Professional Fighters League Partners With Channel 4
The most inventive and fastest-growing sports league, The Professional Fighters League (PFL) declares an exclusive broadcast partnership with Channel 4, a leading commercial broadcaster for 2022. Under the contract, Channel 4 will become the exclusive PFL broadcast companion in the United Kingdom and the Republic of Ireland. Channel 4 coverage for PFL Events in 2022 Beginning on February 18, PFL’s inaugural Challenger Series will be shown on Channel 4’s platforms along with the 2022 PFL Regular Season, Playoffs, and PFL World Championship. Additionally, Channel 4 will carry MMA fans only PFL live events plus authentic content created by both PFL Studios and 4Studios. During the 2021 PGL Season major attention was gained by PFL Featherweight fighter Brendan Loughnane due to his first-round knockout to Sheymon Moraes and the main judgment over Tyler Diamond. Loughnane made it to the 2021 Playoffs and is considered the main competitor for the 2022 PFL Championship with $1M on the line. Heavyweight Stuart Austin, Lightweight Myles Price from the Republic of Ireland, and Lightweight Stevie Ray from Scotland are other famous fighters in the PFL’s 2022 season. Londoner Simeon Powell will also play his first match in the PFL Challenger series. PFL CEO Peter Murray on this partnership with Channel 4 “The Professional Fighters League is delighted to declare their media partnership with Channel 4 in the U.K. and Ireland. MMA fans in the UK and Ireland will now have exceptional access to year-round live MMA events starring PFL fighters contesting in a distinctive sports season format. The partnership with Channel 4 shows MMA has grown into a mainstream sport and PFL is the most rapidly growing and most creative league in the world.” Growth of PFL across the globe As the devotion of the PFL is growing to the UK market, the league has made the inaugural PFL Scholarship initiative to create more options for talented but underprivileged male and female mixed martial artists. The fund will include the training costs and gym subscriptions for five UK-based athletes for one year. In 2022, the league has partnered with Great Britain Top Team in South London to recognize five individuals with high potential who will have the chance to coach under the tutorship of UK MMA legends Ashleigh Grimshaw and Brad Pickett daily. In 2021 PFL completed a victorious third season as six fighters acquired world championships and $1 million each in reward at the PFL World Championship, MMA’s greatest night, on October 27. The league has witnessed a 100 percent audience boost in 2021 and added top brands to its sponsorship portfolio, with more world-class talent and events coming to MMA fans across the planet this year. Read More: Announcement of Topps to Launch of 2022 Series 1 Collection
Announcement of Topps to Launch of 2022 Series 1 Collection
Topps Kicks off 2022 Baseball Card Season with Annual Set Leading trading card, a part of Fanatics Collectibles, and sports company, Topps®, disclosed the launch of its yearly, highly anticipated 2022 Series 1 Collection to greet the official beginning of this year’s baseball card season, and to resume its rich heritage in trading cards. Boasting a brand-new rimmed base card design, the 2022 Series 1 Collection is a 330-card base set that will be available on 16th February. The 330-card base set includes modern-day stars, beginners who debuted during the 2021 season, 2021 league leaders, and team cards. Important players in the 2022 Series 1 Collection AL MVP Shohei Ohtani will lead the set, he was voted card number one in the list by fans and will be this year’s cover athlete, being displayed both pitching and hitting on the pack and pack wraps. This year, a fresh collection of young talent including Wander Franco, Jarren Duran, and Luis Gil will obtain their first Rookie Cards. Collectors can also look for autographs and game-used memorabilia cards featuring Mike Trout, Aaron Judge, Fernando Tatis Jr., etc. David Leiner, VP of Global Sports and Entertainment at Topps on 2022 Series 1 Collection says, “Topps is delighted to launch another Series 1 collection representing the start of baseball card season. Over the previous 71 years of delivering baseball cards, Topps has greeted collectors and fans of all ages to its family each year and is proud to celebrate another season of baseball cards with special moments, rookie players, and groundbreaking all-stars as Topps resume its duty to bringing fans closer to their beloved athletes.” Within the set, fans should also search for base card parallels successively numbered from 2022 to individual 1/1 cards, along with insert sets including Generation NOW, Diamond Greats Die Cuts, and Flashiest Fleet. Topps also memorializes the 35th anniversary of its iconic 1987 woodgrain design, which makes its retrieval in 2022 Topps Series 1 Baseball featuring present stars and legends of the game. The Home Run Challenge has returned for another year where collectors can rip, flip and forecast which MLB Superstars will hit a home run, all for an opportunity to win special cards and tickets to the 2023 MLB Home Run Derby. 2022 Topps Series 1 collection will be obtainable online at Topps.com and in local sports shops and retailers starting February 16th. Topps will also host its first-ever Series 1 Premiere Party on Tuesday, February 15 in Los Angeles, delivering guests with an exclusive look at this year’s collection in the festivity of its release. Read More: IndyCar Star Robert Wickens to Return Three Years After the Accident
How to Implement an Effective Cause Related Marketing Campaign?
