Driving Force Institute: Re-placing Untold American History on “TheMap”
Digital Version Many people, even today, don’t realize just how much power education holds. The power to shape the future generation into learned, informed, and practical citizens. History plays a huge role in that. History isn’t just tracing events of the past. But rather, it is insightful timelines that can help us choose the better path. What’s better than taking excerpts of real-life events, and decisions made by real people to base our actions on? But the harsh reality is, that common people ignore history. “It is baseless” “It is irrelevant” and “Times are different now”. Reasons? Excuses? No. Misconceptions. There still are several aspects and episodes of history that are undisclosed to the people of today. Several heroes, revolutions, movements. Many records, but no recognition. Witnesses, but no appreciators. That’s the truth of the history of the world. The importance of untold history lies in its capacity to illuminate hidden narratives and marginalized voices. Traditional historical accounts often overlook the experiences of underrepresented groups, perpetuating biases and incomplete understandings. Exploring untold histories reveals the untapped wealth of diverse human experiences, shedding light on struggles, triumphs, and contributions that have been overlooked. This expanded perspective challenges existing biases and fosters inclusivity and empathy. It enriches our understanding of the complex tapestry of human history, promoting a more accurate and comprehensive historical narrative. By acknowledging untold histories, we honor the resilience and agency of those previously marginalized, fostering a more equitable society and encouraging a more profound appreciation of the interconnectedness of our world. But history can be made interesting. It can be interactive and engaging. Most classes today can use digital techniques for lessons, seminars, and lectures. The study of history is crucial for a multitude of reasons. Firstly, it provides us with invaluable insights into the past, enabling us to understand the origins of our societies, cultures, and institutions. History offers a window into the successes and failures of humanity, teaching us lessons that can guide our present and future decision-making. Furthermore, a strong grasp of history fosters critical thinking skills, encouraging us to analyze evidence, consider multiple perspectives, and make informed judgments. It also promotes cultural awareness, fostering empathy and tolerance by highlighting the diversity of human experiences. In essence, education in history not only preserves our heritage but equips us with the knowledge and wisdom needed to build a better tomorrow. Organizations like the Driving Force Institute for Public Engagement make national efforts to transform the teaching and learning of American history and civics. Led by Patrick Riccards, they aim to revolutionize American education with relevant video content for students and related professionals. “DFI is committed to inspiring today’s learners need to “think like historians.” A History Background As someone passionate about American history, it is bound that Patrick Riccards shares a deep bond with the subject. “I am a son of a presidential historian”, he says. He grew up believing in the importance and the power of knowing one’s history. Learning history is not just a way to get marks on assignments, or projects, but it should be in pursuit if innovating learning that can be a way for people to solve problems. He wants people to learn history to be critical thinkers. According to a national survey he led, Patrick found an active dislike for history class in today’s learners. Why so? Misconceptions! Patrick also saw that these students learned from old and out-of-date history books. These books focused on White male landowners and not-so-relevant topics. With such a curriculum, only 4 out of 10 people could pass a test with basic history, per another national survey Patrick conducted. Soon, he launched the Driving Force Institute to transform the teaching and learning of American history. The institute teaches the places, the events, and the artifacts that are central to history, but often overlooked. The team wants learners who understand American history and hold the persuasion to provide the books. “My professional mentors inspired me to always make a difference, to constantly challenge the status quo, and look for ways to solve problems, inspire, and have real impact. In pursuit of that, it is only natural that one ultimately becomes a leader.” A One-of-A-Kind Service Patrick Riccards knew from his research early on that teachers want a video-based curriculum, but the type of videos that students will engage and interact with are often unavailable. It had some teachers trying to put together their own content, or editing other content available. DFI focuses on a high school audience, and those learners are not looking to watch eight-hour documentaries many teachers use. The primary audience they chose was high school students, who are used to watching two hours of