Everything To Know About These Digital Marketing Tools For Your Business
Ever since its “invention” and constantly gaining popularity, the internet has seen several trends and components. The primary purpose of the internet has always been catering to its users with the answer to the questions they have. For companies to be able to reach their specific and targeted audience. And how do we do that? That’s right. Digital Marketing.
Digital marketing has developed into a crucial part of an organization’s overall marketing strategy during the last ten years. It enables businesses to customize their messages to speak directly to customers who are most likely to be interested in their products. The various types of digital marketing tools make it easier for companies to choose the best-fitting one for their message and audience.
What is Digital Marketing?
Digital marketing refers to a broad range of technology and marketing strategies to connect with customers online. It has transformed the marketing sector into a type of online marketing that enables businesses to create a brand identity.
It’s important to understand each form of online marketing if you want to increase traffic and draw in more customers. It also helps build brand awareness, engage teams or audiences, or all of the best instances.
Before using these types of digital marketing tools, you first need to understand your brand. What is the image and message of your brand to send across? How much time are you willing to give to this? What are your primary and secondary goals as a brand? What is your budget allocated for these tools? And so on.
Why are these questions necessary? That is because they give you clarity in your existing and further goals.
Types of Digital Marketing
1. Content Marketing
2. SEO (Search Engine Optimization)
3. SMM (Social Media Marketing)
4. Paid Advertising (Pay-Per-Click)
5. Email marketing
6. Instant Message Marketing
7. Affiliate Marketing
8. Influence Marketing
9. Video Marketing
- Content Marketing
Content marketing refers to cleverly using content in the form of blog posts and quizzes. E-books to connect with the audience. Content marketing plays a huge role in lead generation.
Consistency is key with this type of internet marketing as your audience reacts to how you upload and publish content. Content is highly versatile and adaptable and can be converted into any format- audio, video, text, etc.
Handy Tools- Google Docs, Grammarly, Brafton, Google Analytics, Airtable
- Search Engine Optimization (SEO)
The purpose of SEO is to raise a company’s position in Google search results, which will subsequently increase traffic from search engines to the company’s website. To do this, SEO marketers look into the terms people are searching for when looking for information online and incorporate such terms into their material.
Handy Tools- Google Search Console, SEMRush, KWFinder, Woorank.
- Social Media Marketing (SMM)
Social media sites are utilized as a digital marketing medium using social media marketing. To reach a new audience, advertisements can be purchased. Alternatively, you can build a profile for your company on any social media network and post updates about deals, new items, or recently published material. It is one of the most effective strategies to reach several client categories and very specialized target audiences.
Handy Tools- Hootsuite, Sprout Schedule, Agorapulse, Zoho Social.
- Paid Marketing (Pay-Per-Click)
Also called Search Engine Marketing (SEM), Pay-Per-Click (PPC) refers to the paid ads that are displayed at the top of the Search Engine Results Pages (SERP). These advertisements are often “pay-per-click,” as the price is determined by how many people click the link. PPC campaigns are an effective way to quickly drive targeted traffic to your website, especially when you’re looking to gain visibility in competitive markets or during peak seasons.
With PPC, businesses can bid on specific keywords related to their products or services, and when a user searches for those keywords, their ad will appear prominently at the top or bottom of the search results. The business only pays when a user clicks on the ad, making it a cost-efficient way to get immediate exposure. Successful PPC campaigns require careful planning, including keyword research, ad copy optimization, and continuous monitoring to ensure the best possible return on investment (ROI).
In addition to Google Ads, PPC can also be used on other platforms like Bing Ads, social media sites (such as Facebook and Instagram), and even YouTube ads. The key to a successful PPC campaign is not just driving traffic, but ensuring that the visitors are highly relevant to your product or service, thereby improving the likelihood of conversions.
Handy Tools- SEMrush PPC Toolkit, Optmyzer, Report Garden, Google Ads Editor
Hiring a PPC Expert Witness
In some situations, businesses may face legal challenges or disputes over the effectiveness, compliance, or execution of their PPC campaigns. This is where a google ads expert witness can provide invaluable support. A PPC expert witness is a professional with specialized knowledge in digital advertising and Pay-Per-Click marketing who can offer expert analysis, clarification, and testimony in legal cases.
If your business is involved in a legal dispute—whether with clients, competitors, or regulators—a PPC expert witness can provide insights into the proper use of PPC strategies, industry standards, and best practices. They can assess the effectiveness of your PPC campaigns and verify whether your ad spend, keyword targeting, and ad copy adhered to industry guidelines and delivered the expected results.
A PPC expert witness can also help if your business is accused of misleading advertising or false claims. For example, if your competitors allege that your ads misrepresented your products or services, an expert witness can evaluate the content of your ads and determine whether they meet the required advertising standards and regulations. They can also explain the technical aspects of how your PPC campaigns work, helping legal teams understand complex issues related to digital advertising.
- Email Marketing
Email marketing is one digital marketing tool that is comparatively personal as to the other tools. When a user visits your website, you invite them to join as an email subscriber. Once they join that list, it is up to you to send them personalized and customized emails that provide value to the customer.
The customer should feel tempted to receive and open these emails. The emails could contain exclusive offers, discount codes, and more.
Handy Tools- Mailchimp, HubSpot Email Marketing, Benchmark Email
- Instant Message Marketing
Apps for instant messaging are becoming more popular. Almost all social media sites, save WhatsApp, include direct messaging, which is a great chance for marketing techniques. A tried-and-true method of grabbing the recipient’s attention is to send marketing communications via SMS and push notifications, especially since more than 90% of these messages are opened immediately after being delivered.
Handy Tools- Sendinblue, Birdeye, SlickText, MobilrMonkey
- Affiliate Marketing
In affiliate marketing, content creators are paid a commission for each sale of a good or service they generate. In actuality, your company’s sales team is represented by these content creators.
They produce their own unique, pertinent material and use a link to mention or recommend your business or product. You pay them for each sale if a member of their audience clicks to buy.
Handy Tools- Google Analytics, CJ, Voluum, iSpionage
- Influencer Marketing
Now is the time for the influencers. Social media is ruled by them. They have created jobs and even unicorns passing knowledge to the next-gen and helping those who are looking for ‘a guide to social media careers.‘ They are experts in particular fields who have a sizable following and are interested in what they have to say. They have the right to publicly test your items and display the results, whether favorable or not. As a result, they can elevate or demolish your brand.
Brands contact influencers for them to represent, market, and popularize them. They do it through care packages, verbal advertising, special discount codes, etc.
Handy Tools- Traackr, Influencity, impact.com, Grin
- Video Marketing
Blog posts, emails, and video marketing methods are all employed to produce outcomes as Digital Marketing Tools at every stage of the marketing funnel.
Videos are highly popular for a variety of reasons, including seeing credible reviews of certain goods or services. In addition to using search engines, 80% of people also view tutorial videos. And 55% of shoppers do it before making a purchase.
Handy Tools- PlayPlay, Amito, Magisto, Videoshop
