The media industry has been rapidly changing since the dawn of the internet. Over the past couple of years, media platforms are dynamically influencing the business world such as advertising on Instagram. Recently, the COVID-19 pandemic has driven many businesses towards getting online to step their game up. The preys to this unwelcomed circumstance are the older generation businesses that have been holding off from providing their clients functional and enjoyable user experience.
The pandemic has forced businesses to go digital; in-person meetings and traditional ways of being seen have been waved earlier for good. Joseph Rothstein, the Founder & CEO of Social Media 55 had sensed it all more than a decade ago. In the age of information, Joseph was a bit skeptical about the old implication methods of marketing. With a vision to be the best provider in the media industry, he began his entrepreneurial journey. In 2014, he founded Social Media 55 with the passion to impart brand exposure and visibility to businesses in need.
The Day With Positivity
Joseph radiates positivity and true enjoyment of his work. He spends most of the day working alongside VP of Operations Benjamin Ohayon, who has been a driving force for their customer success. Where Joseph as CEO is responsible for strategy and direction functioning closely with the team for successful campaigns, Benjamin is a true leader every CEO requires. Joseph oversees his graphic designers, SEO team, content developers, and works alongside the web development team.
From Wireless to Digital
Joseph, after a decade of working in telecommunications and servicing corporate accounts, was fascinated by marketing. He realized that he wasn’t being challenged working in the wireless cellular phone industry, and plunged into digital marketing about 10 years back. He began developing an e-commerce website for a luxury fragrance company “JIVAGO Brands.” Soon the brand started getting great traffic from the new website and mandated him to manage the social media platforms. He enjoyed working in the field so much that he decided to offer the same services to many businesses.
Joseph gained enough experience for a startup, Social Media 55, to deliver services like social media management paid and organic, website design & development, SEO, PPC, and everything in between. “I’ve also been known for answering our 1-800 number after hours,” he says.
Recognition as Leader
Social Media 55 has been recognized as an exemplary leader multiple times. The agency has been awarded over 20+ awards in Social Media Management, SEO, PPC, Digital Marketing, B2B Services, Top Web Design Agency 2019, 2020, 2021 by GoodFirm, Clutch, Agency Spotter, Upcity, and more. They offer businesses innovative solutions that deliver the right type of audience to clients in the most effective strategies possible.
Joseph and the team believe in transparency and hence, everyone plays a key role to make Social Media 55 successful. Such commitment allows them to pay close attention to the client feedback and in making sure the client is fully satisfied.
The Close Connection
Social Media 55 provides solutions that are customized to address the specific needs of the clients. From executives to associates and team members take a personalized approach and spend time working one-on-one with the clients to ensure they are meeting all of their marks. Everyone wants to help each other be successful, thus they ensure close communications with their clients throughout their mandate. They listen to their clients’ feedback closely so as to fine-tune their formula and deliver a superior service.
Team members continue to evolve, to best meet the needs of clients. Their focus on integrity is at the forefront of what they stand for as a company and an agency. They carry a concrete reputation for providing honest and excellent quality work. They delve their heart and soul into each and every project they take on.
The Challenges and the Opportunities
No matter how many challenges you overcome, the new ones will find their way. The COVID-19 affected the company in many ways but the easiest decision company made was to keep everyone safe. The quickest agreement was to go remote immediately, which was not difficult for them as they were used to a hybrid work/home balance already. At the initial pandemic, they were busy working on their legacy accounts and noticed website traffic and leads had drastically dropped almost to a halt. After one month of crickets, the phones and the website exploded. The pandemic waves have eaten enough industries and collapsed the GDPs of major economic countries. However, months after businesses got their feet stronger, as they were scrambling to get online, Social Media 55 was working long hours to meet the high demand.
There is a difference in surviving and thriving when it comes to adopting new technologies such as 5G. It is no more hidden that the advent of 5G will revolutionize almost every business in the world. From the Internet of Things (IoT) to science, communications to design, the 5th generation technology projects the next human evolution. For instance, Metaverse from Mark Zuckerberg with the help of 5G will allow users to interact with anything, anyone in the 3D world. The technology will bring exponential growth to the social media platforms and marketing more skin-friendly.
“Our files and needs are getting bigger and used by more and more each day, it’s no question that 5G will help manage all that data,” Joseph adds.
Joseph has plans to elevate its marketing hierarchy through acquiring/developing a digital social media calendar management software that will support all the major platforms.
Seek Out What You Desire
Joseph’s message to aspiring business leaders is to get a job at almost any position in an agency and learn how the business operates. Pick apart what makes the business tick and find a way to bring added value to that company by taking initiative and improving something. Take that experience and attempt in moving up the ranks and locking down a position you feel is more in line with your goals. If you don’t see room for growth at that company, switch to another agency. Once you’ve gained enough experience you can leverage that to get a great promotion, or perhaps bring your skills over to another organization. Be great at what you do and take pride in your work and everything should work out great.