videos, typically 63 shorts a day, for entertainment. DFI provides bite-sized, provocative stories of American history, delivered in a format and in a medium that today’s learners already live in. It isn’t rocket science, but it also isn’t as commonly used as it should be. Delivering History Established in 2020, The Driving Force Institute produces short-form animated videos, explaining important events and movements in history within the standard YouTube length of about two minutes each. The institute has produced 500 unique videos to date, all available open source. By investigating untold stories, bringing inclusive history to students and classrooms, and connecting with teenage audiences, the Driving Force Institute is revolutionizing how American history is taught and learned. After a two-year incubation with the Woodrow Wilson Foundation, DFI found its feet and stood tall, being one of the largest producers of American History education videos, and the type of education the curriculum has. Keeping Up With: Brands and Collabs As a company that produces digital content, DFI was built to recognize the value of a multidisciplinary mode. To produce historically accurate videos, Patrick and his team work with content partners including the NY Historical Society, White House Historical Association, American Battlefield Trust, Smithsonian, and many others. And to make sure that millions of people can access its material, they
Vivera: Turning Healthcare Challenges Into Opportunities
Digital Version The healthcare industry is transforming as companies emerge to redefine the sector for the greater good. Visionaries are reimagining drug development, access, affordability, and sustainability to improve health outcomes worldwide. Drug discovery and development are central areas where companies are making a significant impact. Traditional processes are notorious for their long timelines, high costs, and failure rates. Innovative companies leverage cutting-edge technologies like artificial intelligence and machine learning to accelerate drug discovery. These technologies enable the analysis of massive datasets, predicting potential drug candidates, and optimizing molecular structures. The goal is to expedite the development process and increase the likelihood of identifying effective treatments for various diseases. Progressive companies also prioritize sustainability. Traditional pharmaceutical manufacturing processes can be resource-intensive and environmentally taxing. Green enterprises attempt to minimize waste, reduce energy consumption, and explore eco-friendly alternatives in their production processes, contributing to a more environmentally responsible industry. The Need of The Hour Patient-centricity is at the core of these forward-thinking healthcare company’s efforts. They involve patients in clinical trial design, seek their input on treatment outcomes, and ensure that therapies align with patients’ real-world needs. This patient-centric approach enhances treatment effectiveness and fosters a sense of trust and transparency between the industry and the people it serves. As healthcare evolves, leaders like Paul Edalat strive to make the industry as accessible and feasible as possible. Being at the forefront as the Chairman, Founder, and CEO of Vivera, his primary responsibility is to drive innovation. As the driving force behind Vivera’s domestic and worldwide business activities, Edalat works closely with his sales and marketing teams to identify and meet market demands. He efficiently uses his vast network to broaden Vivera’s reach while managing the Company’s innovative R&D projects. Under his supervision, Vivera has achieved various awards and accolades, like the Top Drug Delivery Solutions Provider in 2023 (MedTech Outlook), Most Innovative Companies of the Year (Digital First Magazine), and Top 10 Great Companies to Work For in 2023 (Global Business Leaders). A Different Background Today, Edalat leads a successful and progressing career in healthcare. However, it wasn’t his initial plan. Edalat initially intended to play professional tennis. He was a dedicated and passionate player, but things took a turn when he played against a prodigy player. The defeat he faced there forced him to reevaluate his dedication to tennis. He later shifted his focus to bodybuilding, inspired by the “Lion of Lebanon” Samir Bannout. He ultimately ended up having a handful of achievements as a powerlifter and bodybuilder. Both his passions follow a pattern. A sportsperson and bodybuilder’s routine requires significant discipline and nourishment. Edalat won a sponsorship from Weider Global Nutrition, which further fuelled his interest in the fitness industry. First Steps, New Transitions In the mid-1990s, Edalat transitioned from bodybuilding to business building, forging into the growing health and wellness industry. Fast forward to 1996, when he created his first brand. The rest is history. Edalat stands confident today with a successful career, having developed over 300 nutritional products across various brands. “The discipline, determination, and resilience I cultivated as an athlete have been