Fractional CMO Model
In this highly competitive business world, companies constantly seek innovative ways to boost growth, establish brand recognition, and achieve marketing objectives. As a result, the Fractional Chief Marketing Officer (CMO) model has emerged as a popular solution that provides businesses with the necessary expertise, flexibility, and cost-effectiveness to succeed in a dynamic marketplace. Having been a Fractional CMO to a number of growing startups and small businesses, I’ve had the opportunity to see how this model can truly impact businesses with tight budgets but big aspirations. What is the difference between a CMO and a Fractional CMO? A Chief Marketing Officer (CMO) is a top-level executive overseeing a company’s marketing strategy and execution. They lead a team of marketing professionals and work closely with other departments to ensure that marketing efforts align with overall business goals. Simply put, a fractional CMO is a part- time or contract-based CMO. They might work on your business alone or with multiple clients simultaneously. They can also assist larger companies during periods of transition or rapid growth. Although both roles are similar, fractional CMOs offer more flexibility and cost-effectiveness, while full time CMOs provide more continuity and depth of experience within a single organization. Exploring the Fractional CMO Model: Business owners can often feel overwhelmed when trying to find the perfect candidate to manage their marketing strategy. While many marketers are qualified, finding someone who can provide the expert guidance and advice you need without exceeding your budget can take some work. A Chief Marketing Officer (CMO) could be the ideal solution for all your marketing needs, but their salaries may not be feasible for smaller or mid-sized businesses. Fortunately, a fractional CMO can provide the same kind of expertise and but with part-time support and therefore a smaller budget commitment from organizations. With many smaller businesses emerging, the fractional CMO model is an innovative approach that has become increasingly popular. With this creative approach, companies, particularly SMBs, can take advantage of seasoned marketing executives’ knowledge and strategic direction without hiring them full-time. Instead, by hiring a fractional CMO, businesses can leverage industry knowledge, leadership skills, and marketing expertise on a part-time or project basis. This flexible arrangement is cost-effective and allows companies to focus their marketing efforts on specific needs and goals. In addition, fractional CMOs bring fresh perspectives and a diverse skill set, empowering companies to navigate complex marketing challenges, seize new opportunities, and drive growth. This model has proven invaluable for businesses seeking to enhance their marketing strategies, optimize their budgets, and remain adaptable in a constantly evolving marketplace. Benefits of Hiring a Fractional CMO: Hiring a full-time CMO can be challenging for many businesses, especially startups and small to medium- sized enterprises. This is where a Fractional CMO can be of great help. With a Fractional CMO, companies can enjoy the expertise of an experienced marketing leader without the high salary, benefits, and long term commitments. Many Fractional CMOs work with several businesses simultaneously, allowing them to take advantage of shared resources and achieve economies of scale. As a result, they can provide valuable insights and guide businesses toward effective marketing structures, strategies, and campaigns. This may involve negotiating bulk rates or volume discounts with advertising platforms and media outlets or print vendors, sharing of tools or reports across clients, or even partnering on marketing initiatives such as sharing tradeshow booth space. Utilizing economies of scale in these areas, Fractional CMOs offer budget conscious marketing solutions to their clients to optimize their budgets. The Fractional CMO model also allows enterprises to scale their marketing efforts as necessary. Whether it’s a specific project, short-term marketing campaign, or long-term strategic planning, Fractional CMOs can jump in and assist on short notice, bringing an unbiased and objective perspective to a marketing strategy, free from internal politics or biases that might otherwise influence decision-making. Who needs Fractional CMOs? Hiring a fractional CMO is a great option for companies that need some sort of marketing leadership or short-term assistance to scale. While not all businesses necessarily need a CMO, small and medium- sized enterprises (SMBs) can benefit significantly from the support of experienced marketing strategists who can develop marketing programs that drive revenue on a shoestring budget. There are several instances when having a fractional CMO can be advantageous for a business including: Overall, the Fractional CMO model has emerged as an innovative approach that offers businesses the flexibility and cost-effectiveness they need to succeed in a competitive market. By hiring a fractional CMO, companies can leverage the knowledge and expertise of seasoned marketing executives while maintaining their budgets. Whether it’s working on a specific project, short-term marketing campaign, or long-term strategic planning, Fractional CMOs can adapt to an organization’s changing requirements, helping businesses achieve their marketing objectives efficiently and effectively.
