scholarship to support a rising 3-year female law student to accomplish her objective of serving as a plaintiff trial lawyer. • The scholarship aims to boost a growing woman leader in the plaintiff trial lawyer space and prepare coming trial lawyers about the significance and consequence of settlement planning. • The scholarship is a one-time grant of $10,000.00 to be utilized for the last year of law school for the student. • It is a step in concern of gender equity in the lawful space. • The recent process application form is available and will stay available through July 3rd. For further communication or application, explore the scholarship provider’s main website. • A call for all desiring women trial lawyers. • THE SUBMISSION WINDOW IS OPEN and will continue available through 11:59 pm ET on Wednesday, August 31, 2022. Eligibility: • A U.S. resident or stable resident. • Student of a 3L law school project for the fall 2022 semester. • Has gold academic standing. • Has a plan to become a plaintiff trial lawyer. They implore that suitable nominees submit a 1,500- to 2,000-word essay analyzing the significance of settlement planning in the context of our civil justice system. Additional expected elements contain a video submission, a letter of proposal from a law lecturer, and GPA and test scores.
How the Age of the Second Brain Can Destroy the First?
How many of you are harry potter fans? In the story, Dumbledore had a magical vessel he used to store and review memories. It was called the pencil. This is obviously a fictional story set in a school of magic. But today we have something like this in the real world, it’s called the second brain. The second brain is a digital brain that can be used to document every piece of information, every experience, every thought, and every learning. You can access all of this whenever and wherever you want. What does a second brain look like? Nothing too sci-fi or magical, a second brain looks like a word document backed up in the cloud. How much does it cost? Most second brains are free and some cost as little as $8 a month. The second brain has been developed on the hypothesis that a human brain is meant to have ideas not to store those ideas. So the second brain can do the job of storing. It will store everything from your thoughts to your screenshots, your grocery list, your notes, photos, passwords, reminders, and all other things you can think of. How does this work? The second brain works through apps like Notion, Evernote, One Note, Obsidian, and Mem, all of them work in the same way. They expect every bit of information you come across, everything that you think your brain cannot hold. Shopping lists, quotes, or reminders, you don’t even have to type them down, you can simply voice record and send. If you are reading something interesting online for instance you can email the relevant paragraphs to your second brain. If you have a fleeting thought you can make a quick note of it. Basically, every time you come across something that grabs your attention you log, in whatever form. Screenshots, photos, excel sheets, slides from a PowerPoint presentation, lines from an e-book, excerpts from online articles, and then you can access all this information whenever you want. Say years later you want to write an essay or prepare an address on federalism. All you need to do is go to your second brain and type in the keywords, everything that you uploaded on the topic will be in front of you. If you’ve uploaded a grocery list you can retrieve it the next time you go shopping. Advocates of the second brain say the system helps in knowledge management, it increases creativity and the theory is pretty interesting. It’s almost like having your own little library in the cloud. So is this the future? Well more like the present, believe it or not, all of us already have a second brain. All the apps that we use double up as a second brain. You know the ones that remind you to drink water or to stretch at home. Even breathe, apps tell you to stand up and breathe. They remind you to buy bread on the way back home. Apps remind you what you are doing 10 years back in the month of June. Gigabyte after gigabyte of content from your life is spread across these apps. Do you remember what was the storage capacity of the first iPhone? 16 gigabytes (GB)! Today, an iPhone’s memory can be expanded up to 1TB, that’s one terabyte full of information from your day-to-day life. What second brain apps do is replace all these apps with one, a notepad that doubles up as your library, your gallery, your reminder, your password keeper, your bookmark, your logbook, basically everything. It’s all cataloged! Some apps take it a step up they use time and location data to remind you of information/memories that you may have uploaded but forgotten. For instance, you go to a restaurant, the app will tell you that you came here 3 years back and this is what you ordered, this is who you came with and this is what you thought of the experience back then, obviously provided you’ve logged all of that. But who does that, who documents so much information from their daily life? Actually, most of us do! We are continuously uploading stories, we are tweeting every fleeting thought, and blogging experience. Second brain app stores this content. Quick question. Can’t we store the same information offline? Of course, we can. We can keep notes, we can keep files. Previously, we had a filing cabinet. Once upon a time, every office would have such cabinets but filing and then searching for that file takes a lot of time. A digital brain is more convenient. But do we really need one? Some of us can barely handle one brain. Jokes apart, science disagrees with the very high hypothesis of the second brain. It says our brain can store information, in fact, it can store 2.5 petabytes of information. It’s enough to store 3 million hours of TV shows. You have to leave the TV running for 300 years to use up all that brain space. In other words, we don’t have to worry about running out of brain space in our lifetime. So why do we need a second brain at all? These apps handicap us. They make us unnecessarily dependent on technology. Today, at least 20 million people are using a second brain. Some are leaning on them for making life decisions. There is a very interesting story in an article. Annie, a 27-year-old in New York City began taking notes on her dating life. For Annie, the notion love tracker functions almost like an alternate memory which, once or twice, helped her clarify the amorphous gut feeling she was experiencing. “Once, after a first date I remember thinking this guy is so much fun but he seems really immature,” Annie says. Then on the third date with him, she was enjoying herself but began to feel a bit uneasy like “something was eating at me that I could not put a finger on,” she said. So she went home