invaluable in my business journey. Sports taught me a never-quit mentality, pushing me to give my best in every endeavor. I’ve learned to view challenges not as setbacks but as opportunities for growth.” He experienced a sudden change in his priorities in 2004 when his brother, Peter, was diagnosed with Hodkin’s lymphoma. He witnessed and supported his brother’s battle with cancer while observing the sheer number of limitations and complexities in the healthcare system. He realized the healthcare system needed to prioritize patients better, especially when prescribing and dispensing potentially habit-forming medications. After numerous discussions with his good friend, now Vivera’s Chief Scientific Advisor, Mehdi Hatamian, Ph.D., he dedicated his efforts to developing novel pain management therapies and science-based solutions that prioritize patients over profits. The Vivera Story Vivera was established in 2018. Initially, it set out to create unique medication delivery solutions through its pharmaceutical and medical device divisions. It’s grown into several divisions designed to improve patient care while meeting various medical demands. Vivera Technologies and Vivera Medical Devices are dedicated to creating cutting-edge technologies to revolutionize patient care. ZICOH, one of the Company’s patented flagship products, dispenses precise medication doses and integrates seamlessly with ZICOH Connect™. This cloud-based software system uses artificial intelligence to produce actionable medication adherence, oversight, and compliance insights. Vivera BioSciences focuses on developing medications for various conditions using its patented and patent-pending TABMELT technology for sublingual drug delivery. Vivera Neurosciences is dedicated to investigating and developing therapies for disorders of the central nervous system, including psychiatric, neurological, and fluency disorders, to enhance the lives of patients and offer better options for healthcare professionals. Vivera Advanced Diagnostics uses its Lab Information Management System (LIMS), LabPort, to deliver quick and reliable diagnostic and wellness test results to patients. “At Vivera, we are committed to addressing these challenges by continuously innovating and collaborating with various stakeholders in the healthcare ecosystem. By strongly focusing on patient needs and working closely with other leaders in the healthcare space, we aim to deliver transformative solutions that empower patients to lead healthier and more fulfilling lives,” said Edalat. Leadership in Style Every leader has a unique approach to their team, stakeholders, or consumers. As a business leader, continuous growth and development are essential. Business is ever-evolving, and so should the team that works for it. Edalat weighs professional relationships, communication, and networking as crucial. Building and maintaining strong professional relationships is also vital for personal and professional growth. Networking allows him to learn from other leaders, gain insights into different perspectives, and create valuable connections that can lead to new opportunities. Bouncing back from setbacks and maintaining a positive attitude is essential for long-term success. Biggest Opportunities in Healthcare The healthcare industry is at the cusp of significant transformation, and several areas present immense opportunities for growth in the coming years. 1) Increase Patient Adherence Patient adherence is one challenge. Ensuring patients follow
Spotlight on Women: Customer Experience and Aviation at MCO Airport
Digital Version The aviation industry, which is renowned for being dynamic and constantly evolving, plays a vital role in international trade and connectivity. Orlando International Airport (MCO) stands out as a model of excellence in customer service and experience among major airports. MCO, one of the busiest airports in the country, welcomes millions of passengers each year, making their journeys enjoyable and unforgettable. A renowned leader who has devoted her career to boosting customer experiences, encouraging innovation, and managing the particular difficulties of the aviation business leads Customer Experience at this vibrant aviation centre. Exceptional Educational Journey and Career Advancement A highly successful professional, Tawana Russell has a great educational history, which speaks to her dedication to quality. She holds dual Bachelor of Administration degrees in business management and human resources management, an MBA in operations management, and is a doctoral candidate in industrial psychology. Her rich educational background is a reflection of her unquenchable desire for learning and development. She started off as a front desk secretary in the aviation sector and finally worked her way up to her current position as the Vice President of Customer Experience at Orlando International Airport (MCO), motivated by her mother’s strong work ethic and everlasting support. Tawana attributes her success to the impact of her mother, a role model whose great work ethic and unfailing support provided the cornerstone for her dreams. She was raised