Technological Trends to Take Advantage in 2024
A glorious year for technological advancements despite still having the pressing issues of the Technology. Different industries have adopted and made specific changes in how they deal with things. In this article, we compile these technological changes that have been transformed into trends, so you can utilize them and get an edge over the competition. Bots are the Future of Customer Service Virtual chatbots are taking over websites in 2024. While live agent customer support is still a thing, we can expect to see more bots in the future, perhaps sharing the job with their human counterparts. The best thing about customer support bots is that they can learn to communicate better with visitors of the website without any effort. It’s also less hassle for the website visitors as they will usually only choose among 2-3 options, which helps narrow down their concerns a lot faster. Cross-platform Applications Will Take Over Mobile applications are evolving with every year that passes. One remarkable change that we might be seeing more in 2024 is the domination of mobile apps on other platforms. This is all thanks to the flexibility of their coding and framework that can be easily operated on different platforms simultaneously. This gives developers various advantages, mainly in the sense of updating the application without doing extra work. Implementation of other advanced technology like augmented reality and virtual reality might also be worth noting here. While mobile phones are still not fully ready for AR and VR commercially, many manufacturers do their best to push their products to do new things. Artificial Intelligence and Data Processing AI has been a scorching topic in tech for years. Many people questioned its capabilities; most doubted if it would ever improve and catch up to the technology. Through research and the hard work of different people, AI has progressed into something even more than we can think of. As of the moment, AI is being used in many fields of technology. One of the main focuses of researchers is using AI for data processing to make things faster for businesses and having them able to look at accurate and valuable data. Like it or not, AI is here with us to stay, and it will only improve even more as the years pass by. Voice Recognition and Command Another byproduct of the betterment of AI is voice recognition and command. Through proper coding and machine learning, voice functionality can be a powerful asset to your business, especially if you’re taking advantage of multi-platform applications since it is where they will be used most of the time. Back then, voice recognition was very wonky, as it would only pick up certain words, and sometimes it’s even incorrect. As of the time of writing, however, voice recognition has evolved way past just one word. AI voice recognition can efficiently function even by giving them sentences to process. A good example is Amazon’s Alexa and Google’s phone Assistant. Both of which have helped millions of people and made their daily lives a lot more hassle-free. E-learning and Online Courses E-learning has certainly pushed boundaries within the past five years. Colleges and universities aren’t the only options left to acquire new knowledge. Thanks to the internet, learning is now possible through different mediums such as live teaching and even video recorded ones. Online courses are also skyrocketing in demand because of how straightforward it is. Students may choose what pace they’re willing to commit to finishing a single course. Having this control is essential and should always be considered when considering what new technology to add to your arsenal. Summary It’s easy to jump into trends and copy what everyone else is doing. These tech trends are brilliant, and there’s no question about that, but the execution is always crucial. Understand what certain techs your business needs and focus on that first before hopping onto another one. About Webster Solutions Vishal Dudhal, founder, Webster Solution, specializes in building unique, personalized, and easy to manage websites and applications. Having been in the web industry for over nine years, we have over 200 satisfied and recurring clients, across the world! We focus on quality, innovation, & speed. We utilize technology to bring results to grow our clients businesses. Throughout the years Webster Solutions has been able to create stunning Website designs and Mobile/Web applications in multiple verticals while allowing our clients to obtain an overall better web presence. Based in India, Webster Solution provides services such as● Domain Registration And Web Hosting● E-Commerce Development● Search Engine Optimization● WordPress Development● Web Design And Development● Mobile Application Development
5 Key Reasons WordPress is the Top Website Building Platform
WordPress is among the top website building platform. There might be many options in the market, but nothing comes close to the brilliant features WordPress offers. We will be discussing the key factors that scream WordPress is the most among the current choices. Important Note: WordPress.org is our topic at hand and not WordPress.com. Both might look and feel the same, but they’re entirely different in terms of usage and management. WordPress service is free of charge The software itself is free of charge, forever. You don’t need to spend a single penny to use the services of WordPress, but before you can gain access to it and enjoy all of its features, you must first acquire a web hosting service and a domain name. Once you have these two prerequisites at hand, you may now have the freedom to install WordPress. WordPress offers free themes, plugins, and customized designs WordPress has done an excellent job of introducing website building to ordinary citizens and those who don’t have that much knowledge in programming or web development. A large chunk of WordPress’ user base is composed of