Cause related marketing is an effective way for companies to support worthwhile charitable events, elevate the profile of its brands and to position the organization as a good corporate citizen. It is not a new concept and it has been around for decades. Allen Marketing Communications, a NYC boutique travel and lifestyle PR agency, advises our clients that consumers today are demanding more from companies and they are looking at an organization’s track record for philanthropy. Consumer products such as personal care, pampers, cereals, and liquor companies often clearly state in all Omni channel communication, as well as on product labels that a percentage of sales will be donated to support a particular cause when consumers shop during a specific time period. Other successful cause-related marketing campaign enlists support from major retailers and convenience stores to inspire consumers donate $1 or more at the point of sale check out to support breast cancer, hunger relief, heart disease and other noteworthy causes. Here are tips for implementing an effective cause-related marketing campaign. Inspiring and Simple Messaging. The name of your marketing campaign matters a lot. Every successful marketing campaign has a compelling slogan or title in it. For example, a breast cancer awareness campaign has used #ITouchMyselfProject to educated consumers about the importance of early detection of breast cancer through self- examination. Media Relations is an effective tool to educate consumers about an organization’s philanthropic efforts. Our savvy team of travel and lifestyle public relations professionals has found that limited time offers — a percentage of sales are donated to support worthwhile charitable causes – are effective for inspire consumers to support particular causes. Media relations is an effective tool to secure credible third-party stories in magazines, newspapers, television, radio and online focusing on the limited time offers to stimulate sales while raising funds for charity. Strong Videos. There are a lot of studies that have proved that people tend to read only 20 percent of web page content and are more attracted towards a short video or an image, it is an entirely rational appeal. Videos are key for social media outreach to connect with your existing and potential customers. Videos are key for social media outreach to connect with your existing and potential customers, and with the intuitive platform of FlexClip, marketers can easily create engaging content to effectively captivate their audience and drive meaningful interactions. Event Sponsorships are another way for companies to elevate their profile as a good corporate citizen. Liquor companies often invest heavily event sponsorships to secure tremendous consumer visibility — event signage, sales promotional items, media relations, banner ads and social media outreach. Concerts, sporting events, as well as charity fundraisers are popular event sponsorships. Omni Channel Communication. It is important for the cause-related marketing campaign to have a unified, seamless message across all forms of communication – media relations, advertising (traditional and digital), social media, email marketing, direct mail and YouTube videos, According to Marketing Drive, “Gen Z shares a preference with older generations for Omni channel marketing, with 87 percent of Baby Boomers, 85 percent of millennials, 83 percent of Generation X and 82 percent of the silent generation saying they prefer a blend of digital and physical channels. Omni channel touchpoints include email, phone, web, in-person engagements, video, social media and printed mail.” Cause related marketing as a whole is something all companies should aspire as part of its business model. It is really important for companies to find a cause they truly care about to have a successful cause related marketing program. About Allen Marketing Communications, Inc. By Joanna Allen, chief executive officer, Allen Marketing Communications, Inc. has more than 25 years in consumer marketing public relations agency. Her boutique consumer marketing PR agency specializing in travel, hospitality, food and beverages, wine and spirits, spas and wellness, non-profits and lifestyle brands PR based in New York City. Allen Marketing Communications, Inc. crafts integrated public relations programs using several disciplines — brand building, destination marketing, media relations, social media, cause-related marketing, consumer promotions, special events (press conferences, consumer events, cocktail receptions), media tours — to generate brand and consumer awareness for clients. Read More: Joanna Allen: Leadership In Shaping The Public Relations Industry
Arungalai Anbarasu: Delivering Breakthrough Technology and Digital Transformation