in an environment that strongly valued education and hard effort. She began working in the aviation sector twenty years ago as a front desk secretary with the explicit intention of learning everything she could, proving her value, and moving up the ladder. Roles & Responsibilities Orlando International Airport, operated and managed by the Greater Orlando Aviation Authority (GOAA) is seeing record expansion and using a variety of tools to accommodate record crowds. Double-digit increases in passenger traffic throughout the summer at MCO required fully staffed facilities to help travellers with everything from parking to security queues. A small amount of traffic congestion has been reduced as a result of opening a new terminal, Terminal C, which has 15 gates and is currently developing eight additional gates that will handle a variety of aircraft. The airport is still looking at creative ways to handle development while improving the traveller experience. As the Vice President of Customer Experience, Tawana is responsible for a wide range of duties that are all geared toward achieving the greatest levels of customer involvement and satisfaction. She is a force behind the creation and application of customer experience plans that perfectly synchronize with the overall aims and objectives of the Aviation Authority. Some of those goals were recently highlighted in a 2023 Strategic Plan that focuses on People, Connection, Community and Innovation. The plan was launched by the airport’s Board Chairman Carson Good, Board Members and Chief Executive Officer Kevin J. Thibault, who has empowered Tawana to manage different aspects of the customer and employee experience. Those aspects include customer service, feedback analysis, service improvement efforts, and social media platforms, while leading a committed team of experts. Her duties revolve around providing the necessary training and information to staff members who interact with customers. Tawana directs training programs to make sure that the staff of the organization is well-equipped to provide top-notch service. She must meticulously gather, evaluate, and take action on consumer feedback as part of her job. She uses data-driven insights to identify areas for improvement and creates action plans to improve the customer experience. She works tirelessly to streamline processes and procedures to make sure that customer interactions follow the latest trends and are both effective and efficient. Reengineering procedures and implementing cutting-edge technology are frequently involved in this. Providing its team with the Necessary Inspiration During Crisis Tawana Russell demonstrates resilient leadership in times of difficulty by keeping open lines of communication, offering encouragement, and supporting her team in a number of ways. In a similar role during the worldwide pandemic, she offered her team a chance to concentrate on other duties that would increase results. The pandemic posed both difficulties and possibilities since it caused a substantial decline in airline and passenger traffic. Tawana led a team that took advantage of the slowdown in traffic and focused on innovative solutions for problems that could arise for returning passengers. Tawana is crucial in ensuring that the organization’s reaction to crises or unplanned interruptions has a strong focus on customer service and communication. She firmly believes in setting an example for her staff by displaying perseverance, positivity, and a strong work ethic. Her crisis leadership must include openness, regular briefings, and forthrightness about the difficulties they may encounter. She offers team members emotional support and direction while taking into account their unique circumstances and providing the help they need to get through trying moments. The aviation industry has specific challenges that include changing personnel demographics, consumer demands, and digital change. In order to adapt, Tawana stresses talent management, encourages creative thinking, and adopts new technologies to stay one step ahead of the competition. Navigating the aviation sector is no easy task, and there are particular difficulties that are always changing. The swift transition to digital channels for customer contacts has been both rewarding and challenging. While this change creates new chances for involvement, it also makes it necessary to adjust to cutting-edge technologies and provide a flawless digital client experience. Women’s Leadership and Economic Softening Tawana is adamant that women can change leadership in business and politics and have a transformative impact. She believes women often bring unique perspectives and insights to the table, which can lead to more comprehensive and creative solutions. This diversity of thought can help businsses address complex challenges. She also believes that women’s participation in the workforce and leadership positions can contribute to economic growth by tapping into a previously underutilized talent pool, as they often serve as role models for younger generations, inspiring them to pursue leadership positions as well. This can result in