business owners and ordinary folks. It has been made possible with their pre-built themes and plugins that can be easily accessed by any who has the software. WordPress incorporates SEO in their system Google and other standard search engines favor WordPress because of its easy presentation of data. That alone is very important for SEO because it thrives as a strategy for pushing webpages to the top ranks of search engines. WordPress is already capable of doing SEO stuff; you can boost it a lot higher by using some of their plugins dedicated to such endeavors. WordPress is well-protected Because of how many people are relying on WordPress, the company itself has done measures to implement more durable layers of security to fend off attackers. Even so, these instances might still occur, that’s why, as a user, you must take extra steps to ensure that you are immune to different types of attacks. WordPress has diverse media management tools WordPress has come a long way, from being just a blogging platform to top website building platform. That said, they are now capable of displaying many media types that are proven to be a lot useful to many users, especially business owners. WordPress is more than just a platform, but it is a tool that enables a lot of websites to go live without any interruptions, and the best thing about it is it’s all free. If you want to get involved in this revolution, then we at Webster Solutions might be of great help. We provide a lot of services, and we promise that you won’t worry much about dealing with the whole website building process. You may choose from our wide array of digital services, including website hosting, design, and implementing SEO techniques to rank your website into different search engines. Decide what you need, contact us, and let’s talk it over. About Webster Solutions Vishal Dudhal, founder, Webster Solution, specializes in building unique, personalized, and easy to manage websites and applications. Having been in the web industry for over nine years, we have over 200 satisfied and recurring clients, across the world! We focus on quality, innovation, & speed. We utilize technology to bring results to grow our clients businesses. Throughout the years Webster Solutions has been able to create stunning Website designs and Mobile/Web applications in multiple verticals while allowing our clients to obtain an overall better web presence. Based in India, Webster Solution provides services such as Domain Registration And Web Hosting E-Commerce Development Search Engine Optimization WordPress Development Web Design And Development Mobile Application Development
Tonya Winders: Regulating Health, Life and Balance
Nick Lai: Marketing in the Digital Age, the Present and the Future
The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, are transforming not just how you access your information, but how you interact and communicate with your friends and colleagues on a global scale. It also has changed the way you choose and buy products and services. People are embracing digital technologies to communicate, in ways NickMetrics helping businesses integrate such technologies seamlessly into their everyday needs. Nick Lai, Managing Director at NickMetrics has worked client-side for a wide range of businesses, including start-ups and marketing leading corporations across a range of industries. He has built a large number of successful digital marketing strategies, both nationally and globally, and consulted for companies across the world. Inspiration Behind NickMetrics Nick was born in Malaysia and while growing up he realized that consumers have grown tired of mass media marketing, and are turning instead to the internet. They want more engagement, more interaction. Before his interest as a writer, he already had a successful experience of an online affiliated program back in 2009. Lasting for 2 years, the online venture later ignited an initiation of an online design and development firm in 2012 which enabled him to hit his first million. Nick explained, “I always felt I wanted to do more, so I turned back to writing, and it has been one delightful journey so far.” Continuing his admiration for writing, a leading digital marketing conference grabbed Nick’s attention where he witnessed the vast potential of digital marketing. The event became a turning point and an eye-opener for him to start living and serving businesses online presence. And that’s how Malaysia’s best Digital Marketing Agency, NickMetrics.com born in 2016. The Highway Today, Nick and his team as the generation of digital natives are entering the workplace and are spending like never before. This is the mass market of tomorrow, and for business people and marketers the challenge is to become fluent in this new digital language so that we can talk effectively to our target audience. As the managing director, he has contributed to the significant growth of several businesses in areas including digital marketing, offline marketing, branding, and relationship management. Moreover, to make this small agency effective he sits for sales, design, development, planning, and execution. He is also responsible for recruiting and training the best minds of 48+ employees which is their extraordinary assets. Laying Strong Digital Space Throughout Nick’s career, he has aimed at transforming the brand from a variety of verticals, developing intimate search knowledge and strategy for diverse clients. The agency is inclined for offering the trendiest and new-age digital marketing solutions to brands such as SOP to handle each client’s digital marketing campaign. Nick is responsible for the delivery of NickMetrics’ business plan across marketing which mostly includes Influencer Marketing, Social Media Marketing, Search Engine Optimization, Search Engine Optimization, and Content Marketing. Such an effective package enhances its market leadership position and continues to deliver exceptional growth. NickMetrics Group apart from