Tonya Winders: Regulating Health, Life and Balance
Allergy and asthma are serious global health problems affecting all age groups. Their prevalence is increasing in many countries, especially among children. Although some countries have seen a decline in hospitalizations and deaths from these diseases, especially asthma, they are still imposing an unacceptable burden on health care systems, and on society through loss of productivity in the workplace and, especially for pediatric asthma, disruption to the family. Faced a gap within delivering awareness about allergy, asthma, and related conditions, Tonya Winders, CEO of Allergy & Asthma Network sought an effective way to treat the patients diagnosed with these diseases. Her networks provide support to patients through outreach, education, advocacy, and research. Go to allergyasthmanetwork.org to know their process of improving the quality of life of patients. We have highlighted the insights, the impression, and the inspiration through an interview with Tonya for brevity and clarity about the company. Educational/professional background and highlights Tonya: I have my Masters in marketing and business administration and have spent the past 25 years in healthcare—15 in pharma, medical device & diagnostics, and 10 leading Allergy & Asthma Network. Highlights: Patient Advocate for GINA global asthma guidelines Patient Advocate for WHO GARD (respiratory diseases) President of Global Allergy & Airways Patient Platform (>70 patient organizations throughout the world) Published >50 peer-reviewed articles in the medical literature Speak internationally to thousands of healthcare providers and millions of patients each year Growth against uncertaintiesTonya: In March 2020, I listened to our community and recognized a unique opportunity to offer evidence-based, timely information regarding COVID. Consequently, over 150,000 people have tuned into our COVID webinars in the past two years. Moreover, over 3M have visited our COVID-19 Information Center. We have also held live events in community settings in underserved neighborhoods to address vaccine hesitancy and identify lung health issues. We have experienced explosive growth over the past two years and our challenges revolve around the growing burden of immune and respiratory diseases and limited resources to address the unmet needs. What is your call on women’s leadership? Tonya: I often hear from women who do not fully accept their role as leaders. It is vital to help women fully own their leadership style even if it is different from traditional alpha male styles. Female leaders have been proven to be more likely to coach, mentor, and develop their direct reports than male leaders. They are true talent agents, using feedback and direction to help people grow. This enables them to unlock other people’s potential and promote effective cooperation on their teams. While we gravitate towards leaders who are self-focused and self-centered, the likelihood that such individuals can turn a group of people into a high-performing team is low. I believe women are uniquely gifted in the areas of nurturing, communicating, and supporting teamwork. Like society, it is important to take the best of both alpha and beta leadership strengths to effectively address the largest business and political challenges. Do you think women hold more potential to excel economically and make the world a better place for living? Tonya: The real problem is not a lack of competent females; it is too few obstacles for incompetent males, which explains the surplus of overconfident, narcissistic, and unethical people in charge. As a consequence, gender differences in leadership effectiveness (what it takes to perform well) are out of sync with gender differences in leadership emergence (what it takes to make it to the top). instead of encouraging women to act like male leaders (many of whom are incompetent), we should be asking men in power to adopt behaviors more commonly found in women. This would create a pool of better role models who could pave the way for both competent men and women to advance. As women are believed to be a gentler part of humanity, how their leadership can heal both business and political corridors? Tonya: Women are more likely to lead through inspiration, transforming people’s attitudes and beliefs, and aligning people with meaning and purpose (rather than through carrots and sticks), than men are. Since transformational leadership is linked to higher levels of team engagement, performance, and productivity, it is a critical path to improving leaders’ performance. If men spent more time trying to win people’s hearts and souls, leading with both EQ and IQ, as opposed to leaning more on the latter and nurturing a change in beliefs rather than behaviors, they would be better leaders. Furthermore, If the average male leader wants to improve their performance, they would do well to adopt a less self-centered style of leadership. Servant leadership and putting others ahead of yourself are second nature to most women. We must stop falling for people who lean in when they lack the talents to back it up. In a logical world, we would promote people into leadership roles when they are competent rather than confident, vetting them for their expertise, track record, and relevant leadership competencies (e.g., intelligence, curiosity, empathy, integrity, and coachability). Women are generally less overconfident than men. This is good news because it enables them to understand how people see them and gives them the capacity to spot gaps between where they want to be and where they are. People who see themselves in a more critical way than others do are better able to prepare, even if it means overpreparing, and that’s a solid way to increase your competence and performance. What are your contributions to the company? Tonya: As the President & CEO of Allergy & Asthma Network, each day I aim to inspire my team to remember the “why?” behind the “what?” we do daily. Ultimately our goal is to end the needless death and suffering due to asthma, allergies, and related conditions like COVID or COPD through outreach, education, advocacy, and research. What are the services/products which your company offers? Are they anywhere different from your competitors’ offerings? Tonya: We drive awareness of these diseases via a multichannel approach including digital media, social
Esther Riveroll: Transforming Data Governance in the Digital Age
