Planet of the Plants: A Metaverse Developed By Snapask
Ethereum-Based Metaverse Reveals The Future of Education “Planet of the Plants” project, an Ethereum-based Metaverse with Non-fungible tokens (NFTs) developed by Snapask will show the future of education. The Hong Kong-based one-stop online education platform released the first 10 plant-themed NFTs on 2nd February at 02:02 am (GMT). Planet of the plants has many interactive areas such as incubation labs and planting zones. The plant owners and players can grow rare species of plants such as pachypodium and agave and also earn rewards. About the project, “Planet of the Plants” Planets of the Plants is an Ethereum-based virtual game, in which players can grow plants with the help of nutrients. These nutrients are earned by performing different tasks. The first stage of the game tells about the relationship between the plants and the character of the game and also the background story. In the coming stage, Snapask will announce gaming mechanisms and NFT minting on the project website. Revelations by the Metaverse The Metaverse depicts a future of human civilization where learning is not bounded by languages, means, time, or locations. The planet of the plants enters us into a world in which the mind is united with our soul. With the help of technology, in the future, we will be able to connect ourselves to the Neuralnet and access all kinds of information and knowledge easily without barriers. Neuralnet is a virtual space where the mind of the individual becomes one. Mr. Timothy Yu: Founder and CEO of Snapask “Transformation in education is no longer about the skills and knowledge we need to learn, but the ways we acquire knowledge. Every plant in the Metaverse resembles a piece of knowledge and it becomes a new means for us to bring our knowledge, cultures, history, and memories to the future. Snapask is leading the world to move towards the future of education.” READ MORE: NASA Astronauts To Answer Questions Of California Students
Family Spirit Campaign: Rémy Martin Celebrates Lunar New Year
Rémy Martin celebrates Lunar New Year with a sense of adventure, curiosity, and “Family Spirit”. This campaign shines a spotlight on the bond between tradition and modernity among families and friends. The “Family Spirit” campaign by Rémy Martin brings families and friends together at the table during the Lunar New Year celebrations. Culture Leaders like Jessica Wang: a fashion influencer; Brandon Jew: the Michelin chef; and Christina Paik: a photographer and a stylist will present their heritage and plans for the celebrations of the lunar new year to promote Rémy Martin’s concept of “Family Spirit”. Michelle Watt is an award-winning photographer who specializes in producing abstract narratives with a surreal, capricious tone that seeks to build new modes of looking at beauty and culture. He was the one who imagined this Family Spirit Campaign. Jessica, Brandon and his wife, and Christina alongside friends were captured in a series of photos with Rémy Martin XO in the scenes of celebration that captured the traditional family portrait seen via a modern-day lens. Tina Reejsinghani, Vice President at Rémy Martin Americas on The Portraits of Family Spirit “Rémy Martin’s commitment to the longevity of traditions is showcased in the portraits of ‘Family Spirit,’ which blends the roots of culture with family, a similar origin story as our own. Rémy Martin XO has been a fixture on the table where family and friends gather in the spirit of celebration for generations and across cultures and together look forward to what is to come.” Limited-Edition of Rémy Martin XO Bottle Rémy Martin introduced a limited-edition XO bottle to compliment the Year of the Tiger. These bottles are intricately designed ornamented with gold foil and packaged in a red and gold coffret. This sensory and mindful experience by Rémy Martin XO is soaked in an appreciation of the history and excitement of the future. Rémy Martin XO can be bought at stores nationwide and from online retailers at $200. Limited- Edition Jacket By NTWRK A limited-edition Lunar New Year jacket will be designed for Rémy Martin by NTWRK and their designer Sue Tsai. This stylish jacket includes designs for Lunar New Year and Rémy Martin. The jacket will be available at NTWRK for a limited period. The money earned by NTWRK will go to Asia Society to promote understanding, boost engagement, and promote the voices of the Asian community. Rémy Martin will also support Asian Society by promoting influential artists and leaders who will bring a change in the world. READ MORE: CES 2022: Innovation Came To Life At Las Vegas
Immorna Biotherapeutics, Inc. Expands R&D Footprint in RTP, NC