being industry-centric has another most comprehensive Malaysia’s Online Auto Insurance Comparison Website that has been developing a connection between insurance and consumer. The website helps insure both parties with better-informed decisions and facilitates them to make smart and easier insurance purchases. While offering consumers unbiased comparison for auto insurance, it majorly saves the hassle of consumers from the details and technical processes of auto insurance. World Wide Wild Since its inception, Nick and partners have extensive experience of serving more than 30 medium-to-big sizes clients helping them implement multi-channel brand-marketing strategies. With that, the agency has successfully flagged its location in Malaysia, Hong Kong, and India. The agency has also launched packaged services where users can answer a few questionnaires and pay online. After that, the involving team will start working on it based on its SOP and the reports and results will be displayed on the user’s dashboard. Believing in his power of writing and entrepreneurial journey, Nick says, “there’s so much out there I plan to try out, but it’s all in the plans. Through writing and any entrepreneurial adventure I take on, my goal is to change the world, I plan to become even better, not just professionally but also personally, and writing gave me the voice to reach out to the world.”
Tonya Winders: Regulating Health, Life and Balance
Tonya Winders: Regulating Health, Life and Balance
Allergy and asthma are serious global health problems affecting all age groups. Their prevalence is increasing in many countries, especially among children. Although some countries have seen a decline in hospitalizations and deaths from these diseases, especially asthma, they are still imposing an unacceptable burden on health care systems, and on society through loss of productivity in the workplace and, especially for pediatric asthma, disruption to the family. Faced a gap within delivering awareness about allergy, asthma, and related conditions, Tonya Winders, CEO of Allergy & Asthma Network sought an effective way to treat the patients diagnosed with these diseases. Her networks provide support to patients through outreach, education, advocacy, and research. Go to allergyasthmanetwork.org to know their process of improving the quality of life of patients. We have highlighted the insights, the impression, and the inspiration through an interview with Tonya for brevity and clarity about the company. Educational/professional background and highlights Tonya: I have my Masters in marketing and business administration and have spent the past 25 years in healthcare—15 in pharma, medical device & diagnostics, and 10 leading Allergy & Asthma Network. Highlights: Patient Advocate for GINA global asthma guidelines Patient Advocate for WHO GARD (respiratory diseases) President of Global Allergy & Airways Patient Platform (>70 patient organizations throughout the world) Published >50 peer-reviewed articles in the medical literature Speak internationally to thousands of healthcare providers and millions of patients each year Growth against uncertaintiesTonya: In March 2020, I listened to our community and recognized a unique opportunity to offer evidence-based, timely information regarding COVID. Consequently, over 150,000 people have tuned into our COVID webinars in the past two years. Moreover, over 3M have visited our COVID-19 Information Center. We have also held live events in community settings in underserved neighborhoods to address vaccine hesitancy and identify lung health issues. We have experienced explosive growth over the past two years and our challenges revolve around the growing burden of immune and respiratory diseases and limited resources to address the unmet needs. What is your call on women’s leadership? Tonya: I often hear from women who do not fully accept their role as leaders. It is vital to help women fully own their leadership style even if it is different from traditional alpha male styles. Female leaders have been proven to be more likely to coach, mentor, and develop their direct reports than male leaders. They are true talent agents, using feedback and direction to help people grow. This enables them to unlock other people’s potential and promote effective cooperation on their teams. While we gravitate towards leaders who are self-focused and self-centered, the likelihood that such individuals can turn a group of people into a high-performing team is low. I believe women are uniquely gifted in the areas of nurturing, communicating, and supporting teamwork. Like society, it is important to take the best of both alpha and beta leadership strengths to effectively address the largest business and political challenges. Do you think women hold more potential to excel economically and make the world a better place for living? Tonya: The real problem is not a lack of competent females; it is too few obstacles for incompetent males, which explains the surplus of overconfident, narcissistic, and unethical people in charge. As a consequence, gender differences in leadership effectiveness (what it takes to perform well) are out of sync with gender differences in leadership emergence (what it takes to make it to the top). instead of encouraging women to act like male leaders (many of whom are incompetent), we should be asking men in power to adopt behaviors more commonly found in women. This would create a pool of better role models who could pave the way for both competent men and women to advance. As women are believed to be a gentler part of humanity, how their leadership can heal both business and political corridors? Tonya: Women are more likely to lead through inspiration, transforming people’s attitudes and beliefs, and aligning people with meaning and purpose (rather than through carrots and sticks), than men are. Since transformational leadership is linked to higher levels of team engagement, performance, and productivity, it