BLUEVIEW, a new sustainable footwear brand dedicated to reducing plastic waste on the globe is offering consumers the world’s first biodegradable shoe. BLUEVIEW’s first shoe ‘the BLUEVIEW Pacific’ revolutionizes the footwear business by replacing petroleum plastics with plant-based plastics. This sneaker features Soleic and PlantKnitTM, two breakthrough new plant-based materials that work together to create a sustainable and beautiful sneaker that gives an ocean of comfort and significant durability.
Changing the trajectory of our planet
As the cornerstone of the BLUEVIEW shoe, they spent more than six years studying and creating Soleic, the world’s first high-quality, renewable, and entirely biodegradable polyurethane foam. The arch support, sturdy cupsole, and outsole are all made of Soleic foam, making BLUEVIEW shoes the most comfortable shoes in the market. PlantKnitTM, the world’s first plant-based and 100% biodegradable machine knitted shoe upper was created to complete the shoe. Each pair of sneakers comes with a detachable organic canvas cotton strap, allowing customers to wear them as a loafer or slip-on.
“Seeing our Soleic foams finally reach the consumer market is a dream come true” stated Stephen Mayfield, CEO of BLUEVIEW and co-inventor of Soleic foams. “We are pleased to present consumers with a revolutionary footwear experience by combining this innovation with world-class design and production to complete the BLUEVIEW Pacific.”
BLUEVIEW is the industry leader, using only vegan and ecologically friendly materials to provide next-level comfort and high-quality handcrafted footwear with best-in-class style and strong branding. To demonstrate state-of-the-art durability for the BLUEVIEW Pacific sneaker, BLUEVIEW conducted Durability and SmartLast testing on the BLUEVIEW Pacific at Heelux Labs.
“As a surfer, I’ve witnessed directly how plastic waste is affecting our oceans. I am happy to provide our customers with access to the world’s first biodegradable shoe by combining my knowledge in the footwear sector with the advancements produced by our research team,” said Tom Cooke, co-founder, and president of BLUEVIEW.
Each BLUEVIEW shoe is an accessible and sustainable alternative to change the trajectory our planet is on, as part of a commitment to accelerate and lead the global transition to bio-based materials and more ecologically friendly production techniques.
Every component of BLUEVIEW’s plant-based shoes biodegrades under aerobic composting conditions (ASTM D5338), which means that when exposed to air, moisture, and microorganisms in compost, they will totally decompose.
More about BLUEVIEW
BLUEVIEW is the world’s first biodegradable footwear business dedicated to safeguarding the globe from plastic pollution, born out of a meeting between two surfers who discovered a shared passion and concern for our oceans and planet. BLUEVIEW’s footwear, which is revolutionizing the footwear industry, is built of bio-based materials such as revolutionary Soleic and PlantKnitTM to create a sustainable, yet durable sneaker. Next-level comfort, high-quality craftsmanship, best-in-class design, strong branding, and ecologically responsible materials are all aspects of BLUEVIEW footwear. All BLUEVIEW products are environmentally friendly, vegan, and free of microplastics.