The Company Also Appoints Key Senior Scientific Leaders Immorna Biotherapeutics, Inc. is an immune-oncology drug and viral vaccine development company with both proprietary non-replicating and replicating mRNA technologies. The company extends its R&D footprint in the U.S. Immorna Biotherapeutics Inc. announces the appointment of Marcin Bugno, Drs. Ngoc Diep Le, Mr. Jeffrey Carey, Jeffrey Ulmer, and Lan Feng. The senior scientific leaders will play an important role in strengthening its existing strong leadership team. The company has founded powerful processes that produce non-replicating and replicating mRNA efficiently and consistently. Immorna Biotherapeutics Inc. has also developed technologies for mRNA delivery vehicles including thermal-stable ones. The company will soon transition into a clinical-stage as many of its programs are under regulatory filing. The company’s GMP pilot plant has built up the ability to deliver clinical trial materials for backing large-scale trials. The R&D presence in Research Triangle Park(RTP), North Carolina will further move their creation of new mRNA modalities and delivery vehicles and diversify the applications of their technology by advancing more drug candidates into clinical development. Dr. Ngoc Diep Le, MD. PhD., Immorna Biotherapeutic Inc.’s Global Chief Medical Officer Immorna has a reputable position in therapeutics and viral vaccine fields because of its unique technology. This makes Dr. Le extremely excited to join Immorna and she looks forward to working with the talented team members in developing life-saving medicines and vaccines for patients. Dr. Jeffrey Ulmer, Immorna’s Chief Scientific Advisor He is also very excited to join the Immorna Biotherapeutics Inc. team and apply his experience in RNA replicon and viral vaccine development and advance the diverse pipeline at the company. Dr. Marcin Bugno, Vice President of RNA Development at Immorna Dr. Marcin Bugno is thrilled to join Immorna Biotherapeutics Inc. He is amazed by the accomplishments of the company in the past years. He thinks that the company’s exceptional platforms in both mRNA and delivery vehicles offer a distinct competitive edge in the rapidly growing fields of mRNA-based vaccines and therapeutics. Mr. Jeffrey Carey, Vice President of Regulatory Affairs at Immorna Jeffrey has an amazing record representing organizations to regulatory authorities. He expertises in regulatory strategy, interaction with health authorities, and directing quality submissions including INDs and BLAs/NDAs. Dr. Lan Feng, Senior Director of RNA Delivery and Formulation With 10 years of experience in pharmaceutical research and development in mRNA, Dr. Lan carries an in-depth understanding of formulation/drug product (DP) development across various phases of drug development. Dr. Feng specializes in protein and nucleic acid drug formulation and process development. READ MORE: DataXport Informs Patients of Data Security Incident
Elizabeth Holmes of Theranos: Fraud In Blood Testing Industry
Elizabeth Holmes promised to change the world with just one tiny drop of blood. The Stanford University dropout Elizabeth Holmes of Theranos was only 19 when she founded it in 2004. It was a biotech company that promised to build a blood analyzer that could run almost 200 tests with just a few drops of blood. By 2014, Theranos became a $9 billion company with around 800 people working to achieve the vision of the company. The device that Theranos promised to deliver would have been helpful for millions of people. But then what went wrong? How did this company which was once a $9 billion company was worth less than zero in just 4 years? Childhood of Elizabeth Holmes Elizabeth was a very studious kid who never watched television. The books were her only best friends. She was introduced to books like Moby Dick, The Iliad, and The Odyssey. These books gave her an understanding of how great leaders and great people led groups of people. When she was 7 she had a notebook filled with drawings of all functionality in terms of the interface required in building a time machine. And by 9 she realized that she wanted to create something new that humankind didn’t know was possible to do. She started her own business when she was a teenager. She used to sell software (C++ Compilers) that translated computer code, to Chinese schools. In 2002, she started studying chemical engineering at Stanford University and also worked as a student researcher and laboratory assistant in the School of Engineering. Research at Stanford University During her research, she came up with a wearable drug-delivery patch that could help in early detection and prevention. The device incorporated microfluidics and nanotechnology into a patch that could sample the blood, detect an infection and deliver antibiotics to the infected area. She shared her idea of the wearable drug-delivery patch with her professor, Dr. Phyllis Gardner. According to Dr. Gardner, the concept was impossible physically as antibiotics are not potent. But Elizabeth was sure about her idea so Dr. Gardner referred her to Channing Robertson, Head of the Science Department at Stanford University. When he talked to Holmes, he was convinced that she was special and had the potential of becoming the next Steve Jobs or Bill Gates. In 2003, she