Rising Real Estate Prices and the Unyielding Housing Market
In an unexpected turn of events, the real estate market defied predictions and kept moving up. With house costs reaching levels never before seen. Recent data shows that the housing market is still strong and firm, despite initial worries about its stability. The National Association of Realtors most recent data shows that national home values rose by an amazing 12% in the second quarter of 2023. Experts and industry insiders are both shocked and cautiously positive as a result of this price increase, which has broken all prior records. Steady Recovery Against Favourable Economic Conditions The real estate sector has been seeing a solid comeback, confusing predictions and predicting an important recovery in the economy. As economic conditions improve, the property market has emerged as a shining light, drawing buyers and sellers alike with its optimistic performance. Low mortgage interest rates continue to play a critical role in supporting the housing market’s momentum. With rates at historically low levels, prospective buyers are tempted by the affordability and accessibility of owning. This has led to a boom in housing demand, as people and families attempt to take advantage of advantageous borrowing conditions and acquire their dream homes. Increasing Demand and Limited Supply Drive Rise in Home Prices The housing market has recently witnessed an exceptional spike in property prices, driven by a mix of increasing demand and restricted supply. As the desire for homeownership develops and the quantity of houses remains constrained, competition in the real estate sector has grown stronger, pushing prices to new heights. According to the latest data from the National Association of Realtors, the second quarter of 2023 displayed an astounding 10% increase in median home prices for existing properties. This surge reflects the strong demand for housing across the country and highlights the need for more inventory to satisfy the growing appetite of buyers. Both buyers and sellers are advised to use caution and seek expert advice when navigating this unstable real estate market. Prospective buyers should be thorough in their search for a home and work closely with knowledgeable real estate brokers. To find suitable possibilities and acquire financing in a market that is extremely competitive. On the other side, sellers should take advantage of the increased demand by wisely pricing their properties and using powerful marketing techniques. It’s important to keep an eye on trends and be informed as the housing market changes. The exact extent of the housing market’s sustainability and whether any changes are required to ensure a balanced and successful real estate industry will only become apparent over time.
London’s “Super Sewage System” Prevents Pollution In The Thames
A planned city is known to have minimal hassles to the citizens as well as the biodiversity around the city. London seems to be doing the same with the latest “super sewage system” to minimize pollution in the Thames River. Moreover, the current sewage system in London was created by civil engineer Joseph Bazalgette in the latter part of the nineteenth century in reaction to the infamous “Great Stink. A cloud of foul air blanketed the city in July and August of 1858 as a result of high temperatures and a sewage system that discharged directly into the Thames. The Thames Tideway Tunnel The “Super sewage system” mentioned is the Thames River is being drilled for a 15-mile-long sewer that is the width of three London buses. Sewage will be piped to our Beckton plant from the new tunnel. Following that, we will recycle clean water back into the ecosystem while also using sewage waste to produce additional renewable energy. “But today, with all its development, with population growth, it’s a very regular occurrence. And pretty much whenever it rains to any significant degree in London, it will be overflowing directly into the River Thames,” said Lucy Webster. External affairs director for Thames Tideway. Overflowing Sewage The sewage will be sent to a treatment facility in Beckton, east London, by the mega sewer, which will also fill the enormous tunnels in a severe downpour. It resembles a brand-new river system underneath London. Importantly, Each London family must pay £18 annually to cover these expenditures, but as dirty rivers and beaches are a national issue, the cost will be shared by all countries. Apart from this, the advocacy organization Surfers Against Sewage reported 14,000 untreated leaks and 700 cases of sewage-related human sickness in 2016. Furthermore, the government unveiled measures this week to make it simpler to sanction water corporations for sewage breaches, and many campaigners believe they should use their profits to pay for the clean-up.
Man’s Best Friend! Research: Dogs Have Genes To Cure Cancer!