Journey and Inspiration As a child, the curiosity of questions like where we came from, how things are built, how the earth was formed among others kept Arungalai Anbarasu awake at night. This made her want to be an astronaut. However, she grew up not knowing that her poor eye vision would never let her pursue that path. Therefore, she went to study the closest thing to it, engineering. She has her master’s degree in Electrical and Computer Science. And her master thesis was on Non-Destructive Testing (NDT), that’s what her employer Waygate Technologies specializes in. After university, she joined the famous conglomerate General Electric (GE) into their graduate program called Edison engineering where she learned how technology is used to build and sell solutions that solve different problems in the world like energy, healthcare, transportation, and communication. Therefore, driving a strategy & business from wing to wing became a passion which made her take different roles in GE & Baker Hughes in the areas of finance, strategy, operations, technology, and business leadership up to her current role of Chief Technology & Strategy Officer for Waygate Technologies, a Baker Hughes business. She and her team look at the overarching strategy for Waygate Technologies while delivering breakthrough technology innovation and digital transformation. She also led the industrial X-ray and computed tomography (CT) business in the past few years at Baker Hughes (BH). Every role, every experience, every country Arungalai has lived, taught her something new and contributed to shaping her career and personality. The diversity of roles and global nature of her roles before has really helped her look at the strategy for the company in a very balanced yet with an exponential growth approach. Her experiences have also taught her the power of being able to flex from the strategic view to the tactical view to operate the business at best which she very much leverages in her current role. Not only to dream about the future but also to enable the operations to make it real! Opportunities Against Difficulties As with any company in this age – COVID has thrown at Waygate Technologies a really large wrench. Its key customers were impacted, and that is clearly affecting them – it does no one good to ignore that fact. “There are opportunities even in the difficult moments.” With that in view, COVID has also posed a positive aspect where the digital transformation is accelerating in every industry…It is the new beginning for the Digital Revolution! NDE4.0 in Waygate Technologies’ case. Overall, if anything good has come out of COVID, it is the fact that drove us further away from each other physically and brought a lot of people much closer together virtually. The manifestation of this in industrial inspection is the drive to data and the drive to a larger level of, remote, collaboration. This coincidentally is precisely what is enabled by the suite of Waygate Technologies’ digital products called InspectionWorks. What are the main challenges to achieving the transformation from a device-centric inspection company to a data-centric inspection company? – both internally and externally? Transformation exists throughout the process; not just technology. Sometimes, digital transformation is seen as a technology problem only. Waygate Technologies is a company with a great heritage – the team traces its lineage back to Krautkrämer and Seifert – people who discovered the technologies and invented the techniques. However, with this heritage also comes a lot of tradition that tends to get up-ended in this world of, quite literally, data-driven micro-second decisions (if you don’t believe in the time scale, just look at the micro traders on Wall Street). ‘Waygatians’ try to address these challenges along with multiple fronts: Move execution to focus explicitly on collaborative partnerships – with customers and partners – this is critical because all these software solutions can become most successful when the team works in close collaboration with customers and partners, and focus exclusively on areas where they can deliver the most value – this allows for scale in a world that is moving at warp speed. The second pillar is that of building the right commercial models – they are so used to selling boxes that even when they sell software, they end up selling it as if they are selling a box – they need to consciously create new ways of doing business – this means trying out new models, refining them and coming up with faster, and more efficient paths to revenue. They need to continue to look long and hard at how to enable sales and commercial success on software and solutions – this requires a completely different mindset that needs to be encouraged, by training, incentives, etc. Finally from a hardware and machine manufacturing business to a software solutions business is a hard shift on technology execution and rhythms – one example is that they are moving to a constant release rhythm – they have set up a quarterly release calendar and they would like to drive a steady expectation from their customers – where like any other major software company’s yearly release event – their customers look to them at certain times of the year for them to release new versions of their solutions – like clock-work. Women Softening Economy Making decisions after considering multiple viewpoints ensures the probability of success from the outcomes is higher & the probability of approach with balanced emotions is higher. Women bring unique perspectives to research and scientific conversation, reduce the skill gap, and foster economic growth. Focusing on Digitalization Arungalai Anbarasu, the Chief Technology & Strategy Officer at Waygate Technologies, is driving strategy & innovation for the company. In addition to pushing the technology & business models boundaries on industrial inspection solutions, Aru and her team are also focused on the digital transformation of Waygate Technologies and the spearheads of the firm’s evolution into a Digital Inspection Solutions (DIS) provider, taking customers from inspections to insights and from insights to innovations. The key enablers that