filed her first patent on the drug-delivery patch. And by March 2004, she dropped out of Stanford University and started the establishment of Theranos. Creation of Theranos Elizabeth used to spend her summer and holidays with her uncle. But then he died due to skin cancer which later converted to brain cancer then spread through his bones. She had to say goodbye to her uncle too soon. This made her realize that people should get their health information on time so that nobody had to say goodbye to their loved ones too soon. So when she started Theranos, its mission was to see a world in which every person has access to actionable health information at the time it matters. A world in which no one has to say, “If only I’d known sooner.” Theranos aimed to be a disruptor of established, inefficient, and expensive ways of doing things. The disruption was needed as the other two companies: Quest and LabCorp dominated the blood test market. These companies had very high prices for blood tests but were difficult to challenge due to their ability to perform thousands of blood tests. Theranos was started in 2004 but became a powerful $9 billion company in 2014. So for 10 years, they worked for pharmaceutical companies and developed applications for the military. Elizabeth Holmes of Theranos was inspired by her great-great-grandfather Christian Holmes to go into medicine. But the only thing she was afraid of was needles. So to avoid that she aimed to develop a comprehensive laboratory test from a few drops of blood. This would eliminate tubes of blood and replace them with a “Nanotainer”. Edison: Lab Inside a Box Edison was a microwave-sized machine that was supposed to perform 100s of blood tests with just a few drops of blood. The component included in the machine was a centrifuge, an area where samples go into, an area to collect blood, reagents to be mixed with blood, and pipettes. It was a complex device with lots of moving parts and a complicated system. Hence it was not very easy to make. In 2007, the machine was named Edison after Thomas A. Edison, who famously quoted “I have not failed. I’ve just found 10,000 ways that won’t work.” What happened inside the box? Chemistry is performed so a chemical reaction occurs and generates a signal for the chemical interaction with a sample which is then transferred into a result. This result was then reviewed by certified laboratory personnel. Raising $400 Million From Investors Using her story as the blueprint for success, Holmes convinced private investors like Avie Tevanian (former head of software at Apple), Larry Ellison (Oracle’s founder), and Don Lucas (Oracle’s founding investor). Tim Draper, who was the first investor in many leading companies like Skype, Tesla, Baidu, and Hotmail and also a family friend, invested in Theranos. She took money on the condition that she wouldn’t reveal how the Theranos technology worked. But they still invested in her just on the belief that business and medicine were in her blood. They believed that she would dedicate her life to making something extraordinary. Boards of Directors of the Company Elizabeth Holmes of Theranos chose many powerful older men to be a member of boards in her company. These people believed in Holmes and her vision. These powerful older men could influence the department of defense and other departments of government. Some of the men of on Board of Directors were : General Mattis – former CENTCOM commander Dick Kovacevich – former CEO of Wells Fargo Sam Nunn – worked on Nuclear threats and Bio threats Bill Perry – former Secretary of Defense
A Moment of Realization Helped a Homeless Buy His First House
A moment of realization that “he is the only one who he can truly count on”, helped to turn the entire life of Chris Atoki. The journey from being homeless for 4 years and living in his car to buying a house. It is unusual that Chris Atoki, who didn’t even have a dollar in his name a few years back, was now able to buy a house of his own. He was almost thinking of ending his life before having this moment of realization. Rising From The Rock-Bottom At 18, Chris Atoki had a very difficult schedule. He got up at 7 am and went to class till 3 pm. He would then take some rest and begin his 12-hour shift at 5 pm till 5 am the next day. He would then sleep and go to school at 7 am again. He had to work harder than normal students to pay for his mother’s rent. One day his manager at work cut his hours, which initially made him very happy. But after 2 weeks his employer let him go for not working enough hours. The only job he knew was filling trucks and he lost that. So with no income and no parental support, he felt more lost. Even though he applied for many scholarships, still he was not able to afford school. After an argument with his mother, he even got kicked out of the house. Now he was jobless and homeless. He tried to find a place but was not welcomed by anyone. He tried living on his grandmother’s couch or his girlfriend’s dorm but that too didn’t