The latest study identifies particular genes in dogs that hold the potential to cure cancer. The largest-ever genome sequencing research of canine tumors was carried out by a group from the Broad Institute at Massachusetts Institute of Technology (MIT), Harvard University, and the University of Georgia. To uncover the genetic abnormalities causing canine malignancies, the study, which was published in the journal Scientific Reports, analyzed tumor samples and real-world clinical genomic data from 671 domestic dogs diagnosed with cancer throughout the US. Analyzing Genetic Data Small molecule medications that have previously been licensed for use on cancer patients in humans can also target several of these hotspots. As a result, patients with canine cancer will have easier access to highly efficient precision therapies that can supplement or replace more conventional, one-size-fits-all treatment modalities like chemotherapy, radiation, or surgery. Furthermore, the genetic information from canine tumors can also hasten the creation of precise cancer treatments for people. Additionally, the results revealed several previously unknown mutation hotspots in canine malignancies. Proving their capacity to accurately determine whether a tumor is somatic or germline based only on tumor tissue. “This study provides the most comprehensive genomic sequencing data on canine cancers, including several previously unsequenced types, and serves as a much-needed resource for comparative oncology,” said Shaying Zhao, a professor at the University of Georgia and a co-author of the study. More than 42,000 genetic alterations from 671 dogs of 96 different breeds were analyzed by the researchers among 23 major tumor forms. Targeted Tumors The study’s researchers also found that canine malignancies and human tumors have eight mutational hotspots in oncogenes such as PIK3CA, KRAS, NRAS, BRAF, KIT, and EGFR. The majority of the genetic hotspots in dogs may be treated with small-molecule therapies that are licensed for use in humans, and information on canine cancer can be utilized to expedite the development of novel cancer medications for humans.
Forever Chemicals Contaminate Nearly Half of US Tap Water
A shocking finding from a recently revealed government research indicates that nearly 50% of the country’s tap water is contaminated with poly-fluoroalkyl substances (PFAS), sometimes known as “forever chemicals.” The Environmental Protection Agency (EPA) performed this extensive investigation, and the results highlight the extensive rate of these dangerous compounds and raise serious worries about potential health risks. Almost half of the tap water in the US is contaminated with chemicals known as “forever chemicals,” according to a new study from the US Geological Survey. Widespread Contamination Highlights the Need for Greater Regulation In the study, PFAS chemicals were found in 43% of the water samples from different locations in all 50 states. The wide distribution highlights how common pollution is and how urgently stronger regulatory measures are required to address the problem. PFAS substances are frequently discovered in a variety of consumer goods, such as non-stick cookware, water-resistant clothing, and firefighting foams. But because of their tolerance to decline, they have built up in the environment and later gotten into water sources. In June 2022, based on the latest science, the EPA issued health advisories that said the chemicals are much more hazardous to human health than scientists originally thought and are probably more dangerous even at levels thousands of times lower than previously believed. Health Implications and Call for Action Millions of Americans may be in danger of health problems as a result of the PFAS chemicals found in tap water. These “forever chemicals” are known to have negative impacts on human health, including an increased risk of some cancers, liver damage, problems during pregnancy, and immune system dysfunction. Because tap water is frequently the main source of drinking water for households, the findings highlight the urgency of taking quick action to safeguard the public’s health. In recent years, efforts to fight PFAS pollution gained growth, with numerous states passing stronger rules and recommendations for safe drinking water. The findings of this study, however, highlight the need for a coordinated and broad strategy at the national level. To address this widespread problem, it is important to define maximum contaminant limits for PFAS in drinking water and to raise research funding. The results of the government investigation, which showed that almost 50% of American tap water samples had been polluted with “forever chemicals” (PFAS), raise serious concerns about the security of our water supply. These persistent chemicals could be harmful to the public’s health, so legislators, regulators, and water treatment facilities must act right away. It is essential to take multiple steps to guarantee that all Americans have access to safe and clean drinking water. This involves tightening laws, increasing research funding, and putting in place extensive monitoring systems. We can only handle this urgent issue and ensure the welfare of future generations by working together.
Barbenheimer: The Barbie Movie And Oppenheimer Meme War!