Diana Sorfleet – Talks About Innovation and Impact of Rail in Transportation Industry
Digital Version Every person can have an impact, but it requires being listened to. The freight rail industry is one that the public often takes for granted, yet it plays a vital role in transporting raw materials, finished goods and even consumer products that support global and national economies. We tend not to give enough credit to railroads for the advanced technologies, operational logistics and complexity of locomotives, rail infrastructure and other equipment that makes rail travel possible. Railways connect the smallest of towns to the rest of the world. The United States alone has a rail network of more than 220,000 km crisscrossing the country and providing access to hundreds of shipping ports. The U.S. rail system is the largest in the world, followed by Russia, China, and India. Recognizing its importance to trade and economic development, the rail industry has seen many advances in recent years. It is incorporating innovative technologies and becoming more efficient and customer friendly. The number of new technologies being implemented in the industry and its existing processes is exciting to witness. Being an influential leader in this dynamic industry can be exhilarating and overwhelming at the same time — and being a businesswoman at one of the industry’s leading companies requires all the dedication and hard work one can muster. Diana Sorfleet, Executive Vice President and Chief Administrative Officer at CSX Corporation, is a prime example of the commitment it takes to be a rail industry leader. She joined CSX, a leading supplier of rail-based transportation in North America, in 2011 after working as a Human Resource executive in the energy sector. Holding a master’s degree in business administration and a bachelor’s degree in communication, Diana always wanted to achieve great heights in life, and at CSX she has found her opportunity. CSX operates a 32,000-km rail network and serves key markets throughout the eastern United States. The railroad provides access to more than 70 ocean, river, and lake port facilities on the Atlantic and Gulf Coasts, the Mississippi River, the Great Lakes, and the St. Lawrence Seaway. It also connects with railroads that provide service to Pacific ports. To be a successful leader at this important company, Diana has drawn on the full range of her life experiences. Searching Inspiration Diana hails from an inspiring family, which taught her to work hard and be true to her talents and roots. As part of a first-generation American family, Diana learned from watching her grandparents and parents performing a wide range of jobs as house cleaners, cooks, servers, sheet metal workers, and entrepreneurs. The values of helping friends, family, and the community were instilled in her as she grew up seeing the example of those around her. She traces the roots of her path of serving others to her first working experience as a child, when she helped her father at his bakery. Diana says that was where she was exposed to commitment, discipline, and finding joy in work. She is grateful for having had the opportunity learn these lessons at such a young age. The Roles of A Leader In her role as Executive Vice President and Chief Administrative Officer at CSX, Diana’s job is to shape the company’s overall culture and employee experience. She also has responsibility for company facilities and infrastructure power systems. One of her primary responsibilities is to oversee talent acquisition, development, and learning. She puts extra emphasis on diversity, inclusion, and equity, and she deems strong employee relations as essential for the company’s success. “Our company is currently engaged in a transformational initiative called ONE CSX, in which we are overcoming decades of strained labor-management relations to create a culture of teamwork and collaboration. Our executive team is embracing a servant-leader approach to build trust and improve service to our customers,” she says. Transforming Challenges One of the primary challenges the transportation industry faces is attracting and retaining talent for the many roles required for companies to be successful. This includes technology positions as well as the front-line workers who serve customers by operating trains and maintaining equipment and infrastructure. Diana is at the forefront of an effort at CSX to improve the quality of life for front-line employees. These positions are critical to our modern society’s well-being and prosperity, and we should be celebrating their impact and praising those who enter these professions. Women And Leadership Roles- Is Gender a Factor? Diana believes that every person can have an impact on the world, but for that to happen they must listened to and respected. Regardless of gender identity, she says, everyone can help empower others by listening more closely to their voices and appreciating what they have to contribute. “You create power by listening to others and including their perspectives in the dialogue,” Diana says. “Listening and inclusion greatly impact how we work together