work out. So by chilling November, he was living in his rusty car. Chris Realized That He Had Hit Rock-Bottom Having a car as his only shelter, Chris realized that he had hit rock bottom. He was parked in front of a Walmart with only $0.83 in his pocket. He had no family, friends, or money. He felt like giving up and couldn’t sleep. He hated everyone but most of all himself. He felt that his life didn’t matter and decided to give up his life. But then looking into the rearview mirror, he realized that he was the only person who he could truly count on. This moment of realization was when he found something to fight for. Efforts To Sort Out His Life Chris then went to the library to apply for any job that he could think of. He saved enough money doing odd jobs and was able to put a payment down and get another car. Then he finally got a stable job at Mattress Firm. He was doing well and earned $30,000 annually. Even though he was climbing the ladder slowly but was still homeless. He then looked for a place and found a room for $550/month. From Odd Jobs to Earning Almost Double Chris applied to many schools and finally went with The Lambda School as it offered online courses with no down payment required. One could pay when they start earning a decent salary. The only problem was that the courses were full-time and clashed with his shifts. Rather than giving up, he decided to contact Austen Alfred, the CEO of the school. Austen pushed Chris to pursue his education. Chris kept through the challenges and things became smooth plus his son was born. Chris completed his schooling and became an assistant teacher. He wanted to guide 100s of students to achieve their goals. Later Chris applied for a tech job in Philly where he received double his past salary. He was finally able to become a homeowner. If the 24-year-old black man with tattoos can do it. Having a steady job. Owning a $350k home on 1.24 acres. You can also definitely do it. READ MORE: 100+ Unusual Facts About 46 U.S. Presidents By Years
Zillow® Analysis: U.S. Housing Market Doubles In Value
According to Zillow®’s analysis, the U.S. housing market has gained a record of $6.9 trillion in 2021 from the annual gain of $3.7 trillion in 2005. The U.S. housing market is now worth more than $43.4 trillion. The U.S. housing market value has doubled over the past 10 years since the Great Recession. Zillow economists expect another strong year in 2022. According To Jeff Tucker, Zillow’s Senior Economist “The scale of the housing market’s growth in 2021 is eye-popping. Not only did prices rise faster than ever, but more homes were built than in any year since 2007 as builders raced to meet demand. Skyrocketing home values may be celebrated by longtime homeowners, but are daunting for those trying to buy their first home. This year is likely to be less competitive for buyers, but it will continue to be a seller’s market.” Housing Records In Different States Of U.S. California’s housing value is more than one-fifth (21.3%) of that of the nation. The state’s housing value is $9.2 trillion of worth i.e. more than the combined value of the bottom 30. There are 14 states (like Colorado, North Carolina, Georgia, and Arizona) that have more than $1 trillion in housing value. From 2020 to 2021, Florida’s share of the housing market increased from 6% to 6.4%, Texas’ share increased from 5.9% to 6.1%, and Colorado’s share rose from 2.6% to 2.8%. New York lost market share dropping from 7.8% of the nation’s housing market in 2020 to 7.3% in 2021. The top five states that gained the most value in the U.S. are Los Angeles ($3.3 trillion), San Francisco ($2 trillion), Boston ($1.1 trillion), and Washington, D.C. ($1.1 trillion). An increase in the value of the total housing market is influenced by the number of houses in a metro. But some of the states outperformed their size. For example, Austin has less than one-third of the houses as Houston gained more. Even Phoenix gained more housing value than the entire state of Pennsylvania. Also, the analysis showed that the top tier houses are worth five times more than the bottom tier. The highest valued homes make up 60.8% of the total housing market while the lowest valued houses account for only 12.8%. READ MORE: Luxury Real Estate Advisors’ Contributions To Homeless Community
NFL Squad Participates in AFE’s Pro Blitz Tour 2022