The Barbie movie and the Oppenheimer movie hits theatres on the 21 st of July. The same-day release has resulted in excitement, memes, and all-over support. The fans are calling the two as “Barbenheimer” in a online meme-war! The internet is humming like a caffeine-fueled bee colony as a result of Barbie and Oppenheimer’s merger, with memes, marketing campaigns, and scheduling arguments spreading like radioactive fallout. The internet community has descended into an uproar due to the impending release of these two much awaited movies on July 21. A Posed Rivalry When announced, it was feared a possible rivalry between the two movies having completely different aesthetics and vibes. A fan war of sorts. “He was a punk, and she did ballet”, a tweeter said. Audiences may expect blockbuster entertainment from Barbie, starring Margot Robbie and Ryan Gosling, and Oppenheimer, starring an all-star ensemble led by Cillian Murphy. Fans, however, are buzzing over the prospect of seeing both movies back-to-back rather than opting for only one, giving rise to the newest trend in movie-going: Barbenheimer. Both are making an effort at a genre of film that has long been shunned by conventional thought Whereas studios used to regularly engage in counter-programming wars, releasing films with vastly different audiences on the same weekend to more effectively fill theaters, it’s become uncommon to find a major studio release that wouldn’t rather blink than compete for screen real estate with a rival film. Barbie’s 360 Marketing The Greta Gerwig movie has a strong base in its marketing. While most movies take aid from media appearances, interviews, or press conferences, “Barbie” is doing that and more. Here are some of the brilliant and all-encompassing marketing of the Barbie movie 2023. The live-action movie is the first significant piece of Mattel-sponsored material, and if it does well at the box office, Mattel’s stock and financial results may benefit. It’s an important period for the business as it attempts to recover from last year’s inflation-driven profit decline. Mattel has the official “Barbie” pink color trademarked, and the team is using that color to its advantage. A hoarding was seen on a freeway with JUST the iconic Barbie pink color and nothing else other than the release date. It is a genius move of brand recall. The Iconic Oppenheimer Style A teaser trailer and an online countdown to July 16—the 78th anniversary of the first nuclear explosion began Oppenheimer’s marketing campaigns in 2022. The cast of the movie has subsequently posted the official trailer on social media after it was released in May 2023. An unusual live countdown announcement on Twitter and a live countdown video on YouTube were used to debut the official Oppenheimer teaser. Following the conclusion of the countdown and the release of the trailer, Universal Studios released extended trailers that gave viewers a chance to get to know the A-list cast members and get a greater feel of the tone of the movie. The countdowns gave the campaign a “can’t-miss” character, making this announcement technique a brilliant method to pique interest. Barbenheimer Memes praising the idea of a Barbenheimer double feature are all over social media. Fans are amusingly highlighting the contradiction while savoring the striking contrast between the two movies. The tens of thousands of “Barbenheimer T-shirt” search results and inventive designs on websites like Etsy attest to the rising interest in this divergent cinematic experience. Before the simultaneous release of Barbie and Oppenheimer on July 21, there is a spike in expectations brought on by the unanticipated fan-driven viral marketing. The “Barbenheimer” T-shirt went viral within the Twitter community and went out of stock. The famous Pink and Black houses at the Miami beach are, as they say, “Barbenheimer coded”. As the Barbie movie 2023 explores a new side of the beloved Barbie doll, and the Oppenheimer movie talks about the very first nuclear explosion. This fan art by an artist combines the two main characters into a dance party scenario. While the Barbie movie and Oppenheimer movie cast go ahead with their press tours, they were asked about their “same day-release-rival”. Cillian Murphy said the sweetest and most supportive things about the Barbie Movie, while Margot Robbie and Gweta Gerwin posted photos holding tickets for the Oppenheimer movie. Which one are you watching first?
These 6 Website Optimization Tips Will Improve User Experience!
In the current digital era, any company that wants to flourish must have a strong online presence. A website is one of the most important elements of an online presence. A website acts as a company’s online shop, giving clients a glimpse into what the company has to offer. The more internet visitors you receive, the more probable it is that you will close a deal, land a new customer, or gain a blog reader. Website Optimization is like the best friend to your website that makes everything in order. Simply said, increasing website traffic is essential to reaching your objectives. For this reason, it’s crucial to comprehend search engine optimization (SEO). You have greater influence over where your site shows in search engine results pages (SERPs), how many people view it, and who finds you online when you know how to conduct SEO website optimization. 1.Be Relevant There is no alternative for outstanding content; this is especially true when engaging in SEO website optimization. Quality, authoritative content is the main factor affecting your search engine rankings. The more visitors your site receives, the more authoritative and relevant it becomes because of the quality material you’ve generated with your target audience in mind. Develop your web writing abilities and establish yourself as a subject matter expert. 