A sports lover, trained for a cross country marathon of 45Kms, and passionate about mathematics to keep challenging her brain, Esther at a very young age realized that she was born to be a leader. After graduating high school, she cracked a position at IBM where her path in technology began. She sees failure as learning and an opportunity to do things differently, it is just that you are preparing yourself to grow. Big data analytics, artificial intelligence (AI), and machine learning are transforming economies and innovation on a revolutionary scale. They have great economic potential. Indeed, some have already hailed data as “the new oil.” This may be an imperfect analogy, but it does capture the excitement and high expectations surrounding the data-driven economy. The prospect of extracting lucrative insights from rapidly growing pools of data is galvanizing entrepreneurs and investors in all sectors of industry. Esther Riveroll, Founder and CEO at Alldatum Business, brings a sophisticated capacity to collect, organize, control, and commercialize stores of data and intellectual property to help businesses with data governance. She accompanies them on their path to a successful digital transformation getting value on their data, as well as responding to the challenges presented by the digital economy and data management initiatives. Please tell us about your educational/professional background. Who inspired you to become a business leader? Would you like to mention some of the highlights from your journey? When I was 18, I studied at the “Colegio de Bachilleres”, a high school in Mexico that gives you a technical specialty and mine was accounting. This school did not have a direct pass to the government universities and my parents did not have the money to pay me for a private university, so I took the exam at UNAM Public school and I was not selected. There were students from another high school who had a direct pass and the career I had chosen which was “Applied Mathematics and Computing” was fashionable, I was not fortunate enough to be chosen. I had to work in the meantime in the Collective Transport System (Metro) for a year. There I realized that I did not want to be an administrative assistant, that I wanted to be a leader of something, and also with everything I saw, I realized that I wanted to help create a better world. After that year I took the exam again and now I was accepted. I taught aerobics classes daily (3 hours) to help my family. I loved sports, I trained for a Mexico – Cuernavaca cross country marathon (45 KMS) and that was my passion. I loved exercise so much that my friend from college was upset with me because I was always doing homework at the last moment. At that time, I wanted to put in a gym and I loved to make people happy through exercise and music which is also my passion. In this process, I had a car accident that stopped for a while the opportunity to continue teaching classes and that was where I received the message that my mission was not teaching aerobics, that I had to start to focus more on my professional career and that was when I tried harder in the University. I love mathematics, to challenge my brain to solve problems, the more difficult I like it and that also I was passionate about. When I was finishing school I wanted to work in a company that was the IT biggest Company, where I could learn more and be challenged. That’s where I found out back then that it was IBM and a friend’s sister took my resume to IBM. I went on a scholarship and that’s where my path in technology began. Since I was at school I always had the opportunity to be a leader. I was a group leader in secondary school for the 3 years in a row, and I loved it because I have the firm conviction that being a leader you can train and help people, and create high-potential teams. My first position as a manager was when I thought I was ready, I asked my manager at IBM what do I have to do to become a manager and he assigned me goals that I met and they gave me a management position. I learned that if you want something you need to ask for it. There is a lot of responsibility in being a leader because you become an example and inspiration for others, but if you do it well, you can create opportunities and a better world. When was Alldatum Business established? What are the prominent services/solutions offered by the company? Alldatum Business is a proudly Mexican company created in 2016. Our passion is to deliver and help customers derive value from their information and collaborate with them on their data strategy. Headquartered in Mexico City, Alldatum brings value to customers by being a business partner that accompanies them on their path to a successful digital transformation getting value on their data, as well as responding to the challenges presented by the digital economy and data management initiatives. We help companies to obtain the best information from their systems, and the vision of the data they don’t have today but need for future growth. create value with this data and thus share this data to the lines of business and the analytical area to make better decisions. We transform the data into wisdom for the companies. Data projects are not only technological projects. Many customers need help to understand all about the data and the best strategy to get value from it. Sometimes their first pain is on the silos and integration of their information, sometimes they do not have the data they need, sometimes they had internal political situations that are difficult to manage, and the owners do not want to share the data, the data is poor on quality, and many other situations. Data projects are
Team Genius Partners with Gateway+ to Turn Educator’s Ambitious Vision into Reality
Gateway+, an education technology start-up, announced its strategic partnership with Team Genius today, an online digital transformation company. The partnership will allow the start-ups to harness the power of technology to deliver expert university and test preparation content in a way that has never been seen before. With support and guidance from Team Genius, Gateway+ is built as a robust educational platform that integrates the most up-to-date admissions and tests preparation content with features to maximize engagement from learners. The platform boasts hundreds of video lessons with over 2,200 minutes of learning, with tailored content to five major higher education destinations: the UK, USA, Australia, Canada and Singapore. Apart from video lessons, the platform also features community spaces where learners can interact, and checkpoints and assessments strategically placed so students can track their progress. According to the founder of Gateway+, Clarice Chan, “Gateway+ was founded with a vision to level the playing field regarding students’ journeys to higher education. We aim to empower students across the globe to overcome the asymmetry in access to information. From choosing the best universities for their academic goals to providing comprehensive test preparation support, students will be empowered