Nicole Martin: Helping Businesses Access Strategic HR Solutions
The ever-evolving changes in the business world demand adaptation to meet the needs of modern times. Often businesses struggle and fall short of matching up with these changes putting themselves in jeopardy. It requires concrete HR solutions that help organizations to lead through these transformations to develop and execute innovative growth strategies while cultivating robust relationships. Akin to such HR expertise is Nicole Martin, Chief Empowerment Officer and Founder of HRBoost. We at Fortunes Crown got into conversation with Nicole to learn more about her journey and how she is changing the landscape of the HR industry. Please brief us in detail about the current scenario of the business. How have the customer preferences changed over the years? We practice what we preach. This means we accept passive talent interest and pipeline our own talent. When we have a need, we do not have to post an ad and wait. We usually have someone ready to go and waiting for the call. This is essential to our continued growth. What has been interesting during the pandemic is the out-of-state interest we have received from HR talent. It has us thinking. After all, we do believe in open sourcing talent, especially now. We have always trended with growth year after year, however, amidst the pandemic, we were hard hit like many. Thankfully, we have successfully returned to pre Covid-19 revenues levels and this is something we are pleased with given the level of uncertainty in the market. We have revealed some new innovative ways to reach our clients and as talent shifts occur, we are ready to help the businesses that seek to retain talent. Could you please walk us through your educational/professional journey? What was the moment that triggered you to step into the business? You’ll notice it instantly. I at HRBoost®, love what I do, and do it remarkably well. I’m an accidental entrepreneur. I looked back after starting my own business and said, “I started a business. Whoa!” I didn’t set out to create a boost. I simply followed my passion to help clients understand the importance human resources can play in developing a strong business. Today I am a successful entrepreneur and an HR industry innovator, dedicated to helping small to mid-size businesses realize their potential through their employees. A self-professed “country girl in disguise,” I grew up in Montana, where everyone knows you and greets you on the street. I was also lucky to have a great mentor early in life: my mom. My mother is highly spiritual, and she raised me with the philosophy of being happy. She always believed that I am a special person—she ingrained that in me—and I am capable of anything.” At the age of 18, I am ready to start proving my mom right. I left Montana and moved in with my godmother in Libertyville, Illinois. Right out of high school, I got a job as a receptionist at a pre-Y2K firm where I found my passion quite by accident. They were hiring all these computer experts from overseas, but when they arrived, the company just put them in the reception area because they didn’t know what to do with them. “It was just inhumane.” During the same time, I was working on a training program for a college human resources class. I wanted to help these guys out in the hallway, so I just marched into the director’s office and asked him if he wanted to see the training program I created for school. When I was finished with her presentation, the director created a human resources department for the site, hired a manager, and moved 18-year-old me from reception to human resources. I have been building HR departments from the ground up ever since. What makes my approach so unique is that I begin with the business’ vision and create HR programs that are completely integrated with that vision. From the hiring process to annual reviews, the programs I create are designed to further the business, boost productivity, and help employees understand why and how their contributions are meaningful. When was HRBoost® established? What are the prominent services/solutions offered by the company? In 2010, I founded HRBoost® and I had a big vision. Given we are not your Broker, your Attorney, or a 1-800 number. We believe HR expertise is essential to any business as they grow their enterprise. Our Shared Services approach allows businesses to access strategic HR at their pace and budget all while taking a holistic approach to integrating a culture plan that enables their strategic and/or operational plans as a business. We deliver skilled talent to our clients. We also believe they need both strategic and tactical resources at the same time. One human is not ideal as there are various cognitive abilities to optimize HR strategically. We believe our shared services approach to the middle market is the PEO Alternative. And yes, the middle market needs an alternative. What measures do you incorporate to ensure motivation and productivity within the workspace? How do you respond to criticism and disagreements? I am blessed to have truly blessed people on our team. Thankfully, they live our core values and instead of me recognizing every time a core value is witnessed, they have taken peer reward recognition to be a strong reinforcement. Even today, I was thanked by my Admin Extraordinaire for her shoutouts as she just cashed in on a new car seat for her beautiful child. What more can I say? It is all about how you make people feel. What measures do you undertake to ensure optimum customer satisfaction? How much impact does the customer feedback have on the company’s strategies? We serve businesses spanning multiple sectors; these include Professional Services, Non-Profit Organizations, High Tech, Manufacturing, Staffing firms, Hospitality, and Healthcare. Our clients are typically from high-growth businesses with 50-250 employees. Our model is to meet the clients wherever they are, thus we provide full-service embedded HR support, a project to project