Ingmar Hogoy: Using Food Waste to Produce New Food
Why is waste management of concern, especially food waste? Food waste is now a global issue. If not properly dealt with, it poses a threat to public health and the environment. It is a growing issue linked directly to the way society produces and consumes. We need to find new and more sustainable solutions adapted to our urban lifestyle where we can upcycle the recourses in food leftovers to feed. Ingmar Hogoy, CEO and Co-Founder at Greentech Innovators AS, has the vision to produce more food to help people fight the food crisis. As an entrepreneur, he discovered a gap in waste management that triggered him to utilize waste from fisheries and aquaculture and develop new products such as feed, special feed, and proteins for human consumption. We at Fortunes Crown got into an interview to know more about Mr. Hogoy and his impact on food waste management. Let’s have a look! Please tell us about your educational/professional background. Who inspired you to become a business leader? Would you like to mention some of the highlights from your journey? I have had a passion for fisheries and aquaculture since I was a kid ad when I was 12, I started experimenting with microalgae in an aquarium using fertilizer for growth. I made a small pond and was catching wild trout fry for farming. When I was 15 years old, I started fish farming with rainbow trout in a homemade fish cage. My goal has never been to be a business leader as such, but my vision was to contribute to producing more food for a growing population and the answer to more food production is in the ocean. My inspiration has been the scientist Dr. Norman Borlaug who got the Nobel Price in 1970 and the book “The man who fed the world” describes the “Green revolution” and how it was possible to increase food production through modern and scientific agriculture methods. Aquaculture has the same potential for the “Blue revolution” and increasing food production from the ocean. My passion for aquaculture has led to several projects and positions in the whole aquaculture value chain through research, product development, processing, and sales. In the early stage of the Norwegian salmon industry, I was working in a salmon processing plant when I realized that there was no waste management solution for processed by-products like viscera and bones. This became an environmental problem. I found that the rest raw material from processing was a valuable resource containing high-quality protein and oil – left unutilized. I was hired at a pioneering company and built up a factory for processing the rest raw materials from the salmon industry into fish protein and oil as feed. Ever since, I have been dedicated to the circular economy, utilizing waste from fisheries and aquaculture by developing new products such as feed, special feed, and proteins for human consumption. The utilization of the rest raw materials from fisheries and aquaculture is now a large and profitable industry in Norway. When was Greentech Innovators AS established? What are the prominent services/solutions offered by the company? On my daily travel from home to work I met the trucks loaded with food waste going for incineration and the only result was GHG emission and pollution from the chimney. Through my experience with aquaculture and by solving the challenges of by-products from aquaculture and fisheries, I realized that we still have environmental challenges with food waste. In 2018, we established Greentech Innovators and the subsidiary Algaepro. The idea was to find more sustainable solutions to organic waste like food waste. The environmental challenges with today’s waste management solutions became more and more obvious. Please tell us about the services/products your company is offering? How are they different from your competitors’ offerings? Headquartered in Bergen, Norway, Greentech Innovators uses biotechnology for converting food waste into growth media for microbes and microalgae for the production of omega-3 and protein as sustainable feed for the aquaculture industry. We are upcycling food waste to feed. And our customers are waste management companies that need more sustainable solutions according to new regulations. We can offer feed producers more sustainable omega-3 and protein. Please brief us in detail about the current scenario of the business. How have the customer preferences changed over the years? During the last decade, it has become more and more obvious that we need to find more environmentally friendly ways of living. This includes the development of new and more sustainable waste management as all the commonly used solutions like landfills, incineration, composting, and biogas production are contributing to greenhouse gases and pollution of water and air. Political, social, and regulatory pressure to reduce greenhouse gases and go for more circular solutions is a driving force for our solution. It is also a global demand for new feed for the growing aquaculture industry. To continue growing, new and sustainable feed sources substituting fish meal and oil and soy in aquaculture feed must be developed. It is not sustainable to use 30% of global fish sources that can be used for direct food consumption as feed. Our solution uses something that we have too much of, food waste, to produce something in global demand like omega-3 and protein. What are the unique challenges your company is currently facing? How have they affected your company? Like many early-stage companies, we were also affected by the covid situations. Equipment that was normally no problem to get was in demand, and the whole process took more time and the education of employees was delayed because of restrictions. The largest challenge, however, was that investors became more risk reluctant, and it was hard to get equity for expansion and scaling of our innovative solution producing more food and at the same time reducing GHG emissions and pollution of water and air. What measures do you incorporate to ensure motivation and productivity within the workspace? How do you respond to criticism and disagreements? Internally within the team we are