is a critical path to improving leaders’ performance. If men spent more time trying to win people’s hearts and souls, leading with both EQ and IQ, as opposed to leaning more on the latter and nurturing a change in beliefs rather than behaviors, they would be better leaders. Furthermore, If the average male leader wants to improve their performance, they would do well to adopt a less self-centered style of leadership. Servant leadership and putting others ahead of yourself are second nature to most women. We must stop falling for people who lean in when they lack the talents to back it up. In a logical world, we would promote people into leadership roles when they are competent rather than confident, vetting them for their expertise, track record, and relevant leadership competencies (e.g., intelligence, curiosity, empathy, integrity, and coachability). Women are generally less overconfident than men. This is good news because it enables them to understand how people see them and gives them the capacity to spot gaps between where they want to be and where they are. People who see themselves in a more critical way than others do are better able to prepare, even if it means overpreparing, and that’s a solid way to increase your competence and performance. What are your contributions to the company? Tonya: As the President & CEO of Allergy & Asthma Network, each day I aim to inspire my team to remember the “why?” behind the “what?” we do daily. Ultimately our goal is to end the needless death and suffering due to asthma, allergies, and related conditions like COVID or COPD through outreach, education, advocacy, and research. What are the services/products which your company offers? Are they anywhere different from your competitors’ offerings? Tonya: We drive awareness of these diseases via a multichannel approach including digital media, social
THREE WAYS YOUR BUSINESS CAN DEVELOP A SOCIAL MEDIA STRATEGY FOR SUCCESS
The growing success for businesses on social media is no secret, especially when 83 percent of marketers ranked advertising on social platforms the second most successful marketing channel. Our boutique travel and lifestyle agency spotlights our partner agency, The Stylista Group, and the invaluable social media tips for success. But how are businesses gaining and measuring success on social platforms? Well for one, businesses can gain market intelligence such as consumers’ interests, customer feedback, and competitor research. They can expand their reach for more market opportunities whilst promoting valuable and relevant content, consistently. This allows the business to increase the brand’s visibility on search engines. Additionally, a positive brand experience on social media can generate inbound traffic to increase business revenue and improve brand perception. Market data revealed that 81 percent of shoppers research online before purchasing and over half (54 percent) of social media users research products specifically on social platforms. Social media platforms are becoming a search engine for consumers when looking for products and of course, if a brand has a higher-performing social page, the intent of the customer to buy is greater. Yet, with all the opportunities available to businesses on social media, 61 percent of marketers still find it challenging to generate traffic and leads. Re-evaluating your social media marketing strategy for greater success and maintaining a resilient mindset are your first steps towards overcoming these challenges. Complete a Social Media AuditA social media audit provides the basis for a data-driven social media marketing strategy. It helps you to understand best practices going forward. The social media audit starts with reviewing your metrics (engagement rates) so that you can develop analytics. See some examples below. What Type of Content on Social Media Performs the Highest?This metric is normally based on the number of shares, likes, comments, mentions, and profile visits one piece of content generates. If your business has already posted a diverse range of content formats, your audit can be more specific in terms of highest-performing content such as videos on Facebook stories or maybe Instagram reels. “A data-driven social media marketing strategy is a recipe for success.” The Stylista Group Who is Your Audience, When to Engage, and What are Their Interests?Instagram ‘Audience’ Insights provides location when users are most active online, and demographical data such as age range and gender. If you are running ads, Facebook Insights allows your business to understand conversion rates for different content formats so that you will be able to tailor your ads for higher ROI future campaigns.If your business utilizes several social platforms, why not make your reporting easier by consolidating all metrics into one? Some of the best social media monitoring and social listening platforms include Hootsuite, Buffer Analytics, or Sprout Social. Set Your Social Media GoalsOnce you have reviewed your data and conducted a social media audit, you can start setting your social media goals. A good and effective method used by industry experts is known as SMART goals. The SMART goal acronym can be broken down into the following: Get Creative With Relevant Content and EngageCreating content that is relevant and valuable to an audience is key to capturing their attention. But it’s no longer just an aesthetic image of your latest beauty device and where to buy. Businesses must get creative and leverage engagement opportunities. This can include: According to Hootsuite, think “conversation” – not “broadcast.” Too often many businesses are using social media as a press release platform to announce a new product or service to a large audience. However, this strategy is not sustainable. Engagement is a two-way communication and in a competitive landscape, your customer has the choice to engage with brands who are relatable, relevant, and considerate of their audience.