Sister Merceditas O. Ang: Embracing Future-Proof Education
Digital Version “As we create and traverse new educational pathways in the 21st century learning to reach greater heights, SPUP will Lead, Innovate, Grow, and Serve.” St. Paul University Philippines (SPUP) has an awe-inspiring and long-lasting impact on students and teachers. For more than 25 years, the university provides a wide range of undergraduate, graduate, and post-graduate programs that promote intellectual inquiry and independent thought. Sister Merceditas O. Ang, SPC, the university President, is a visionary and transformational leader with compelling ideas beyond frontiers. Consistently honored with local and international awards, SPUP is unleashing its promising landscape of advanced education. Teaching and Learning Support Trailblazing a future-ready and sustainable holistic education to make a difference globally was a lofty goal and giant leap for St. Paul University Philippines (SPUP) in 2015. Globalization and diversity called for re-thinking and reforms in the education sector vis-à-vis the ASEAN Regional Integration and the K to 12 transition in Philippine basic education. Rising up to the challenges of contemporary times, SPUP launched its internationalization programs and initiatives as a vital component of high-quality education and global competencies of Paulinian students and graduates. A strategic roadmap was crafted on six key areas: 1) quality teaching-learning and student services 2) research and innovation 3) resource mobilization and human development 4) internationalization 5) creative evangelization 6) community services and sustainability Accordingly, the traditional programs and structures were revamped and enhanced. Relevant and innovative new programs were offered with an interdisciplinary approach across borders. Research and STEM education gained momentum. Local and international partnerships and collaborative endeavors with the academe, industry, government agencies, and other stakeholders remarkably increased in a number of partners and levels of engagement. Community outreach and services were provided to the poor and marginalized, and the state-of-the-art physical and digital infrastructures of the university were built along with the human capital investment. Response to the Crisis Within a span of five years, SPUP has undergone massive transformation and advancement, which abruptly took a turn in 2020 with the COVID-19 outbreak. The SPUP administration, under the dynamic leadership of Sister Merceditas, prioritized care for people and ensured the health, safety, and well-being of the students and employees. Learning modalities catered to the needs and context of the students. Advance technologies facilitated the delivery of holistic quality teaching and learning with high student engagement. No retrenchment was made and all employees received full monthly salaries and benefits despite the financial constraints. Amazing results happened with the value-based, people-centered, positive mindset, technology-driven, agile and resilient approach to survive during the pandemic. In generously and humanely translating challenges into opportunities, SPUP registered a big increase of more than a thousand new students in 2021 and its international students and partners doubled in number. Moreover, local and international recognition and awards were garnered by the university in the fields of social services and human development. Indeed, manifold blessings keep SPUP thriving despite the pandemic complemented with faith and hope for a better tomorrow. The Ideal Place for Knowledge St. Paul University Philippines was founded on May 10, 1907, in Tuguegarao City by the Sisters of St. Paul of Chartres (SPC). It was established with humble beginnings as a small school for basic education spurred by the missionary zeal and sacrifices of the pioneer SPC sisters and lay collaborators. In 1941, the school buildings were used as a military garrison during the war and ravaged during the liberation. The reconstruction and growth of the school had met another catastrophe in 1965 when its buildings were razed to the ground by fire. Like gold tested in a crucible, SPUP had overcome setbacks to flourish and expand into tertiary education and graduate school. In 1982, it was hailed as the first university in Cagayan Valley, in the northern part of the Philippines. For more than a century of existence, SPUP has proven its tradition of excellence and untarnished reputation of providing high-quality education. The Philippine Commission on Higher Education recognized SPUP as an autonomous university, Center of Excellence in Nursing and Education, Center for Development in Information Technology, and Center for Teacher Training. The University was also cited as Most Eco-Friendly and Sustainable Campus in the Region, Outstanding Student Services in the Philippines, Outstanding Library in the Philippines, Top 3 in the Philippine Higher Education