to tackle every part of the university admissions process.” By partnering, Team Genius and Gateway+ can offer scalable solutions for delivering quality educational content to learners worldwide. “This strategic partnership is a step towards creating an efficient, engaging, learning experience for Gateway+ customers. Team Genius is excited to be on this journey with Gateway+ as our shared values and mission create powerful synergy,” said Yasaf Burshan, the owner and CEO of Team Genius. “This collaboration provides Gateway+ with the competitive edge they need to be the leaders in their niche,” Yasaf added. About Gateway+ Gateway+ is a content streaming platform for all your higher education needs. Its extensive content and proven pedagogy help students make informed decisions as they prepare for higher education. The platform is friendly on all devices and provides quality content that students can access anytime, anywhere. About Team Genius Team Genius, founded by Yasaf Burshan, is a leading digital technologies partner for creators in the new world committed to utilizing the power of technology to transform businesses. The next-generation solutions by Team Genius have helped companies across industries to scale their business and deliver a seamless experience to their customers. It is a certified Thinkific expert, certified Zapier expert and technology partner with other major brands such as Microsoft and Monday.com. The company’s mission is to empower the creators. Team Genius is recognized as the one-stop shop for digital services, providing exceptional work. Media Contact – Gateway+: marcom@gateway-plus.com Media Contact – Team Genius: hq@team-genius.com
MOBILE APPLICATIONS AS THE CURRENT CATALYST OF BUSINESSES
The impact of mobile applications on people’s daily lives has grown exponentially within this decade. There’s not a lot of things to say about it because its emergence and improvement is evident. While the majority of users worldwide are taking advantage of mobile applications because of social media platforms and online shopping, there’s still a fair chunk of that massive user base that other sectors can grab. And sole proprietor businesses, in particular, took a shot and leveraged mobile applications. In this article, we will focus most on the clear benefits that mobile applications bring to any size of businesses and enterprises. Bigger boost in reach Both the Android OS and iOS have their application marketplace, where users can download any types of applications they want with or without a fee. Most businesses offer free access to users to increase their reach and accessibility. UberEats, for example, is a food delivery service that requires a specific amount of reach to become functional. McDonald’s, on the other hand, is a restaurant that mostly uses its application to advertise their menu, while still offering customers the option to deliver food at the doorsteps of their customers. Both of these make more profit, the more customers they serve, the more mobile applications are the perfect platform for them to achieve that goal. Accessibility and management One thing that most people adore from mobile applications is their accessibility. Indeed, it is an invention that has allowed people to become more organized than ever before. The mClinic application is an excellent example of the management side. It helps doctors and other medical professionals to organize their clinics and hospitals within just a couple of taps. This impact can be felt on the client’s end as well. Increased brand recognition Another beauty of having an application for a business despite it being costly to develop is slight to a high increase in brand recognition. Most businesses push this endeavor to stand out from the crowd and be ahead of their competitors. Tropical Roofing Products, for instance, saw this opportunity to grow because of the lack of roofing contractors and repairers on the app market. Many sole proprietor businesses can take advantage of this, including computer repair services, landscaping providers, accountants for hire, etc. Along with technology, businesses have also evolved and are now using a different approach to advertising, and generally reaching more people. Mobile applications have done such a great job combining all of these and benefiting both the businesses and their clients, as well. Contact us today to create your own mobile application. About Webster Solutions Vishal Dudhal, founder, Webster Solution, specializes in building unique, personalized, and easy to manage websites and applications. Having been in the web industry for over nine years, we have over 200 satisfied and recurring clients, across the world! We focus on quality, innovation, & speed. We utilize technology to bring results to grow our clients businesses. Throughout the years Webster Solutions has been able to create stunning Website designs and Mobile/Web applications in multiple verticals while allowing our clients to obtain an overall better web presence. Based in India, Webster Solution provides services such as Domain Registration And Web Hosting E-Commerce Development Search Engine Optimization WordPress Development Web Design And Development Mobile Application Development
Yasaf Burshan: Inspiring and Empowering Creators to Make an Impact
Israel is a very small country – two hours from Tel Aviv you are on the edge of the country. But due to its position as a global innovation powerhouse, investors from major countries are attracted to it. Identified as a hotspot for collaboration, Yasaf, an innovative Israeli entrepreneur helps businesses thrive through effectively integrating technologies in their education businesses. Yasaf Burshan, Founder and CEO of Team Genius, shares his journey of outgrowing and expanding abroad, connecting people with technology. We at Fortunes Crown got into an interview questionnaire to know more about the company and its impact on ed-tech businesses. Please tell us about your educational/professional background. Who inspired you to become a business leader? Would you like to mention some of the highlights from your journey? When it comes to formal education, I’m happy to say that I’ve obtained education in two major fields that I’m very passionate about, Technology and People. I have a BA in business management with a major in Information Technology and I’m a certified project management professional (PMP). Also, I am a certified Clinical NLP master and a graduate of the Tony Robbins platinum partnership program. This combination allowed me to have a very successful career in the traditional IT industry for over 20 years, in which I held multiple senior roles including the head of IT for IKEA in Israel. Please brief us in detail about the current scenario of the business. How