and the decisions we make, whether in business or politics.” When asked if successful women are proof that they are more capable than men of making the world a better place, Diana looks at the question from a different perspective. She highlights that everyone has the potential to make a positive contribution to society. Women bring unique perspectives to the executive suite, but so do many others. Diversity of experiences is the key, she says, and all individuals should have the opportunity to succeed at the highest level of business and industry. It is said that women are “softer” than men, in the sense that they view the world with more compassion and warmth. Diana thinks that perception should not be used to question someone’s capability to make decisions or be successful in business. Throughout her career, Diana has seen and worked with clients, employees, and partners. She has always seen teams gain more success when they are diverse and inclusive. Bringing a “multiple perspectives, but same purpose” approach to the table contributes much more. Future of CSX And Transportation Diana says CSX constantly works towards creating a healthy and fulfilling environment
Henrique Dias: Disrupting Pharmaceutical Market with Successful Global Strategies
Digital Version Modern Day Pharmaceuticals: How Marketing Shaped Therapeutics Living in the digital era today, many people prefer looking up their symptoms online rather than visiting a real doctor. Prefer a random creator on a video-sharing platform rather than consulting a real expert. Is this a matter of convenience for the patient, or a helping hand of a specialist? The Answer? Neither. The pharmaceutical industry has a much bigger role to contribute. The pharmaceutical industry has multiple dimensions and directions to it. Today, a pharmaceutical company must look into various aspects like in-licensing, out-licensing, marketing, and in general commercializing themselves. Located in Canada and Latin America, Knight Therapeutics Inc. is a Pan-American (ex-US) specialty pharmaceutical firm with a focus on the acquisition, in-licensing, out-licensing, marketing, and commercialization of cutting-edge prescription drugs. With its main office in Montreal, Knight operates across Canada as well as in ten Latin American nations and employs more than 700 people worldwide. Conversing with Henrique Dias, Global Director of Marketing at Knight Therapeutics, a modern-day picture of the pharmaceutical industry came into focus. Henrique has over 20 years of experience in the pharma industry with extensive work, strategizing, and planning. Stepping Into the Journey This senior executive has strategized his way into the pharma industry. He has held several positions throughout his career. He transitioned from one position to the other paving his leadership journey. Before joining Knight Therapeutic, Henrique Dias was leading the launch of a major new global product at a major company in the UK. Holding a degree in Engineering, and an MBA from USP, he studied in Brazil and also earned an Honors in Strategy with a Post-MBA from Wharton BS. His educational background acted as a foundation as he stepped into the pharma industry, especially as a strategy and marketing executive. Under his umbrella of more than 20 years of experience, he has worked in big pharma companies like Janssen and AstraZeneca and managed businesses and new indications worth over USD 1 billion globally. A diverse environment is one of his priorities regarding the workspace. After leading extensive projects with intense regional backgrounds, he chooses healthcare as an industry. Choosing and Developing Healthcare Working in the healthcare or pharmaceutical industry gives you a ticket to helping people at various stages and levels of their lives. It is one of the reasons Henrique decided to continue his journey- to have a direct impact on people’s lives. “I keep saying we have a unique chance of “Doing good by doing well”, if we do our job well, we will impact the lives of hundreds of thousands of patients around the world, while we develop a new generation of leaders.” Marketing is always the back-end job, which plays a major role. What is also important for these strategies is to reach the right, diverse, and varied market and audience. Henrique Dias has his mantra when he is in that space of strategizing and creating. First of all, you need to understand the real needs of your customers, in the case of Healthcare, Physicians, Patients, caregivers, and payers (both public and private). Then you must add into the equation the regional and global diversity and culture, and this will exponentially complicate analysis once the cultural aspects sometimes are not easy to fully understand and there are barriers of language, cultural background, and information availability. After all of this, we need to get to what is critical and common to all markets that we want to have our strategy, and what is different and needs to be addressed. All of this will only be possible with a cross-functional team that encompasses global and cultural diversity, and we need to make sure the voice of all critical