Internationalization Award, and included in the World Universities with Real Impact (WURI). Its global engagements exemplify inclusive and intercultural education, embracing unity in diversity with its more than nine thousand local and international student population. This year, SPUP celebrates its 115th founding anniversary true to its vision-mission as an internationally recognized institution dedicated to the formation of competent leaders and responsible citizens of their communities, country, and the world. In setting strategic directions, Sr. Merceditas inspires with wisdom and forward-looking perspectives. Establishment and Achievement Sister Merceditas O. Ang, SPC believes that “the bottom line of success is not gauged by external rewards but felt as an inner fulfillment, and eventually in the scheme of things it is a life of integrity and service that will have a lasting legacy on humanity.” She joined the Congregation of the Sisters of St. Paul of Chartres in 1994 as a lawyer by profession. Also, she has a degree in Psychology and work experiences in human resource training, counseling, banking, taxation, and corporate law. As a religious sister, she immersed in the spirituality of consecrated life and served in the education ministry. In 2003, Sister Merceditas obtained a Master’s degree in Educational Management and a Ph.D. degree in Educational Leadership and Management in 2005. She wrote and published a paper on Servant Leadership which was presented during the Greenleaf International Conference on Servant Leadership in Indianapolis, USA. She was appointed as President of St. Paul University Surigao in 2006, and as Provincial Assistant for Education in 2009-2014. The mission of forming the young as responsible future leaders appealed to her inner calling. She believes that education is a potent factor in national and global development, sustainability, and social transformation. In
World Cancer Day: NCCN joins “Close the Care Gap” by UICC
On 4th February, this World Cancer Day, the National Comprehensive Cancer Network (NCCN) unites with associations all across the world to attract attention to inequities in cancer care and work to handle them. “Close the care gap” is the new campaign conducted by the Union for International Cancer Control (UICC) that will promote equity in health care for different races/ethnicities, socioeconomic groups, sexual orientations, gender identities, regions, and more. According to Robert W. Carlson, MD, Chief Executive Officer, NCCN: The identity and address of a person should not determine the healthcare someone receives. Still, there are disparities in the health care received by the U.S. and other countries. There are differences in health care for different communities of people within the U.S. So this World Cancer Day, NCCN will discover and manage the important barriers that stop too many people from acquiring high-quality cancer care. Previously on World Cancer Day global strategy for eliminating cervical cancer was announced by World Health Organization. According to UICC, the survival rate of women with cervical cancer is more for white women than for black women in the U.S. The mortality rate for cervical cancer is more than 90% in low and middle-income households. Only 20% of the children from low-income households survive from cancer while the survival rate in high-income households is 80%. There are significant differences between the cancer care received by different groups of people even in high-income countries like the U.S. So on World Cancer Day, NCCN and UICC tries to uncover and close the care gap received by different communities. Dr. Cary Adams, CEO of UICC, says: Healthcare organizations should come together and break down barriers. Over the last 10 years, UICC has achieved a lot in cancer care and control around the world but not handling inequities in society is delaying their progress. Closing the care gap is about fairness, dignity, and fundamental rights to let everyone have better health and live a longer life. The NCCN Guidelines in Oncology is a resource that standardizes the best available quality in cancer care and stops improper or insufficient management. Many separate studies reveal that standardized care enhances results, but is not always used equally for all patient groups. READ MORE: Immorna Biotherapeutics, Inc. Expands R&D Footprint in RTP, NC
Queens Underground International Presents The Third Annual Black History Month Film Festival
QUEENS, NY – JANUARY 25, 2022 – Queens Underground International presents Third Annual International Black History Month Film Festival featuring movies, documentaries, music, poetry videos, and series episodes spanning the themes of the past, present, and future. The film festival, which will feature live performances, panels, and guest speakers, will be presented in two parts– virtual session on February 26, 2022 and in-person outdoors on April 8 and April 9,2022 at King Manor Museum, 150-03 Jamaica Ave, Queens, NY 11432. Tickets are available for purchase now at https://queensundergroundblackhistorymonthfilmfest.eventbrite.com. irtual Film Festival – February 26, 2022 from Noon to Midnight Queens Underground International is going BOLD this year for Black History Month! This year’s festival welcomes more than six returning filmmakers and the daughter of one former submitter, Ms. nZinga Austin. Nzinga is an award-winning media entrepreneur, daring her diagnosis of autism to hinder her creativity. She is the co-publisher, along