have the customer preferences changed over the years? Team Genius’s mission is to inspire and empower creators to make an impact. We work with content and course creators all over the world (majorly in the US, Canada, and Australia) and we help them to unleash their creativity by effectively integrating technology into all areas of their business. Simply put, we keep them in their Zone of Genius, doing what they do best, as we help them create profitable online businesses. As a content creator myself, for my program “Anywhere Boss”, I know first-hand the challenges they are facing, and I’m also inspired by them to become better and better. While I’m still very much in the “tech zone” my ideal customer has changed from the finance/retail/consumer subject matters to the knowledge commerce business. What are the unique challenges your company is currently facing? How have they affected your company? I think that like most other companies these days working remotely and efficiently is a challenge. At the same time, one advantage we have on our side is that Team Genius was founded as a global organization with team members across multiple locations, so this is built right into our DNA. It drives us to be more open in our communications, efficient in the way we do business, and of course, rely on technology, we do for ourselves what we do for our customers. When was Team Genius established? What are the prominent services/solutions offered by the company? Team Genius was established in 2019. We are a certified Thinkific agency partner, certified Zapier experts and a certified Evernote partner. In addition, we have partnerships with other major brands like Microsoft and Monday that gives us a unique ability to look at our customers’ tech needs from a holistic point of view. We help our customers create profitable online courses, products and membership sites and convert sales funnels, but we don’t stop there. We apply automation and make them more efficient and productive in their business. And on a personal level, I also mentor and coach my customers on how to take things to the next level and build a lifestyle that excites them by becoming “Anywhere Bosses”. What measures do you incorporate to ensure motivation and productivity within the workspace? How do you respond to criticism and disagreements? I encourage open and honest communication. It is my responsibility as the leader to make sure that everybody gets heard and to recognize what they have to say. Values and culture are the keys here and it starts with me leading by example, and by choosing Team Members that share the same values. Not the same opinions, the same values. Disagreements are inventible, nor they should be ignored. Every member of the team has the freedom to speak freely. Criticism is fine, as long as it is served as feedback that we can build on and improve. My response is always “bring it on, let’s talk about it so we can get better. What measures do you undertake to ensure optimum customer satisfaction? How much impact does the customer feedback have on the company’s strategies? Communication is the key. Customer satisfaction is very important for us and it plays a major role in our growth and success strategies. Customer dissatisfaction is most likely to come when there is a gap between the customer expectation and the result or deliverable. So we communicate clearly from the first step what is to be expected, what is included in the scope of work, the timeline and the expected cost. Then we monitor expectations and communication throughout the lifecycle of the project and adjust as needed. We are not afraid to say that we don’t have the answer to something, and if such cases arise we see them as an opportunity to learn something new with a promise to come back with an answer in X amount of time. Please tell us about the services/products your company is offering? How are they different from your competitors’ offerings? We are certified Thinkific agency partners, and as such, we offer course creation, site-building and automation services. We also support all Thinkific superpowerups, from general consultation to setup and configuration. As Zapier experts, we effectively integrate technology in all areas of our customer’s business. Keeping them in their “Zone of Genius”, doing what they do best; teaching, empowering, creating, leading, and making sure they have efficient processes that are working for them so they can quickly and effortlessly scale. The successful partnerships we maintain with industry-leading vendors allows
Nick Zamucen: Helping People Restore Properties to Pre-Loss Condition
There is nothing closer than your own home, it is a gift you earn and give yourself. It becomes a box of memories of precious moments. Unfortunately, sometimes due to some inevitable disasters people lose their houses beyond restoration. But there are state-of-the-art ways to restore the house environment to its prime historical period. Nick Zamucen, CEO of Best Option Restoration, is committed to helping those in need after a disaster and returning their homes to their original condition. Recently, Mr. Zamucen is being interviewed to share his experience of restoring happiness in society. Let’s have a look! Please tell us about your professional background. Would you like to mention some of the highlights from your journey? I have created four nationally recognized franchised brands. Three of which have been previously sold to private equity companies and now my focus is to build and sell the last one, Best Option Restoration, over the course of the next decade. I live my life with the want and need to help others. Adding massive value to those around me is my passion. I live to be a good leader, a great friend, and an outstanding business mentor for my franchisees. Please brief us in detail about the current scenario of the business. How have the customer preferences changed over the years? The franchised restoration industry has never been in a hotter market. With Billions of dollars in claims being paid monthly from insurance companies, prospective franchise owners want in. Who could blame them? Best Option Restoration is in a fantastic position with its low cost of entry, state-of-the-art thermal drying systems and a management team second to none. We win and will continue to win in this crowded field. This is the industry to be in to build a life-changing business and a substantial income for years to come. What are the unique challenges your company is currently facing? How have they affected your company? The challenges we’ve had are actually rather opportunities. We continue to have a ton of new franchisee interest in our company. The hardest thing for us at a corporate level is keeping up with demand. We can only take on many