Maxim Behar: An Incredible Man Who Overcame Adversity With Creativity, Ethics, and Responsibilities
The whole business world including the communication business is currently witnessing the total change of everything – from sales to communications to industrial production. For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software. However, the CEO & Founder of M3 Communications Group, Inc., Maxim Behar strongly feels that Public Relations experts and managers will be the leader of the future big, merged business. The thought that supports this concrete belief is quite simple, they are the “Kings of Content.” They are the masters of words and visions and in the modern world, wisdom comes from social media content. The Visionary CEO Maxim Behar has done graduation in the Executive Program on Leadership Decision Making from Harvard Kennedy School and now, he is pursuing a Ph.D. in Global Public Relations Changes at Sofia University. His first graduation was from Prague University on International Economic Relations. As learning was/is his passion, he collected many degrees from Universities across the world including The Pacific Institute in Seattle, USA. At his initial stage, he started working as a machinery worker in a plant that was based in Sofia. After graduation, he worked as a journalist for 15 years and then launched one of the first private daily newspapers in Bulgaria – Standard News. Even with so much success, he decided to resign from the post of Managing Editor remembering what Sir Winston Churchill said, “you can achieve a lot with the journalism, but you should know exactly when to quit.” When Maxim was in high school, he ever since wanted to be a brilliant journalist. Even when he decided to quit this job the next logical step that came into his conscious was to upgrade his journalistic knowledge. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. About 27 years ago, Maxim from proudly launching a one-man-show company in a one-room rented apartment of a friend to owning a leading Public Relations and Social Media company, is streaming like water; partnered with one of the largest international US-based PR corporations, Hill+Knowlton Strategies with hundreds of clients from all over the world. With great projects come great challenges every single day, and that’s what Maxim loves to invest his life for. A Trusted Service Provider M3 Communications Group, Inc. was established in 1994. After 6 years Maxim Behar met the Executive Vice President of Hill+Knowlton Strategies, late Terence Billing, who turned out to be his teacher, mentor, partner, and of course, best friend. Through the journey, they witnessed failures and successes, and last but not least they emerged as a modern and successful corporation – a leading PR company in Central and Eastern Europe. Today, we provide the full range of public communications services – public, governmental and media relations, social media management, event and conventions, graphic design, web creations, and project management. We create a unique package for each of our clients ensuring the top-notch quality of our services. We also provide services such as social media development, content management, creating visuals, and more which keeps updating every week. With 35 clients on a retainer fee and at least double the number per project, we are available 24/7 for our clients that makes us ideal for crisis management, employers branding, and corporate communications. We serve what customers deserve i.e; increasing sales, better branding, and media presence. We believe in transparency that gives us the confidence to deliver exact reports back to the clients. Also, social media in addition to providing information targets messages properly. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable. In the process, we pull out preparation for every post. We ensure every word, every picture should be catchy and effective on social media. Achievements To Appreciate Maxim Behar was twice awarded the Best PR Consultant in the world by Stevie Awards. Recently, PR Week announced him the Best Global PR Consultant. With more than 100 international business and leadership awards and books that top on Amazon, Maxim is proudly elected as an Advisory Board Member of one of the largest European Universities – Engage.eu, Germany. It is a privilege for him to be on the Board of the World PR Museum in New York City. In 2017, he was inducted into the Global PR Hall of Fame in London as the first-ever East European expert. The greatest achievement in life is his children, family, and the excellent M3 Communications Group family. PR’s Absolute Best Customer preferences are like seasons, they keep changing. Of course, this affects how clients emphasize themselves on social media and the reason is quite clear – these interactive technologies are fully measurable ever since the very beginning of the Guttenberg Press Machine. Social media is exponentially succeeding against traditional media only because clients can optimize their messages to certain target groups, and in minutes can analyze too. Clients have become sensitive and quick towards creative involvement and decision-making. This practice brings a big boost to our business – one who can take fast decisions and can communicate successfully will win, the others will be out of the business. We cannot deny the fact that customer feedback is crucial, however, we try to prove our point of view that our experts are devoted only to making their experience rich. “Zoom lockdown times” made our life a bit convenient which we appreciate through meeting clients and discussing tons of ideas. But also,