Natasha Makhijani: Acing Successful Recruitment
Oliver Sanderson Group makes the recruitment process easier for businesses, so they can engage and develop a long-lasting working environment. With the help of technology, from creating a resume database to deploying employees to prominent companies, Natasha is excelling in the recruitment field. We at Fortunes Crown got into conversation with Natasha Makhijani, the CEO of Oliver Sanderson Group, to know more about the company and how it is helping the businesses as a whole. Below are the highlights of the interview: Please brief us in detail about the current scenario of the business. How have the customer preferences changed over the years? The executive search industry is changing in a number of ways, and this is reflected in the evolving preferences of our clients. There is now a greater focus on EDI challenges. We are seeing a growing recognition of the importance of inclusivity and the value of diversity, and clients come to us to tackle their EDI challenges, reach out to under-represented groups, and achieve more diversity in their boardroom and senior leadership teams. Digitalization is also transforming the industry, changing the way we advertise roles, discover candidates, and engage with our community. Finally, recruitment companies are increasingly aware of issues around sustainability and the environmental impact of our work. We are taking steps to minimize our impact and operate more sustainably and more responsibly as a business. Could you please walk us through your educational/professional journey? What was the moment that triggered you to step into the business? I, Natasha Makhijani, am not your average headhunter. As CEO of Oliver Sanderson Group, I am pioneering new approaches to executive search through tech innovations and D&I initiatives, all while breaking down barriers as an Asian woman business leader. After graduating with a Bachelor’s degree from City, University of London and a Master’s from DePaul University in Chicago, I began my recruitment career on the Graduate Scheme at Hays in 2000. Fast-tracked into management roles, I achieved four promotions in four years and took a team from billing £10,000 to £80,000 a month. From Hays, I moved to Michael Page, and quickly gained recognition as a “super biller”. But I always felt that there was another path for my career, and having set up executive desks at both Hays and Michael Page, I set my sights on establishing a business of my own. I founded Oliver Sanderson as a start-up in 2011 and have since grown the firm into an international business at the cutting edge of executive search. Oliver Sanderson has built up a strong track record in recent years, having placed CEOs and senior leaders at FTSE 100, FTSE 350, and Fortune 500 companies. Specializing in both permanent and interim executive placements across a wide range of sectors, the firm provides clients with an end-to-end executive search process, drawing from the experience and creativity of its research team to solve complex recruitment challenges. New technology has been central to Oliver Sanderson’s rapid growth, and I am a pioneer of digital innovations in executive search and recruitment. I co-founded Snapp Resume, the world’s first mobile job board with voice technology capability and Amazon Alexa connectivity. The app currently has a database of over 25 million candidates in the UK and the USA, with over 250,000 positions listed on its mobile job board. My forward-thinking leadership was recognized with a CEO Today Global Award 2021. I appeared in the winner’s magazine in February 2021 alongside some of the world’s most inspiring executives in a feature story on her journey and achievements. I have recently been shortlisted for the prestigious Recruiter Awards 2021 in the category of Agency Recruitment Leader of the Year. Under Makhijani’s leadership, Oliver Sanderson is poised to remain at the forefront of an evolving industry. When was Oliver Sanderson Group established? What are the prominent services/solutions offered by the company? Established in 2011, Oliver Sanderson is an executive search firm with a difference, combining experience and expertise with innovation and fresh thinking. We specialize in finding permanent and interim talent at the board and senior leadership levels for FTSE 100, FTSE 350, Fortune 500, and PE-backed businesses. With our suite of digital recruitment apps and our award-winning diversity and inclusion work, we are leading the way in discovering the next generation of business leaders. What measures do you incorporate to ensure motivation and productivity within the workspace? How do you respond to criticism and disagreements? I focus on keeping my team motivated by challenging, supporting, and inspiring them. At Oliver Sanderson, no two weeks are ever the same – we are always working on new roles with new organizations, and making new connections and relationships with candidates. It is this aspect of our work that ensures that we are constantly learning, keeping the working week fresh and challenging. We set monthly and annual targets to hit for our team across a number of areas, from sales to social media engagement. But we also support each other, understanding that growth isn’t always linear, and we sometimes learn more from failure than from success. Dialogue is crucial – daily conversations, feedback and brainstorming sessions. These help us stay connected and supported together, constantly learning, and constantly striving