units a month and having to put people on a waiting list isn’t fun for anyone. Most stay on the list and wait their turn, a few we lose to competition because they make a side deal and get in for a lesser price somewhere else. I find in business and life, you get what you pay for. Be very careful making deals with companies and devaluing your position. When was Best Option Restoration established? What are the prominent services/solutions offered by the company? Best Option Restoration was established in 2016. We offer Water mitigation, Fire rebuilds, Mold termination, Storm Damage, and Content Cleaning solutions for home and business owners. We’re escalating at our best, hence our name, Best Option Restoration. What measures do you incorporate to ensure motivation and productivity within the workspace? How do you respond to criticism and disagreements? We treat everyone like family. Sometimes you’re all on the same page and everyone is happy, sometimes you’re not. The important thing is, not that everyone always gets what they want, but they feel heard, understood, and respected. There will always be criticisms around and negative feedback. All you can do is try to mitigate that as much as possible but always do the best things for the clients. In our case, the clients are our franchisees. Put them first and always do what is right, you can’t go wrong. Everything takes more time than you think it will and problems are going to happen. People tend to think working for yourself is the ultimate freedom, and it can be after it’s earned. Working for yourself is not normally harder and longer hours than you’ve ever had before. You have to stay disciplined, driven, and self-started… every day, not just when you feel like it. What measures do you undertake to ensure optimum customer satisfaction? How much impact does the customer feedback have on the company’s strategies? With our clients being our franchisees, it’s pretty simple to ensure satisfaction because we are in communication with them weekly if not daily. Again, we are a family, we’re a close group. There are many times a franchise will reach out to me just to say hi, ask how I’m doing, and how is my family. This means the world to me because I know they care and in turn, they feel comfortable enough with me to be personal. I know I’m doing my job when my franchises are friends, like family, not just unit numbers. Please tell us about the services/products your company is offering? How are they different from your competitors’ offerings? With our propriety thermal technology drying systems, we are state of the art. We aren’t just another, “man with a fan in a van” like our competition. Best Option Restoration franchises dry structures in literally half the time of anyone else out there. There is truly no comparison to what we do. There are some copycats in the field we noticed lately. I look at that as once again I’m doing my job, I’m changing an old tired industry and bringing it into the new century. A century of technology and focused strategy. We are better because we practice being so. We’re just the “Best Option” in a mitigation and restoration situation. Tips for aspirants Problems are going to arise, just out of nowhere, so you must learn to deal with them effectively and quickly. You can’t just ignore problems and think someone else will handle them, not when you’re a business owner, it’s on you…success and failure. The choice is yours.
Colin Brown: Serving Best Vehicle Insurance Against Eventualities
Business is booming and for the first time in two years an Underwriting Agency has made huge advances with many new auto products and services with great ideas, solutions, and technology. The growth in the last 24 months has defied the pandemic restrictions and Colin Brown, CEO & Founder of Stratford Underwriting Agency Inc. shares the same story. There are very few people with as deep an understanding of vehicle insurance as Colin Brown. From emigrating to investing 22 years of his life in a company, Mr. Brown claims to provide services against monopolies in the industry. Please tell us about your educational/professional background. Who inspired you to become a business leader? Would you like to mention some of the highlights from your journey? I emigrated from Ulster in October 1973. I had a degree in Geology and Geography from Queens University Belfast. I started my career as a management trainee at the Insurance Corporation of British Columbia (ICBC) in January 1974 and the Corporation opened for business in March 1974. I worked at ICBC for 22 years and resigned as Chief Underwriter in 1995. During that time, I became a Chartered Insurance Professional, a Chartered Arbitrator, and also received an MA in Liberal Studies from Simon Fraser University. In 1995, following my resignation, I founded Canadian Direct Insurance (CDI). CDI was the first direct writer in Western Canada and sold optional auto insurance coverage by phone and internet in competition with ICBC which is a quasi-monopoly. At the outset, CDI was a wholly-owned subsidiary of HSBC. It turned profitable in its fifth year and 2005 was sold to Canadian Western Bank (CWB) for $25 million, or 1.25 of book value. CWB were great owners and after a change in leadership in 2015, sold CDI to Intact (Canada’s largest insurer) for $200 million, or 2.5 times book value. CDI had additionally previously issued dividends of $35 million to the bank already to protect CDI’s capital ratio. It was a massive success. I was appointed Executive Officer of Intact, but I retired in 2016 at the age of 66. Please brief us in detail about the current scenario of the business. How have the customer preferences changed over the years? The auto insurance business in BC is dominated by ICBC. They have a monopoly on “the basic” which is the minimum cover that you have to buy to put a vehicle on the road. They also sell almost 90% of “optional” which are the add-ons for collision cover, comprehensive, etc. That optional market is worth $2.5 billion in BC. CDI had been the largest seller of optional. Following my retirement, I did a little consulting but was approached several times to start another company. I finally did so in 2018 and founded Stratford Underwriting Agency Inc. We are a Managing General Agency (MGA), essentially a wholesaler of niche products that are otherwise hard to find. Stratford started in 2020 with its own BC auto product (CDI 2.0), underwritten by a major reinsurer that I had worked with for 20 years. Customer preferences have not changed in this regard, they still want a viable option to a government monopoly. A better product, more bells and whistles, and a lower price. We sell through a network of 200 independent brokers. What are the prominent products/services offered by the