As the Armed Forces Entertainment’s (AFE) Pro Blitz Tour kicks off on 2nd February 2022, The National Football League (NFL) team players, cheerleaders, and mascots will visit more than two dozen military bases around the world. In Pro Blitz Tour 2022, the troops and their family members will be able to have their 50-yard line and front row seats, attend clinics and parties, watch performances and hang out with NFL’s Hall of Famers. Activities Held by NFL Squad While activities vary at different bases, there is something for military personnel and their family members. These activities are led by players and cheerleaders, focusing on teamwork and fitness. These activities are: Basics of Football classes for Kids taught by NFL professionals. The professional cheerleaders will teach their best moves and acrobatic routines to the kids. The fans can meet, chat, take pictures and get autographs from their favourite players. The roster of NFL Squad participating in Pro Blitz Tour 2022 This year’s tour includes the name of some famous NFL players, mascots, and cheerleaders. The Hall of Famers participating in the tour includes the Chicago Bears Super Bowl XX MVP: Richard Dent, a member of the Chicago Bears’ 1985 Super Bowl XX winning team: Jimbo Convert. Offensive Tackle Orlando Pace and Running Back Marshall Faulk, players of “Greatest Show on Turf”, a nickname given to St. Louis Rams will also bring games and plays to life for the American troops. Retired but celebrated Canadian Football League player Emmanuel Arceneaux along with Washington Redskins’ Mike Nelms, and Ricky Sanders will also be participating in the tour. A Cornerback of the Atlanta Falcon, Josh Hawkins, and Minnesota Vikings Place Kicker Greg Joseph will also be a part of the Pro Blitz Tour 2022. These NFL Legends will be accompanied by the mascots and cheerleaders to lift- up the crowd. The cheerleaders representing Denver Broncos, Baltimore Ravens, Seattle Seahawk, Atlanta Falcons, Indianapolis Colt, Minnesota Vikings, and Philadelphia Eagles will be showing their skills at the tour. Excitement will also be added by the animated mascots of the teams like Freddie Falcon of the Atlanta Falcons, Stanley Da Bear of the Chicago Bears, and Swoop of the Philadelphia Eagles AFE Marketing and Business Analyst Brian Burke’s on Pro Blitz Tour 2022 According to Brian Burke football is admired by many American Military Personnel. So the Pro Blitz Tour 2022 will lift the spirits of the American troops. “This tour is a highlight for so many service members serving abroad, and is an excellent example of how these teams are giving back to our country,” he said. Overseas activities kick off on February 2 and run through February 23, 2022. To see more details about the 2022 Pro Blitz tour, visit afeproblitz.com.
Joanna Allen: Leadership in Shaping the Public Relations Industry
We got into a conversation with Joanna Allen to know more about her entrepreneurial journey and how Allen Marketing Communications Inc., is unlocking the full potential of the Public Relations Industry. Below are the highlights of the interview: Please brief us in detail about the current scenario of the media industry. US media industry comprises newspapers, magazines, television, radio stations, and online media. While PR professionals develop creative story ideas and we work with reporters to cover our clients in the news. During the last couple of years, major newspapers and magazines have shifted to just having an online edition due to shrinking advertising dollars. Major daily newspapers still have the luxury of multiple beat reporters. However, smaller newspapers have few staff reporters and they rely heavily on content from news wire services. Could you please walk us through your educational/professional journey? I graduated from Hamilton College with a major in economics and a minor in creative writing. I lean towards microeconomics – companies use research to gain a competitive advantage over their competitors. Rule number one with economics – if the price is right, then consumers will buy. Throughout my career, I have worked on consumer marketing campaigns designed to create an emotional connection with consumers and to build loyal customers. I graduated during a recession and jobs were very slim. I didn’t want to begin my career working as a secretary because I didn’t want to get stuck in a dead-end job. A Hamilton alumna, Nathans Josephs, had her own boutique public relations agency focusing on food and beverages. I didn’t make a lot of money, but I honed my skills – writing press releases, pitching the media, organizing special events – and I build my portfolio. Then, I worked at another small consumer marketing public relations agency specializing in home furnishings and high-end luxury jewelry accounts. I secured an entry-level job at Dorf & Stanton Public Relations which became acquired by Shandwick International, one of the large global public relations agencies. I worked at this agency for about five and half years moving from an account coordinator position to a senior account executive position. At this agency, I worked on consumer marketing clients in travel, food, and beverages, non-profits and wines, as well as energy and telecommunications clients. I discovered my passion for consumer marketing clients here and I worked on new product introductions, cause-related marketing clients. Here I represented clients such as Quebec Tourism, Montreal Tourism, Hydro Quebec, Almaden Wines, Covenant House New York, Puerto Rico Telecommunications Company, Renaissance Cruises (now known as Oceania Cruises), Terry Fox Run, Kronos Foods. I left Shandwick International, just