Digital Advertising: A New Era and a Business Necessity

Lauren Oakes spent her formative years in New York working for a digital analytics company, Nudge Analytics, which sparked her interest in the media industry. The broad learning palette in the fast-paced environment helped her keep excited. She needed a role that was constantly evolving and challenging at the same time. And what better industry […]

FOUR REASONS MICRO-INFLUENCER CAMPAIGNS ARE THE MOST EFFECTIVE FORM OF INFLUENCER MARKETING

Influencer Marketing today is an upgraded approach to the most effective form of marketing since the Industrial Revolution – Word of Mouth. It allows your business to increase reach, stay relevant, and influence buyer behavior authentically. With 82 percent of consumers saying that they would be very likely to follow a recommendation from a micro-influencer and 65 percent of […]

Digital Advertising: A New Era and a Business Necessity

Lauren Oakes spent her formative years in New York working for a digital analytics company, Nudge Analytics, which sparked her interest in the media industry. The broad learning palette in the fast-paced environment helped her keep excited. She needed a role that was constantly evolving and challenging at the same time. And what better industry […]

Joanna Allen: Leadership in Shaping the Public Relations Industry

Joanna Allen

We got into a conversation with Joanna Allen to know more about her entrepreneurial journey and how Allen Marketing Communications Inc., is unlocking the full potential of the Public Relations Industry. Below are the highlights of the interview: Please brief us in detail about the current scenario of the media industry.  US media industry comprises […]

Digital Advertising: A New Era and a Business Necessity

Lauren Oakes

Lauren Oakes spent her formative years in New York working for a digital analytics company, Nudge Analytics, which sparked her interest in the media industry. The broad learning palette in the fast-paced environment helped her keep excited. She needed a role that was constantly evolving and challenging at the same time. And what better industry […]