company? How are they different from your competitors’ offerings? Stratford’s two current products are differentiated in price. Both offer products very similar to our competitors but priced better. Our products have better coverages in key areas that make them more attractive and in addition offer better features. This is achieved through smarter underwriting. Our primary product is designed to save 80% of BC motorists on their purchases. Currently, Stratford offers a full-service BC auto optional product and a replacement cost policy for the loss of value on new cars that may become a total loss. In 2021, we wrote a total of $27 million in premium, had revenue of $7 million, and lost $170,00 in our second year of business. We are very happy with that. We will write about $38 million in 2022 and make $1million+ in profit. We are developing two other non-auto products at this time. They will broaden our scope and spread our risk base. What are the unique challenges your company is currently facing? How have they affected your company? At the time we entered the marketplace, ICBC have declared BC to be a “no-fault” jurisdiction. Essentially cutting out the need for third-party liability cover and reducing the average premium available from $800 a policy to $500 a policy. This was effective May 1st, 2021. Stratford was forced to find a product to replace the lost premium. This was done in short order and a replacement cost policy was added in February 2021 and we sold $10 million worth of policies for the premium product in 2021. Opportunity and agility melded together on that one. What measures do you incorporate to ensure motivation and productivity within the workspace? How do you respond to criticism and disagreements? As a company, our system was designed to be flexible. It is in the cloud and supports working from home. We encourage attendance at the office as needed. Staff who can influence key indicators are incentivized appropriately. All staff is bonused on the corporate performance. We have an open office plan which encourages open discussion and deals with any issues as they arise. We have a complaints officer who responds to any customer complaints. What measures do you undertake to ensure optimum customer satisfaction? How much impact does the customer feedback have on the company’s strategies? We do have a complaints officer who is charged with dealing immediately with any issues that arise. As we sell through independent brokers, there are few complaints directly to us. Most would be claims disputes and there are formal procedures in place for dispute handling. If there is a consistent valid issue, we are quite at ease
THREE WAYS YOUR BUSINESS CAN DEVELOP A SOCIAL MEDIA STRATEGY FOR SUCCESS
The growing success for businesses on social media is no secret, especially when 83 percent of marketers ranked advertising on social platforms the second most successful marketing channel. Our boutique travel and lifestyle agency spotlights our partner agency, The Stylista Group, and the invaluable social media tips for success. But how are businesses gaining and measuring success on social platforms? Well for one, businesses can gain market intelligence such as consumers’ interests, customer feedback, and competitor research. They can expand their reach for more market opportunities whilst promoting valuable and relevant content, consistently. This allows the business to increase the brand’s visibility on search engines. Additionally, a positive brand experience on social media can generate inbound traffic to increase business revenue and improve brand perception. Market data revealed that 81 percent of shoppers research online before purchasing and over half (54 percent) of social media users research products specifically on social platforms. Social media platforms are becoming a search engine for consumers when looking for products and of course, if a brand has a higher-performing social page, the intent of the customer to buy is greater. Yet, with all the opportunities available to businesses on social media, 61 percent of marketers still find it challenging to generate traffic and leads. Re-evaluating your social media marketing strategy for greater success and maintaining a resilient mindset are your first steps towards overcoming these challenges. Complete a Social Media AuditA social media audit provides the basis for a data-driven social media marketing strategy. It helps you to understand best practices going forward. The social media audit starts with reviewing your metrics (engagement rates) so that you can develop analytics. See some examples below. What Type of Content on Social Media Performs the Highest?This metric is normally based on the number of shares, likes, comments, mentions, and profile visits one piece of content generates. If your business has already posted a diverse range of content formats, your audit can be more specific in terms of highest-performing content such as videos on Facebook stories or maybe Instagram reels. “A data-driven social media marketing strategy is a recipe for success.” The Stylista Group Who is Your Audience, When to Engage, and What are Their Interests?Instagram ‘Audience’ Insights provides location when users are most active online, and demographical data such as age range and gender. If you are running ads, Facebook Insights allows your business to understand conversion rates for different content formats so that you will be able to tailor your ads for higher ROI future campaigns.If your business utilizes several social platforms, why not make your reporting easier by consolidating all metrics into one? Some of the best social media monitoring and social listening platforms include Hootsuite, Buffer Analytics, or Sprout Social. Set Your Social Media GoalsOnce you have reviewed your data and conducted a social media audit, you can start setting your social media goals. A good and effective method used by industry experts is known as SMART goals. The SMART goal acronym can be broken down into the following: Get Creative With Relevant Content and EngageCreating content that is relevant and valuable to an audience is key to capturing their attention. But it’s no longer just an aesthetic image of your latest beauty device and where to buy. Businesses must get creative and leverage engagement opportunities. This can include: According to Hootsuite, think “conversation” – not “broadcast.” Too often many businesses are using social media as a press release platform to announce a new product or service to a large audience. However, this strategy is not sustainable. Engagement is a two-way communication and in a competitive landscape, your customer has the choice to engage with brands who are relatable, relevant, and considerate of their audience.
