startup story behind celonis

Processing Excellence: Celonis’ Core Technology Systems

Celonis is a software company that specializes in process mining and process excellence software. Process mining is a technology that allows organizations to analyze and visualize their business processes based on data captured from various IT systems and applications. Celonis’ software platform helps businesses gain insights into their processes, identify inefficiencies, and optimize operations for improved efficiency and performance.

What Do They Do?

1. Process Mining: Celonis’ core technology is process mining. It involves collecting and analyzing data from an organization’s existing systems, such as Enterprise Resource Planning (ERP) systems, Customer Relationship Management (CRM) systems, and other software applications, to create a comprehensive view of how business processes are executed. This data-driven approach allows organizations to understand the real-world execution of their processes, including bottlenecks, deviations, and areas for improvement.

2. Visualization: Celonis provides interactive visualizations that allow users to see process flows, identify patterns, and understand the flow of tasks, events, and resources in their operations. This visual representation helps organizations quickly pinpoint areas that need attention and optimization.

3. Analytics: Celonis offers a range of analytics and performance monitoring tools to help organizations measure process efficiency, compliance, and other key performance indicators (KPIs). Users can create customized dashboards and reports to track the impact of process improvements over time.

Business Model And Revenue

1. Automation and Action: Celonis enables companies to take action based on the insights gained from process mining. It can suggest automation opportunities, recommend process changes, and help organizations implement these improvements to achieve better operational outcomes.

2. Software Licensing and Subscription: Celonis offers its core process mining software as a licensed product or via a subscription-based model. Customers typically pay for the software based on factors such as the number of users, the scope of processes analyzed, and the level of access to features and functionalities.

3. Cloud-Based Platform: Celonis provides its software as a cloud-based platform, making it accessible to customers over the internet. This cloud-based model allows for scalability and flexibility in terms of usage and deployment.

4. Partner Ecosystem: Celonis collaborates with technology and consulting partners to extend its reach and provide integrated solutions. Revenue-sharing agreements or partnerships may be part of their business model.

Celonis is widely used by organizations seeking to enhance their operational efficiency, reduce costs, ensure compliance with regulations, and drive business process excellence. It has gained recognition as a leading player in the field of process mining and analytics.


Celonis was founded by three former students of the Technical University of Munich:

1. Bastian Nominacher: Bastian Nominacher is one of the co-founders and currently serves as the Co-CEO of Celonis. He has played a key role in shaping the company’s vision and strategy.

2. Alexander Rinke: Alexander Rinke is another co-founder and serves as the Co-CEO of Celonis. He is responsible for the company’s product and technology development.

3. Martin Klenk: Martin Klenk is the third co-founder of Celonis and has held various roles within the company, including Chief Technology Officer (CTO).

Brand Story

Celonis was founded in 2011, and its mission is to help organizations improve their business processes and achieve operational excellence through data-driven insights. The company’s software utilizes process mining technology, which involves analyzing event logs from various IT systems to provide visibility into how processes are actually executed within an organization.

Celonis’ platform allows businesses to discover inefficiencies, bottlenecks, and areas for optimization in their processes. By visualizing and analyzing these processes, organizations can make data-driven decisions to streamline operations, reduce costs, and enhance overall efficiency.

Celonis has gained recognition and a strong customer base by helping companies across various industries, including manufacturing, finance, healthcare, and more, optimize their processes and achieve better outcomes.


As of my last knowledge update in September 2021, Celonis had raised several rounds of funding to support its growth and innovation. Here are some key funding rounds:

      1. Seed Round (2011): Celonis began with seed funding to kickstart its operations and develop its process mining software.
      2. Series A Funding (2016): Celonis secured a Series A funding round led by Accel Partners. The company used this funding to expand its operations and enter new markets.
      3. Series B Funding (2018): In its Series B funding round, Celonis raised $50 million in a round led by Accel and 83North (formerly Greylock IL). This funding was aimed at accelerating product development and global expansion. 
      4. Series C Funding (2019): Celonis raised $290 million in a Series C funding round led by Arena Holdings, with participation from existing investors. This significant funding round was intended to fuel the company’s international growth and product innovation.
      5. Late-Stage Funding (2020 and beyond): Celonis continued to raise additional funding in later-stage rounds to support its rapid growth and global expansion. The company’s valuation increased significantly in these rounds.

    In conclusion, Celonis stands as a shining example of how cutting-edge technology can transform businesses and drive them toward unprecedented levels of efficiency and success. With its powerful process mining and analytics platform, Celonis empowers organizations to uncover hidden insights, optimize operations, and make data-driven decisions that have a profound impact on their bottom line.

    As the business landscape continues to evolve, Celonis remains at the forefront, helping companies navigate the complexities of their processes and unlocking the full potential of their operations. With its commitment to innovation and a growing global user base, Celonis is poised to play an increasingly vital role in the ever-changing world of process optimization and business transformation.


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