before the company merged with Weber Public Relations to become Weber Shandwick, to pursue a senior account executive position at Hill and Knowlton Inc. At Hill and Knowlton Inc. I represented travel, food clients, and Alzheimer’s drug. I worked at this agency for about one year and then I lost my job when the agency lost a large million-dollar client due to a country election. During my tenure at this agency, I represented the Puerto Rico Tourism Company, Utah Travel Council, Splenda, Aricept and Hellman’s, and Best Foods Salad Dressing. Then, I worked at another boutique PR agency representing a luxury hotel, a private jet company, and a bourbon account. After working on the agency side, it is a natural progression to explore career opportunities on the client-side. I worked in house for VisitBritain, the national tourist office for London, England, Scotland, and Wales for five and half years. I lost my job as part of a global restructuring because the British government won the London Olympics, but the government didn’t allocate any additional funds to promote the Olympics. Sadly, I lost my job as part of a global cost-cutting initiative to save money to fund the Olympics. I started my consultancy working in-house at Girl Scouts of the USA on the 100 anniversary to position the non-profit as an advocate to build girls of courage, confidence, and career. After my stint at Girl Scouts, then I moved full steam to secure my own clients. What was the moment that triggered you to step into the media industry? During my junior year, I spent a lot of time in the career center at Hamilton College. There was a book – What Color Is Your Parachute – I did a series of exercises to find out which career would be appropriate for me. After doing this career assessment survey, the careers that came up for me were advertising, marketing, and public relations. My alma mater had an alumni career exploration program and I conducted informational interviews with alumni in advertising, marketing, and public relations to learn about their career path and then prepare for a career in one of these industries. I actually thought I would pursue a career in advertising. Once again, I graduated during a recession and jobs was scarce. A Hamilton alumna gave me my break in the public relations industry and I have been in this field ever since. When was Allen Marketing Communications established? I incorporated Allen Marketing Communications, Inc. in 2009. I was still working in–house at VisitBritain, the national tourist office for London, England, Scotland, and Wales. I was a government employee and I would hear about any requests for US representation. I wasn’t actively looking for clients, but if something came my way, then I could work on the business. What are the prominent services/solutions offered by the company? Allen Marketing Communications, Inc. provides several services such as brand development, new product introduction, media relations, cause-related marketing, crisis communications, consumer promotions, social media – influencer marketing, trade show support, and editorial series. What are your primary responsibilities as the Founder/CEO of the company? As the CEO of Allen Marketing Communications, I am very involved with new business, as well as the day-to-day client relations and direction for the client. Happy clients pay the bills and I look for clients with the potential for
Digital Advertising: A New Era and a Business Necessity
Lauren Oakes spent her formative years in New York working for a digital analytics company, Nudge Analytics, which sparked her interest in the media industry. The broad learning palette in the fast-paced environment helped her keep excited. She needed a role that was constantly evolving and challenging at the same time. And what better industry could she fall for? There can’t be a better way to express yourself especially when you know your Why. Lauren understands the power of this new-age marketing method called Targeted Digital Marketing. No wonder why she celebrates being the CEO of Megaphone Marketing. The Inception and Uncertainty The Megaphone was established 10 years ago by Max Hertan with a mission to change the way traditional workplace functions. She always followed an entrepreneurial lifestyle by combining interests and striking a balance between brand marketing and performance. Though this may appear straightforward, Megaphone was created to help businesses grow while validating its business model. Discussing the current scenario of the media industry, customer preferences have been changing constantly especially during the Covid-19 pandemic. The uncertainties were confining but the Megaphone team reassessed their strategies with a positive outcome. They acted fast, pivoted all of their clients to an e-commerce offering. Their business currently stands with 70% e-commerce brands which are exactly where the stability in the industry has been. Along with this, the Company believes that digital marketing is the only reliable