Natasha Makhijani: Acing Successful Recruitment
Oliver Sanderson Group makes the recruitment process easier for businesses, so they can engage and develop a long-lasting working environment. With the help of technology, from creating a resume database to deploying employees to prominent companies, Natasha is excelling in the recruitment field. We at Fortunes Crown got into conversation with Natasha Makhijani, the CEO of Oliver Sanderson Group, to know more about the company and how it is helping the businesses as a whole. Below are the highlights of the interview: Please brief us in detail about the current scenario of the business. How have the customer preferences changed over the years? The executive search industry is changing in a number of ways, and this is reflected in the evolving preferences of our clients. There is now a greater focus on EDI challenges. We are seeing a growing recognition of the importance of inclusivity and the value of diversity, and clients come to us to tackle their EDI challenges, reach out to under-represented groups, and achieve more diversity in their boardroom and senior leadership teams. Digitalization is also transforming the industry, changing the way we advertise roles, discover candidates, and engage with our community. Finally, recruitment companies are increasingly aware of issues around sustainability and the environmental impact of our work. We are taking steps to minimize our impact and operate more sustainably and more responsibly as a business. Could you please walk us through your educational/professional journey? What was the moment that triggered you to step into the business? I, Natasha Makhijani, am not your average headhunter. As CEO of Oliver Sanderson Group, I am pioneering new approaches to executive search through tech innovations and D&I initiatives, all while breaking down barriers as an Asian woman business leader. After graduating with a Bachelor’s degree from City, University of London and a Master’s from DePaul University in Chicago, I began my recruitment career on the Graduate Scheme at Hays in 2000. Fast-tracked into management roles, I achieved four promotions in four years and took a team from billing £10,000 to £80,000 a month. From Hays, I moved to Michael Page, and quickly gained recognition as a “super biller”. But I always felt that there was another path for my career, and having set up executive desks at both Hays and Michael Page, I set my sights on establishing a business of my own. I founded Oliver Sanderson as a start-up in 2011 and have since grown the firm into an international business at the cutting edge of executive search. Oliver Sanderson has built up a strong track record in recent years, having placed CEOs and senior leaders at FTSE 100, FTSE 350, and Fortune 500 companies. Specializing in both permanent and interim executive placements across a wide range of sectors, the firm provides clients with an end-to-end executive search process, drawing from the experience and creativity of its research team to solve complex recruitment challenges. New technology has been central to Oliver Sanderson’s rapid growth, and I am a pioneer of digital innovations in executive search and recruitment. I co-founded Snapp Resume, the world’s first mobile job board with voice technology capability and Amazon Alexa connectivity. The app currently has a database of over 25 million candidates in the UK and the USA, with over 250,000 positions listed on its mobile job board. My forward-thinking leadership was recognized with a CEO Today Global Award 2021. I appeared in the winner’s magazine in February 2021 alongside some of the world’s most inspiring executives in a feature story on her journey and achievements. I have recently been shortlisted for the prestigious Recruiter Awards 2021 in the category of Agency Recruitment Leader of the Year. Under Makhijani’s leadership, Oliver Sanderson is poised to remain at the forefront of an evolving industry. When was Oliver Sanderson Group established? What are the prominent services/solutions offered by the company? Established in 2011, Oliver Sanderson is an executive search firm with a difference, combining experience and expertise with innovation and fresh thinking. We specialize in finding permanent and interim talent at the board and senior leadership levels for FTSE 100, FTSE 350, Fortune 500, and PE-backed businesses. With our suite of digital recruitment apps and our award-winning diversity and inclusion work, we are leading the way in discovering the next generation of business leaders. What measures do you incorporate to ensure motivation and productivity within the workspace? How do you respond to criticism and disagreements? I focus on keeping my team motivated by challenging, supporting, and inspiring them. At Oliver Sanderson, no two weeks are ever the same – we are always working on new roles with new organizations, and making new connections and relationships with candidates. It is this aspect of our work that ensures that we are constantly learning, keeping the working week fresh and challenging. We set monthly and annual targets to hit for our team across a number of areas, from sales to social media engagement. But we also support each other, understanding that growth isn’t always linear, and we sometimes learn more from failure than from success. Dialogue is crucial – daily conversations, feedback and brainstorming sessions. These help us stay connected and supported together, constantly learning, and constantly striving