In some countries, Amazon is raising its free delivery threshold for consumers without Amazon Prime memberships to $35, the company said on Monday. The previous free shipping threshold was $25. The new free shipping barrier is being randomly tested by ZIP code-grouped regions, according to Amazon, which also claims that everyone in the same zone will see the same free shipping threshold.
“We continually evaluate our offerings and make adjustments based on those assessments,” an Amazon spokesperson said. “We’re currently testing a $35 minimum for non-Prime customers to qualify for free shipping. Prime members continue to enjoy free delivery on over 300 million items, with tens of millions of items available for free Same or One-Day Delivery.”
More Prime Users
With this new adjustment, the corporation hopes to attract more clients to its Prime program. Members of Prime, who pay $139 annually or $15 monthly for free delivery and other perks, are unaffected by the move.
It’s important to remember that Amazon has adjusted its free shipping requirement before. In 2016, the minimum was raised from $35 to $49, and in 2017, it was lowered to $35. In order to compete with Walmart, which has a $35 free delivery requirement for those who aren’t subscribers to Walmart+, the business later reduced the pricing threshold to $25. The latest adjustment aligns Amazon’s product with Walmart’s.
More customers may decide to pay the nearly $140 annual price to join Amazon’s Prime service in light of the evolving standards for free shipping. According to Amazon, there are more than 200 million Prime members across 25 countries.
Since the threshold testing is being done for zip code-based regions, the new policy will be applied to all orders placed in those regions.
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In Top 1000, Amazon is at the top. The database is a listing of the top North American internet merchants from Digital Commerce 360. In the Online markets database, which lists the top 100 global markets, Amazon is ranked third.