source of marketing amid the pandemic because the huge involvement of customers in businesses became the sudden norm. Propelling Wheels of Motivation Taking a broad view of marketing will benefit, Lauren supervises all four departments at Megaphone, i.e. Acquisitions, Sales, Accounts, and Hiring & Ops. Her focus is across the Sales and Hiring & Ops teams. She admits that hiring has the biggest impact on the growth of the Company because it demands the ability to hire consistent top performers. Like every penny counts, she has been involved in every interview to date. Lauren is proud of being a CEO at the age of 27, and she celebrates this personal achievement by focusing on maintaining the culture of Megaphone which is to continue staff enjoyment and retention. She is responsible for the 100% per year growth rate in 2020 and 2021. It’s magnificent! The devotion pushed her towards receiving Bronze in the global Stevie Awards for the Chief Happiness Officer in 2020. The celebration didn’t stop here when they won the Top Social Media Agency of the year in 2021. Personalization and Transparency Megaphone engages, not just sells. Since customers are the most important part of the process, the Company values individual customer feedback throughout the year. They understand what their clients value which helps them set minimums for delivery across the entire team. Note: Minimums are significantly more than their competitors, i.e. as accounts are analyzed and edited every day. New ads are made each week and each account is looked over by four different experts each month. Even the smallest clients have their head of strategy and head of accounts review them. Megaphone implements personalization correctly which helps it to grow business and assert happy clients. Authenticity matters at Megaphone. It upholds everyone within the company to a very high standard. At a time when customers are more empowered than ever before, being genuine is the only way to win their trust. With its product, Megaphone is inclined towards user-generated content to create a more genuine approach to marketing. People use a product or service based on real reviews which build confidence rather than a TV ad. Similarly, the same formula works for copywriting with genuine reviews and testimonials. Aiming for Future Scaling As Megaphone works on result-based, they are more into Google, Facebook, and Instagram advertisements. Slowly but effectively they are shifting to a constantly-evolving market. For example, after witnessing the growth of TikTok in 2021, it is included in their core offering. It’s clearly known that they will keep testing out new platforms and services as they arise, and put focus on the ones that generate. The more you learn and push yourself in the industry, the more you are going to grow and get out of it.
DataXport Informs Patients of Data Security Incident
The personal and protected health information of patients of the El Paso pulmonary Association gets involved in a data security incident. As soon as DataXport.Net, LLC became aware of the incident, they notified the potentially involved individuals and provided resources to help them. About 8th September 2021, The company became aware of the incident that allowed unauthorized access to its digital environment. DataXport began an investigation on discovering this unwanted activity. They also secured their network. The company hired a leading computer forensic firm and cybersecurity experts to investigate the incident. On 1st October the team discovered the information of patients of El Paso Pulmonary Association’s patients may have been tampered with, in this incident. On 17th December 2021, the company sent notifications to the patients, telling them what happened and steps they can take to protect their personal information. According to the investigation, the information provided to insurance companies and/or patient medical diagnoses may have been involved in the incident. Measures taken to avoid similar incidents El Paso Pulmonary Association and DataXport take the personal health information of the patients very seriously. DataXport is taking steps like revising procedures and policies, strengthening password requirements, applying technical safeguards and improving physical security, to prevent these kinds of incidents in the future. They have also informed patients how to make their data more secure. Toll-Free Call Centres for Answering Queries El Paso Pulmonary Association and DataXport have also established toll-free helpline numbers to answer the question related to the incident. The call centre is available Monday through Friday from 7:00 a.m. to 7:00 p.m. Mountain Standard Time and can be reached at 1-833-820-0901. Apologies of DataXport The protection and privacy of the health information of the patients is the top priority for El Paso Pulmonary Association and DataXport. They deeply regret the concern and inconvenience this incident might cause. READ MORE: DeepBrain AI Unveils Its AI Kiosks At CES 2022