The Barbie movie and the Oppenheimer movie hits theatres on the 21 st of July. The same-day release has resulted in excitement, memes, and all-over support. The fans are calling the two as “Barbenheimer” in a online meme-war!
The internet is humming like a caffeine-fueled bee colony as a result of Barbie and Oppenheimer’s merger, with memes, marketing campaigns, and scheduling arguments spreading like radioactive fallout. The internet community has descended into an uproar due to the impending release of these two much awaited movies on July 21.
A Posed Rivalry
When announced, it was feared a possible rivalry between the two movies having completely different aesthetics and vibes. A fan war of sorts. “He was a punk, and she did ballet”, a tweeter said.
Audiences may expect blockbuster entertainment from Barbie, starring Margot Robbie and Ryan Gosling, and Oppenheimer, starring an all-star ensemble led by Cillian Murphy. Fans, however, are buzzing over the prospect of seeing both movies back-to-back rather than opting for only one, giving rise to the newest trend in movie-going: Barbenheimer.
Both are making an effort at a genre of film that has long been shunned by conventional thought Whereas studios used to regularly engage in counter-programming wars, releasing films with vastly different audiences on the same weekend to more effectively fill theaters, it’s become uncommon to find a major studio release that wouldn’t rather blink than compete for screen real estate with a rival film.
Barbie’s 360 Marketing
The Greta Gerwig movie has a strong base in its marketing. While most movies take aid from media appearances, interviews, or press conferences, “Barbie” is doing that and more. Here are some of the brilliant and all-encompassing marketing of the Barbie movie 2023.
- A Malibu “DreamHouse” that Ken is hosting on Airbnb
- A contest to win an Xbox with a Barbie motif, replete with controllers and a Dreamhouse
- The video game Forza Horizon 5 now has Barbie’s Dream Car.
- A line of shoes and accessories from Barbie and ALDO
- A Progressive auto insurance advertisement featuring Barbie
- A collection of rugs from Ruggable
- A Pinkberry frozen yogurt flavor named after Barbie
- A Homesick candle perfumed with “Dreamhouse”
- Branded beauty collaborations with NYX Cosmetics and OPI nail polish
- An activation of “World of Barbie” in Los Angeles
- Boston’s Barbie boat cruise
- BEIS Travel’s assortment of Barbie-pink suitcases
- Burger King introduces a special Barbie burger.
The live-action movie is the first significant piece of Mattel-sponsored material, and if it does well at the box office, Mattel’s stock and financial results may benefit. It’s an important period for the business as it attempts to recover from last year’s inflation-driven profit decline.
Mattel has the official “Barbie” pink color trademarked, and the team is using that color to its advantage. A hoarding was seen on a freeway with JUST the iconic Barbie pink color and nothing else other than the release date. It is a genius move of brand recall.
The Iconic Oppenheimer Style
A teaser trailer and an online countdown to July 16—the 78th anniversary of the first nuclear explosion began Oppenheimer’s marketing campaigns in 2022. The cast of the movie has subsequently posted the official trailer on social media after it was released in May 2023.
An unusual live countdown announcement on Twitter and a live countdown video on YouTube were used to debut the official Oppenheimer teaser.
Following the conclusion of the countdown and the release of the trailer, Universal Studios released extended trailers that gave viewers a chance to get to know the A-list cast members and get a greater feel of the tone of the movie.
The countdowns gave the campaign a “can’t-miss” character, making this announcement technique a brilliant method to pique interest.
Memes praising the idea of a Barbenheimer double feature are all over social media. Fans are amusingly highlighting the contradiction while savoring the striking contrast between the two movies. The tens of thousands of “Barbenheimer T-shirt” search results and inventive designs on websites like Etsy attest to the rising interest in this divergent cinematic experience.
Before the simultaneous release of Barbie and Oppenheimer on July 21, there is a spike in expectations brought on by the unanticipated fan-driven viral marketing.
The “Barbenheimer” T-shirt went viral within the Twitter community and went out of stock.
The famous Pink and Black houses at the Miami beach are, as they say, “Barbenheimer coded”.
As the Barbie movie 2023 explores a new side of the beloved Barbie doll, and the Oppenheimer movie talks about the very first nuclear explosion. This fan art by an artist combines the two main characters into a dance party scenario.
While the Barbie movie and Oppenheimer movie cast go ahead with their press tours, they were asked about their “same day-release-rival”. Cillian Murphy said the sweetest and most supportive things about the Barbie Movie, while Margot Robbie and Gweta Gerwin posted photos holding tickets for the Oppenheimer movie.
Which one are you watching first?