2. Specific But Useful Audience Marketers occasionally experience a conflict with Google. For example, a search engine might not rank its finest material or might experience a sharp decline in traffic following an algorithmic change. When you question how to optimize a website, choose main and latent semantic keywords that are connected to search intent when you concentrate on SEO. You create engaging material that readers like, and you make sure to include metadata to make the text easier for Google to interpret. When you go for website optimization for conversions, you concentrate on directing users toward a particular objective, such as signing up for your email list or making a purchase. You want to deliver your audience precisely what those customers want, just like Google. 3. Website Design Websites that provide a positive user experience (UX) are given priority by search engines. Websites that load pages more rapidly, are responsive to mobile and tablet users, stress readability in their design, and have easy-to-use site navigation are more likely to score well than other websites. Avoid overloading your website with enormous video and picture files to control factors like page speed, and pick a website builder like Squarespace that is adaptable and responsive to various screen sizes. 4. Keep a Check on Page-Load Time The amount of time it takes for a webpage to load on your computer screen. Websites that load slowly are penalized by Google and other search engines. Considering all other factors equal, people will prioritize a speedier website over a slower one. Your visitors also fit this description. If your website is too sluggish, visitors will leave and then return to the SERPs to look for competition. An SEO-optimized website is quick to go from one page to another. You’ve dropped a lead or a sale. They are unlikely to ever return to your website. 5. Capitalize and Engage Existing Traffic You don’t want customers to just browse your website and then leave. Instead, you want to leave them with a positive impression and motivate them to come back. Understanding the user experience is necessary to learn how to optimize your website for conversions. Analyze how users move across your website, whether they scroll down the page, and how frequently they click on your calls to action (CTAs). CTAs play a major role in website optimization as they keep your audience engaged and retained within your website pages. Because a bigger percentage of your organic visitors will convert, making the most of your current traffic helps you increase your conversion rate. You are aware of the kind of offer that will appeal to your target market and how to convey it to them. 6. A Link Worthy Site The likelihood of receiving connections from other websites increases when a website is authoritative and impartial, and helps users learn more about what they are interested in. This boosts your search engine optimization. By including pertinent links within the content, you may increase your authority and trustworthiness. Try putting the name of the location out in place of “click here” links. Always link keywords to descriptive links to increase search engine optimization and to provide more value to your users, particularly those with impairments or screen readers.
Virtual Production Filmmaking: The Game Changer for Cinema
Movies are a way of life. Movies are the mirror of life. Movies are also the visual timeline of how far we have come. No. We are not getting philosophical here. Calm down! It is about the way films have developed to be. From delicate reels of negatives to complexly edited works of art. Virtual Production pushes forward the legacy of filmmaking with its extended reality. The practice of virtual production filmmaking is one that the film and television industries are quickly adopting. Green screens and CGI are common practices now. What Virtual Production provides filmmakers, is fresh methods for producing captivating material with more versatility and effectiveness. Virtual Production is advancing right now because several important technologies are combining at the ideal time, including real-time rendering using Unreal Engine, LED display technology, GPU power, Green Screens, and others. Virtual Production filmmaking helped produce some of the best CGI scenes in the legacy of filmmaking. What is Virtual Production Filmmaking? Virtual Production is a filmmaking technique that combines physical manufacturing with real- time digital components. Real-time is stressed since on-set collaboration and iteration are required. A big LED volume running a photorealistic scene may be used, or it could be something as straightforward as tracked camera motion capture. Actors, Film Makers, and Virtual Production Digital sceneries are created by real-time 3D artists and filmmakers using gaming engines like Unreal Engine. Large LED displays and green screens are used to project these scenes, giving you far greater control over the setting while simulating a set or actual location. The Volume is a series of curving displays that smoothly dome over the ceiling while encircling the performers, props, and actual sets. Camera tracking technology modifies the 3D environment behind the performers as they perform in a scene to fit the live-action camera. In order to give the impression that the actual and virtual components are located in the same location, the camera, extended reality, and digital imagery must be synchronized. With the use of this platform, producers may control a variety of components of their projects in real-time, including lighting, camera angles, and special effects. By doing this, they may establish a setting where directors have more creative influence over every part of the production. The best CGI scenes are a combination of all these factors. The real “movie magic”! “World Building” World building, a technique frequently used in