with her father, of the Southeast Queens Scoop and is now branching out into the 3D art and animation field. Her latest work will be featured at the festival. Live performers include Nate Moran, a professional mime. Nate is an Army Veteran, long-time dancer, author of The Mime Speaks, and began miming more than ten years ago to inspire our youth through his after-school program. In-Person Film Festival and Awards – April 8 and April 9, 2022 In addition to the films, there will be workshops focusing on casting, filmmaking 101, and special effects make-up. There will also be an award ceremony co-presented by Senator Leroy Comrie, 14th District, on Saturday, April 9, 2022 at 9 p.m.. Guests can expect the red carpet on both film festival days along with food and other local creative vendors. Queens Underground National Poetry Month Expo – April 30 and May 1, 2022 In addition to the film festival, the Queens Underground National Poetry Month Expo will feature poetry videos, poetry showcase, slam contest, and book fair from April 30 and May 1st; 2022 outdoors at King Manor Museum. The Queens Underground National Poetry Month Expo celebrates the stories shared by diverse cultures through a submission from around the world. Upcoming Queens Underground Black and Brown Film Festival The Queens Underground International is currently accepting submissions for the Black and Brown Film festival in all categories until March 12, 2022. Several filmmakers can expect cash awards and trophies to help fund their next project. https://filmfreeway.com/QueensUndergroundBlackandBrownFilmFestival. “We offer many submission categories. Some of our partner organizations are awarding filmmakers in the names of a few legends that once lived in the neighborhood, such as W.E.B DuBois, Billie Holiday, Jackie Robinson, Lena Horne, James Brown, A Tribe Called Quest, 50 Cent, and LL Cool J,” said Executive Director Adrienne Whaley of Queens Underground Black and Brown Film Festival. Sponsors and partners include First Central Savings Bank, Jamaica BID, Cultural Collaborative Jamaica, the National Poetry Association, The Long Island African American Chamber Of Commerce, Queens Rising, It’s In Queens, Queens Chamber Of Commerce, the Greater Jamaica Merchants Association, Brooklyn Brewery, Duke Realty, and the Music Is Forever radio show on WNJR. About the Queens Underground Film Festival Queens Underground Film Festival is a subsidiary of Queens Center of The Arts, Incorporated, a 501c3 Registered Non-Profit Organization. Its mission is to promote all of the arts, especially the art of non-typical artists and minorities. It is a “networking” hub that proudly shares stories and provides a platform for all creatives. — Allen Marketing Communications, Inc. www.amcpr.net (917) 696-1220 joanna@amcpr.net
Paul Guenther: Offering Consistent Top-tier Business Solutions
“Just believe in yourself. Whether you think you can or think you can’t –you’re going to end up being right, either way.” In certain ways of business, stepping into an industry brings spontaneous challenges. If a business person molds these challenges and utilize them as a ladder to climb up to a particular position, he/she can bring a disruptive change within an innovative approach in their business niche. Following the zeal from studying law to lead a B2B advertising space that turned into a renowned brand is Paul Guenther. An entrepreneur who proved himself time and time with his leadership and commitment. As Founder and CEO of Knowledge Hub Media, Paul harnesses the power of business management from sales to marketing, accounting to website development. His tireless efforts and focused engagement enhance every aspect of the business. Learning & Leading Over the years, B2B customers are being targeted at an exponential pace, in the way that they market to different types of audiences. Currently, in the B2B demand generation space, KHM’s clients have shifted to more niche targeting – promoting their assets to very specific and specialized job roles and functions. Where in the past, companies would target based on more generalized criteria (e.g., IT Decision Makers in large companies), they have shifted to a more qualitative approach. It’s less about lead quantity and more about lead quality, reaching the exact folks who are most likely to buy their software and technology platforms. Previously, a company that might have targeted “HR Directors” now targets “Talent Management Directors” and “VPs of Talent Acquisition.” Again, more specific with the job roles that they are going after. And in most cases, instead of targeting companies by the number of people it employs or goes industry vertical, clients tend to target companies via account-based marketing (i.e., ABM lists). ABM lists are generally created and provided by KHM’s clients, pre-campaign launch. They are made up of companies that fit very specific targeting criteria, and in most cases, fall into one of three categories: current customers; competitor’s customers; companies showing intent to purchase a given software platform or solution. Dive into the exhilarating story of Paul and his experiences. Placing the Wick Mr. Guenther’s journey of career-oriented learning started at Penn State University in the Fall of 2002. At the time, he was unsure about what he exactly wanted to do. After some time, he determined that he wanted to go to law school, and decided to major in Crime, Law & Justice. He got his B.S. in the spring of 2006, which was