to improve as individuals and as a team. What was/is your response to the current unprecedented situation? The global pandemic has had a major impact on our daily business operations, but we have managed to survive and thrive since the first lockdown. Our firm has had to adapt to meet new challenges, becoming more flexible in our delivery models. The Oliver Sanderson Executive app has enabled the team to make an effective transition to remote working, with the digital platform offering video interviewing to substitute for the face-to-face meetings made impossible under lockdown. Our apps helped candidates engage with the job market at a time of unprecedented difficulty and uncertainty, and we received exceptionally positive feedback about our contribution to the economic recovery. Thanks to our flexibility, we have managed
Nick Lai: Marketing in the Digital Age, the Present and the Future
The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, are transforming not just how you access your information, but how you interact and communicate with your friends and colleagues on a global scale. It also has changed the way you choose and buy products and services. People are embracing digital technologies to communicate, in ways NickMetrics helping businesses integrate such technologies seamlessly into their everyday needs. Nick Lai, Managing Director at NickMetrics has worked client-side for a wide range of businesses, including start-ups and marketing leading corporations across a range of industries. He has built a large number of successful digital marketing strategies, both nationally and globally, and consulted for companies across the world. Inspiration Behind NickMetrics Nick was born in Malaysia and while growing up he realized that consumers have grown tired of mass media marketing, and are turning instead to the internet. They want more engagement, more interaction. Before his interest as a writer, he already had a successful experience of an online affiliated program back in 2009. Lasting for 2 years, the online venture later ignited an initiation of an online design and development firm in 2012 which enabled him to hit his first million. Nick explained, “I always felt I wanted to do more, so I turned back to writing, and it has been one delightful journey so far.” Continuing his admiration for writing, a leading digital marketing conference grabbed Nick’s attention where he witnessed the vast potential of digital marketing. The event became a turning point and an eye-opener for him to start living and serving businesses online presence. And that’s how Malaysia’s best Digital Marketing Agency, NickMetrics.com born in 2016. The Highway Today, Nick and his team as the generation of digital natives are entering the workplace and are spending like never before. This is the mass market of tomorrow, and for business people and marketers the challenge is to become fluent in this new digital language so that we can talk effectively to our target audience. As the managing director, he has contributed to the significant growth of several businesses in areas including digital marketing, offline marketing, branding, and relationship management. Moreover, to make this small agency effective he sits for sales, design, development, planning, and execution. He is also responsible for recruiting and training the best minds of 48+ employees which is their extraordinary assets. Laying Strong Digital Space Throughout Nick’s career, he has aimed at transforming the brand from a variety of verticals, developing intimate search knowledge and strategy for diverse clients. The agency is inclined for offering the trendiest and new-age digital marketing solutions to brands such as SOP to handle each client’s digital marketing campaign. Nick is responsible for the delivery of NickMetrics’ business plan across marketing which mostly includes Influencer Marketing, Social Media Marketing, Search Engine Optimization, Search Engine Optimization, and Content Marketing. Such an effective package enhances its market leadership position and continues to deliver exceptional growth. NickMetrics Group apart from being industry-centric has another most comprehensive Malaysia’s Online Auto Insurance Comparison Website that has been developing a connection between insurance and consumer. The website helps insure both parties with better-informed decisions and facilitates them to make smart and easier insurance purchases. While offering consumers unbiased comparison for auto insurance, it majorly saves the hassle of consumers from the details and technical processes of auto insurance. World Wide Wild Since its inception, Nick and partners have extensive experience of serving more than 30 medium-to-big sizes clients helping them implement multi-channel brand-marketing strategies. With that, the agency has successfully flagged its location in Malaysia, Hong Kong, and India. The agency has also launched packaged services where users can answer a few questionnaires and pay online. After that, the involving team will start working on it based on its SOP and the reports and results will be displayed on the user’s dashboard. Believing in his power of writing and entrepreneurial journey, Nick says, “there’s so much out there I plan to try out, but it’s all in the plans. Through writing and any entrepreneurial adventure I take on, my goal is to change the world, I plan to become even better, not just professionally but also personally, and writing gave me the voice to reach out to the world.”