virtual production filmmaking, enables artists and filmmakers to create 3D settings that frequently cannot be recreated in reality. This might be strange scenery, charming castles, and kingdoms, or previously unexplored realms and universes. Actors may genuinely respond to a world they can actually see, as opposed to reacting to a tape mark placed on a blue or green screen. The sets for the Star Wars spinoff “The Mandalorian” were reused several times with very minimal changes and projected onto LED walls. While filming, the director and the performers can both see it in real-time, which gives them both a feeling of inventiveness and reality that green screens just cannot. Breaking Down The Technology Making an attempt to expand the technology, it is complex and high-tech. Previs is a step in the manufacturing process. It involves storyboards, storyboard animation, concept art, and anything else that aids in the development of the movie’s plot. Techvis The technical elements of previs, such as camera settings, shot locations, and essential green screen dimensions for CGI scenes, are handled by techvis artists. In post-production, a process known as Postvis, live-action scenes are combined with short- term visual effects to function as stand-ins for the final edit. Films Without Virtual Production Time for a little comparison session! There are creators who attempted to create the “Movie Magic” without the aid of extended reality. Making it to the top of the list is this amazing scene of Tobey Maguire’s Peter Parker who manages to catch an entire tray of food while also holding Mary Jane. It took Tobey 156 takes to get this scene right! The bread could easily be made computerized, but they made a liquid inflatable bread that was later deflated to shoot this scene. To show that effect, the liquid was first inflated entirely and slowly the liquid was pumped out. “It started off with the mechanics of getting the bread to rise and the liquid to disappear, …butthe actual cosmetic side took a lot longer.” Most people choose to do such scenes on computers after Virtual Production has become a thing. As it is the less dangerous option. Not with this one though. The crew for Independence Day actually created a 1:24 exact scale model of the White House. They filmed it at 300 frames per second to create that beautifully terrifying scene. Films With Virtual Production To understand the concept of extended reality, and virtual production filmmaking, we have these amazing visual examples of how far this piece of technology has come. Director Jon Favreau really put his all into this movie. With just one “real” character on set, he and his team created such extremely realistic looking Bagheera, King Louie, and Shere Khan. The little guy as Mowgli should also be appreciated for acting that well with co-stars that were just green cardboard molds at one point. While the movie isn’t something many remember, its battle screen specifically deserves more recognition as it was extremely detailed. The complex framework as well as the intensity of showing a battle on a large scale was quite well executed. Well, this list could’ve been all filled with Marvel and it would’ve been valid. But Doctor Strange specifically shows some scenes that used Virtual Production that leave you awestruck. Making scenes like the Ancient One’s mirror dimension, or the scenes with Dormanu aren’t easy to create. Virtual Production really gave us a boost from the best CGI scenes to something even better. Movie makers have already accepted it and its extended reality as the future of cinema. Although, there is another perspective that states that movies are
Healthy Living: Positive Psychology and The Science of Happiness
Picture this! You are walking on this tightrope up high whilst holding a stick. Your balance depends on how you balance that stick- it’s two ends. The tightrope is life, and the two ends of the stick- your physical and mental health (great metaphor eh!). As we developed as mankind, we grew more and more concerned and curious about how does our brains really work. Which eventually brought us to realize the importance of mental health and practices related to it. Psychology always has some or other breakthroughs up her sleeves with the aim of us understanding our friendly neighborhood brain a bit more. This is where Positive Psychology steps in. Say Hello to Positive Psychology A relatively recent branch of psychology is positive psychology. It places a focus on a person’s uplifting influences. Characteristics, upbeat feelings, and constructive institutions might be some of these. This hypothesis is predicated on the idea that both emotional and mental aspects contribute to happiness. The goal of positive psychology is to enable individuals to recognize moments of happiness. This is emphasized in preference to just enjoying good experiences at the moment. This method may be beneficial for those seeking therapy who want to feel more joy and freedom from their present situation. After therapy is over, many people discover it is simpler to concentrate on the pleasant feelings they are now experiencing. To expand on this brief description, positive psychology is a scientific approach to studying human thoughts, feelings, and behavior that emphasizes strengths rather than weaknesses, builds on life’s positive aspects rather than repairs its negative ones, and elevates the lives of average people to “great” rather than just concentrating on bringing those who are struggling to “normal.” The Brain Behind A psychologist with a wide variety of expertise, Martin Seligman is a researcher. Even if you were unaware of the positive psychology movement before this, you may have come across his name at some time. Seligman’s studies in the 1960s and 1970s formed the basis of the well-known psychological concept of “learned helplessness.” This hypothesis, which