to improve as individuals and as a team. What was/is your response to the current unprecedented situation? The global pandemic has had a major impact on our daily business operations, but we have managed to survive and thrive since the first lockdown. Our firm has had to adapt to meet new challenges, becoming more flexible in our delivery models. The Oliver Sanderson Executive app has enabled the team to make an effective transition to remote working, with the digital platform offering video interviewing to substitute for the face-to-face meetings made impossible under lockdown. Our apps helped candidates engage with the job market at a time of unprecedented difficulty and uncertainty, and we received exceptionally positive feedback about our contribution to the economic recovery. Thanks to our flexibility, we have managed
Nick Lai: Marketing in the Digital Age, the Present and the Future
The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, are transforming not just how you access your information, but how you interact and communicate with your friends and colleagues on a global scale. It also has changed the way you choose and buy products and services. People are embracing digital technologies to communicate, in ways NickMetrics helping businesses integrate such technologies seamlessly into their everyday needs. Nick Lai, Managing Director at NickMetrics has worked client-side for a wide range of businesses, including start-ups and marketing leading corporations across a range of industries. He has built a large number of successful digital marketing strategies, both nationally and globally, and consulted for companies across the world. Inspiration Behind NickMetrics Nick was born in Malaysia and while growing up he realized that consumers have grown tired of mass media marketing, and are turning instead to the internet. They want more engagement, more interaction. Before his interest as a writer, he already had a successful experience of an online affiliated program back in 2009. Lasting for 2 years, the online venture later ignited an initiation of an online design and development firm in 2012 which enabled him to hit his first million. Nick explained, “I always felt I wanted to do more, so I turned back to writing, and it has been one delightful journey so far.” Continuing his admiration for writing, a leading digital marketing conference grabbed Nick’s attention where he witnessed the vast potential of digital marketing. The event became a turning point and an eye-opener for him to start living and serving businesses online presence. And that’s how Malaysia’s best Digital Marketing Agency, NickMetrics.com born in 2016. The Highway Today, Nick and his team as the generation of digital natives are entering the workplace and are spending like never before. This is the mass market of tomorrow, and for business people and marketers the challenge is to become fluent in this new digital language so that we can talk effectively to our target audience. As the managing director, he has contributed to the significant growth of several businesses in areas including digital marketing, offline marketing, branding, and relationship management. Moreover, to make this small agency effective he sits for sales, design, development, planning, and execution. He is also responsible for recruiting and training the best minds of 48+ employees which is their extraordinary assets. Laying Strong Digital Space Throughout Nick’s career, he has aimed at transforming the brand from a variety of verticals, developing intimate search knowledge and strategy for diverse clients. The agency is inclined for offering the trendiest and new-age digital marketing solutions to brands such as SOP to handle each client’s digital marketing campaign. Nick is responsible for the delivery of NickMetrics’ business plan across marketing which mostly includes Influencer Marketing, Social Media Marketing, Search Engine Optimization, Search Engine Optimization, and Content Marketing. Such an effective package enhances its market leadership position and continues to deliver exceptional growth. NickMetrics Group apart from being industry-centric has another most comprehensive Malaysia’s Online Auto Insurance Comparison Website that has been developing a connection between insurance and consumer. The website helps insure both parties with better-informed decisions and facilitates them to make smart and easier insurance purchases. While offering consumers unbiased comparison for auto insurance, it majorly saves the hassle of consumers from the details and technical processes of auto insurance. World Wide Wild Since its inception, Nick and partners have extensive experience of serving more than 30 medium-to-big sizes clients helping them implement multi-channel brand-marketing strategies. With that, the agency has successfully flagged its location in Malaysia, Hong Kong, and India. The agency has also launched packaged services where users can answer a few questionnaires and pay online. After that, the involving team will start working on it based on its SOP and the reports and results will be displayed on the user’s dashboard. Believing in his power of writing and entrepreneurial journey, Nick says, “there’s so much out there I plan to try out, but it’s all in the plans. Through writing and any entrepreneurial adventure I take on, my goal is to change the world, I plan to become even better, not just professionally but also personally, and writing gave me the voice to reach out to the world.”
