Nick Lai: Marketing in the Digital Age, the Present and the Future

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The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, are transforming not just how you access your information, but how you interact and communicate with your friends and colleagues on a global scale. It also has changed the way you choose and buy products and services. People are embracing digital technologies to communicate, in ways NickMetrics helping businesses integrate such technologies seamlessly into their everyday needs.

Nick Lai, Managing Director at NickMetrics has worked client-side for a wide range of businesses, including start-ups and marketing leading corporations across a range of industries. He has built a large number of successful digital marketing strategies, both nationally and globally, and consulted for companies across the world.

Inspiration Behind NickMetrics

Nick was born in Malaysia and while growing up he realized that consumers have grown tired of mass media marketing, and are turning instead to the internet. They want more engagement, more interaction. Before his interest as a writer, he already had a successful experience of an online affiliated program back in 2009. Lasting for 2 years, the online venture later ignited an initiation of an online design and development firm in 2012 which enabled him to hit his first million.

Nick explained, “I always felt I wanted to do more, so I turned back to writing, and it has been one delightful journey so far.”

Continuing his admiration for writing, a leading digital marketing conference grabbed Nick’s attention where he witnessed the vast potential of digital marketing. The event became a turning point and an eye-opener for him to start living and serving businesses online presence. And that’s how Malaysia’s best Digital Marketing Agency, born in 2016.

The Highway

Today, Nick and his team as the generation of digital natives are entering the workplace and are spending like never before. This is the mass market of tomorrow, and for business people and marketers the challenge is to become fluent in this new digital language so that we can talk effectively to our target audience.

As the managing director, he has contributed to the significant growth of several businesses in areas including digital marketing, offline marketing, branding, and relationship management. Moreover, to make this small agency effective he sits for sales, design, development, planning, and execution. He is also responsible for recruiting and training the best minds of 48+ employees which is their extraordinary assets.

Laying Strong Digital Space

Throughout Nick’s career, he has aimed at transforming the brand from a variety of verticals, developing intimate search knowledge and strategy for diverse clients. The agency is inclined for offering the trendiest and new-age digital marketing solutions to brands such as SOP to handle each client’s digital marketing campaign.

Nick is responsible for the delivery of NickMetrics’ business plan across marketing which mostly includes Influencer Marketing, Social Media Marketing, Search Engine Optimization, Search Engine Optimization, and Content Marketing. Such an effective package enhances its market leadership position and continues to deliver exceptional growth.

NickMetrics Group apart from being industry-centric has another most comprehensive Malaysia’s Online Auto Insurance Comparison Website that has been developing a connection between insurance and consumer. The website helps insure both parties with better-informed decisions and facilitates them to make smart and easier insurance purchases. While offering consumers unbiased comparison for auto insurance, it majorly saves the hassle of consumers from the details and technical processes of auto insurance.

World Wide Wild

Since its inception, Nick and partners have extensive experience of serving more than 30 medium-to-big sizes clients helping them implement multi-channel brand-marketing strategies. With that, the agency has successfully flagged its location in Malaysia, Hong Kong, and India.

The agency has also launched packaged services where users can answer a few questionnaires and pay online. After that, the involving team will start working on it based on its SOP and the reports and results will be displayed on the user’s dashboard.

Believing in his power of writing and entrepreneurial journey, Nick says, “there’s so much out there I plan to try out, but it’s all in the plans. Through writing and any entrepreneurial adventure I take on, my goal is to change the world, I plan to become even better, not just professionally but also personally, and writing gave me the voice to reach out to the world.”

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Fortunes Crown

Fortunes crown seeks to inspire, inform and celebrate businesses. We help entrepreneurs, business owners, influencers, and experts by covering their products and services. We, as an online publication always inclined to feature companies of all sizes.

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