is supported by decades of study, explains how both people and animals can grow to feel powerless and deprived of control over their circumstances. Seligman made a connection between this behavior and depression, finding that many depressed persons also experience helplessness. His research on the issue inspired, generated, and supported several therapies for depression symptoms as well as preventative measures for depression. Through resilience and learned optimism, he discovered what he was seeking. These discoveries laid the foundation for his widely used resilience programs for kids and the military, among other groups. Seligman became irritated by psychology’s excessively limited emphasis on the negative; a disproportionate amount of attention was given to suffering, mental illness, abnormal psychology, trauma, and pain, while comparatively little focus was placed on wellness, uniqueness, strengths, and thriving. “POSITIVE PSYCHOLOGY GIVES THE IMPRESSION YOU CAN BE WELL AND HAPPYJUST BY THINKING THE RIGHT THOUGHTS.” The Science of Happiness Finding happiness and fulfillment requires constant effort. Many of the principles that support people on this journey have now been recognized by psychologists. Happiness includes curiosity, the capacity for risk and worry, and the willingness to explore new interests and parts of oneself. It entails striking a balance between short-term enjoyment and long-term goal setting. Friends and family who can both celebrate successes and offer support after setbacks help to facilitate it. The capacity to recognize and welcome all emotions, especially negative ones, is a necessary component of happiness. Mihaly Czikszentmihalyi may have started the field of “The Science of Happiness,” which examines “what makes happy people happy.” in the late 1980s. As a result, the measurement of happiness has drawn significant attention in the new science, and a variety of scales are currently in use depending on how “happiness” is defined. “Probably the biggest insight … is that happiness is not just a place, but also a process.Happiness is an ongoing process of fresh challenges, and… it takes the right attitudes andactivities to continue to be happy. — Ed Diener The Main Focus Positive psychology teaches us the importance of changing our viewpoint, which is often considered to be its biggest potential advantage. This is the subject of many positive psychology treatments, exercises, and even entire programs since even a slight adjustment in viewpoint may result in amazing improvements in well-being and quality of life. Adding a little extra optimism and thankfulness to your life is a straightforward step that may drastically improve your attitude toward it. Of course, no reputable positive psychologist would advise you to think, behave, and concentrate ONLY on the positive aspects of life—balance is crucial. Humans are predisposed to focus more on unpleasant situations. As a result, it frequently happens that clients in therapy are unaware of the factors that affect their satisfaction from one circumstance to the next. Some mental health practitioners think that this discrepancy can be caused by perception. During an encounter, a person might not be able to pinpoint certain feelings. But when individuals think back on the encounter, they might be able to identify these feelings. The goal of positive psychology is to divert someone’s attention, expectancy, and memory from the bad. To attain a balanced viewpoint, it emphasizes the good.
Elon Musk vs Mark Zuckerberg: Musk Proposes 24-Hour Control Over Meta if Won?
The two renowned billionaires and geniuses Elon Musk and Mark Zuckerberg have been interacting on Twitter a lot lately. Not the interaction the world once hoped for between the two miraculous minds, but okay. After agreeing to the infamous Elon Musk vs Mark Zuckerberg cage fight at the Roman Colosseum, things have only escalated further. Meta Launched Threads, Musk Responded After Meta’s Threads gained popularity, Elon Musk, the executive chairman of Twitter, said in a social media post that Meta, a text-based social network similar to Twitter, is “cheating” over the launch of Threads. Threads, a brand-new text-based social network from Meta, went live in 100 nations on July 5. Days after Twitter’s rate limit fiasco, the app was released when the social media company momentarily restricted the number of posts users could read. Musk’s Parody Account This parody account of Elon Musk has been known for tweeting hilariously impersonating Musk in tune with the moves the real Elon Musk makes. In one of the latest tweets, the parody account suggests that the victor of the fight should acquire 24 hour control of the opponent’s social networking site. For instance, if Musk wins, he will have custody of Meta for one day. In a similar vein, Zuckerberg would rule Twitter for a day if he had won. Recently, Musk and Zuckerberg have been a part of several conversations- offline and online. What’s amusing is the general public trying to differentiate parody accounts vs real ones. And when they think this fight will never really happen, recent events constantly hint towards it actually happening. Elon Musk’s Response Though this was also started with the parody account, Musk personally responded to it. The parody account yet again tweeted calling Zuckerberg “Lizard Boy” and “see you in the cage Zuck”. Elon Musk responded to this tweet by saying “So many people think this account is me”. Elon Musk further took his personal tweets by insulting Mark Zuckerberg by saying “Zuck is a C*ck”, and then replying to the same one proposing a “literal d*ck measuring contest”. Musk’s rage, though, extends beyond simple social media jabs. In a cease-and-desist letter to Zuckerberg, his attorney Alex Spiro charged that he had used “dozens of former Twitter employees” to produce a “copycat” program.