immediately followed by a (short) stint in Law School. He was doing a part-time night program, and at the time, he was unsure about it too. He started working full time during the day, going out with friends at night, and not at all focused on what he should have been focused on. Whether or not it was a blessing in disguise, he ended up going back to school in 2008 to get his MBA with a concentration in Marketing Management (Wilmington University). In 2009, Paul started working on what would become “IT Knowledge Hub” – which is now known as Knowledge Hub Media. Once gained his MBA in 2010, he was off to the races with the company. Fortunately, over the next couple of years, he was able to bring his first few employees on – Anthony and James running Sales, and Chris, who filled the first Client Services role. He had also gone back to school by that point to get his Doctorate in Business Administration – finishing his dissertation and graduating in January 2020. Mission & Vision Knowledge Hub Media was established in 2009, and ever since its inception, the team has been a prominent player in the B2B advertising space. Their core competency, however, is lead generation – or “demand generation,” as it’s better known across the industry. KHM leverages content syndication via assets like white papers, webinars, case studies, and the like, to generate highly targeted leads for our clients. Most of our clients are in the software and technology industry – and when they’re not, they are usually advertising/media agencies working on behalf of the former. Most of our clients are promoting technology platforms and software solutions that they are looking to find net new customers for. Since the company’s initiation, Paul faced the challenge of not practicing things that traditional businesses do. Things like sales goals – and really anything that causes unnecessary stress, in general – are the things that the team tries to avoid. There has always been a favorable work-life balance, and overall, people continue to motivate themselves to get better. There is not much criticism or disagreement to go around, and that’s a good thing. Inspiring Employees to Meet Needs of the Clients Customers are always the most important aspect of any business. Without customers, no one has a business. Ensuring and enhancing the customer experience is always high up on KHM’s list, and at the end of the day, the team always wants to make sure that everyone is completely satisfied. It usually comes down to a few things: responsiveness, quality of the product, and customizability. Over the 12+ years, the team has evolved its practices and QA/QC measures to ensure only the finest lead quality – in terms of both data integrity and lead scoring mechanisms. It’s very important for the customizations where some clients are happy to stick with more traditional means and delivery methods, and some like the team to use custom API integrations, lead import systems, and form post technologies. The team is always happy to customize a product – with regard to both targeting and delivery – to go above and beyond the customer’s expectations. Being Adaptable to Unprecedented Times Businesses were being asked to keep their premises closed to combat the coronavirus. The onset of the COVID-19 pandemic was an uncertain time, and it impacted virtually everyone else on the planet. Though KHM
KFC Chicken Sandwich Snuggler: Pillow For Season of Love
This season of love, KFC teams up with Pillow Pets to create the biggest stuffed chicken sandwich. The KFC Chicken Sandwich Snuggler is a limited edition stuffed pillow that is nearly 3-foot tall. Idea Behind the KFC Chicken Sandwich Snuggler KFC Chicken Sandwich Snuggler is based on the KFC Chicken Sandwich which was introduced in January 2021. The fan base of this Sandwich inspired KFC to team up with Pillow Pets and created the perfect gift for the season of love. About Pet Pillow Pet Pillow is famous for creating high-quality, super-soft stuffed companions that bring comfort and joy to all age groups. KFC Chicken Snuggler is no exception but is available for only a limited period for $99.99. In this season of love, KFC Chicken Snuggler is a perfect napping accessory whether you are sleeping alone or cozying up with your partner or friends for a night in. You can enjoy a snuggle after enjoying a KFC Chicken Sandwich meal. KFC Snuggler can spice up your sleep like the real KFC Chicken Sandwich spices up your meal during the season of love. KFC Chicken Sandwich features a double-breaded, extra crispy chicken breast filet, buttery brioche bun, thick pickles, and the perfect amount of mayo and sauces, Nick Chavez, chief marketing officer, KFC U.S. “We set a new standard for modern comfort food with the introduction of our KFC Chicken Sandwich last year. Now fans can snuggle up with the sandwich they love the most thanks to our KFC Chicken Sandwich Snuggler!” Deals By KFC on Buying The Pillow To enhance your cozy cuddling experience with your KFC Snuggler, you can enjoy two new mouthwatering KFC Chicken Sandwich meal deals on the KFC app and KFC.com: The Sandwiches and Sides meal is served with four KFC Chicken Sandwiches and the choice of your favorite two large sides. Spoil your closest friends with the Sandwiches and Tenders meal, which includes four KFC Chicken Sandwiches, six Extra Crispy™ Tenders, two large sides, four biscuits, and a half-gallon beverage bucket. READ MORE: Allied Market Research: Cryptocurrency Market Reach $4.94b By 2030