Nick Lai: Marketing in the Digital Age, the Present and the Future
The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, are transforming not just how you access your information, but how you interact and communicate with your friends and colleagues on a global scale. It also has changed the way you choose and buy products and services. People are embracing digital technologies to communicate, in ways NickMetrics helping businesses integrate such technologies seamlessly into their everyday needs. Nick Lai, Managing Director at NickMetrics has worked client-side for a wide range of businesses, including start-ups and marketing leading corporations across a range of industries. He has built a large number of successful digital marketing strategies, both nationally and globally, and consulted for companies across the world. Inspiration Behind NickMetrics Nick was born in Malaysia and while growing up he realized that consumers have grown tired of mass media marketing, and are turning instead to the internet. They want more engagement, more interaction. Before his interest as a writer, he already had a successful experience of an online affiliated program back in 2009. Lasting for 2 years, the online venture later ignited an initiation of an online design and development firm in 2012 which enabled him to hit his first million. Nick explained, “I always felt I wanted to do more, so I turned back to writing, and it has been one delightful journey so far.” Continuing his admiration for writing, a leading digital marketing conference grabbed Nick’s attention where he witnessed the vast potential of digital marketing. The event became a turning point and an eye-opener for him to start living and serving businesses online presence. And that’s how Malaysia’s best Digital Marketing Agency, NickMetrics.com born in 2016. The Highway Today, Nick and his team as the generation of digital natives are entering the workplace and are spending like never before. This is the mass market of tomorrow, and for business people and marketers the challenge is to become fluent in this new digital language so that we can talk effectively to our target audience. As the managing director, he has contributed to the significant growth of several businesses in areas including digital marketing, offline marketing, branding, and relationship management. Moreover, to make this small agency effective he sits for sales, design, development, planning, and execution. He is also responsible for recruiting and training the best minds of 48+ employees which is their extraordinary assets. Laying Strong Digital Space Throughout Nick’s career, he has aimed at transforming the brand from a variety of verticals, developing intimate search knowledge and strategy for diverse clients. The agency is inclined for offering the trendiest and new-age digital marketing solutions to brands such as SOP to handle each client’s digital marketing campaign. Nick is responsible for the delivery of NickMetrics’ business plan across marketing which mostly includes Influencer Marketing, Social Media Marketing, Search Engine Optimization, Search Engine Optimization, and Content Marketing. Such an effective package enhances its market leadership position and continues to deliver exceptional growth. NickMetrics Group apart from being industry-centric has another most comprehensive Malaysia’s Online Auto Insurance Comparison Website that has been developing a connection between insurance and consumer. The website helps insure both parties with better-informed decisions and facilitates them to make smart and easier insurance purchases. While offering consumers unbiased comparison for auto insurance, it majorly saves the hassle of consumers from the details and technical processes of auto insurance. World Wide Wild Since its inception, Nick and partners have extensive experience of serving more than 30 medium-to-big sizes clients helping them implement multi-channel brand-marketing strategies. With that, the agency has successfully flagged its location in Malaysia, Hong Kong, and India. The agency has also launched packaged services where users can answer a few questionnaires and pay online. After that, the involving team will start working on it based on its SOP and the reports and results will be displayed on the user’s dashboard. Believing in his power of writing and entrepreneurial journey, Nick says, “there’s so much out there I plan to try out, but it’s all in the plans. Through writing and any entrepreneurial adventure I take on, my goal is to change the world, I plan to become even better, not just professionally but also personally, and writing gave me the voice to reach out to the world.”