stakeholders are not only heard but present in the strategy development. Establishing Strategies Prioritization is a perennially contentious subject, and here, my technical expertise is crucial. The main topic of debate for me is prospective growth and/or return on investment. As much as we would like to affect everyone internationally in the same manner, resources are limited, and in the society, we live in today, we often have a very short schedule to make success happen. As a result, we need to make sure we prioritize more pragmatically. It has become much easier to complete this step of the process after you have a thorough grasp of the actual demands of all of your main markets. The messages need to be translated and correctly modified to satisfy local and cultural demands, while important components of the campaign need to be examined for unfavorable reactions, using a cross-functional team with a wide cultural background. A Successful Global Marketing Campaign Successful campaigns always make one wonder about the process and the work put behind them. The number of brainstorming meetings, and the ideas that were rejected. Henrique has a checklist of things to keep in mind while working on a strategy. Ideating a campaign gets much easier after you have a good grip on the unmet needs of each of your main markets. The messages should be appropriately translated and modified to fit regional and cultural standards while also being checked for potential negative responses by a cross-functional team with different cultural experiences. Henrique and his team were once greeted with quite a tricky campaign. The challenge to tackle was a disease- “Doctors were underestimating the impact of mild disease in patients”. This issue was causing an important impact on the number of cases including deaths worldwide. The campaign was naturally an awareness campaign in partnership with medical societies with a clear objective of changing this, and they made it to change the treatment paradigm for patients. According to Henrique, the biggest challenge with this campaign was positioning. This campaign was aimed at solving a major problem for patients, physicians, and the government. This is when the most important “tip”, “hack”, or “mantra” steps in. Listen and understand your client’s problem and then choose an appropriate channel and format suitable to
Making Reliable and Affordable Healthcare a Reality with Trillium Med Village
Digital Version “More Than Just Healthcare” In recent years, medical advancement and progress have been more exponential than linear. With the development of new cutting-edge technology, medicine is transforming from both a technological and a human standpoint. Although the typical one-size-fits-all blockbuster pharmaceutical has saved millions of lives, several limitations still impede an efficient therapy for each person. Many socio-biological variables, including age, weight, medical history, daily lifestyle, and genetic makeup, affect an individual’s response to any drugs. ‘Personalized Medicine’ has been proposed, which uses pharmacogenomics to deliver the proper dosages based on a person’s genetic composition. “The right patient with the right drug at the right dose at the right time,” is how the FDA defines personalized medicine. It is the process of adjusting medical care to a patient’s unique requirements, preferences, and traits across all phases of care, including prevention, diagnosis, treatment, and follow-up. Personalized healthcare on the other hand focuses on providing suitable healthcare choices for individuals, facilitating shared decision making, providing personalized care and support planning, social prescribing and community-based support, supported self-management and working with personal health budgets. More and more medical institutions need to focus on personalized healthcare and delivering the right care to their patients. Trillium Med Village is one of these organizations that focuses on personalized care. Established in 2018, their mission is to contribute towards the health and well-being of society with a supreme experience as the most reliable partner for healthcare. The healthcare company is passionate about caring for individuals, especially senior citizens. They strive to ensure a better quality of life for elderly clients and families in need of their dependable and affordable care services. The Visionary Kavitha Siva handles the position of The Director of Trillium Med Village. This multitasking and do-it-all visionary leader also serves as a professor at George Brown College. She has had the privilege to shape minds and inspire young minds to achieve their dreams and contribute to the future of education. Kavitha holds a dual degree in Business Administration, Management, and Interpersonal Relations. Her education acts as a foundation for her own business and a holistic understanding of the healthcare industry. Throughout her career, she has contributed significantly to fields like training, treatments of diseases like Parkinson’s, and business functions at several companies. Kavitha is also a member of the Program Advisory Committee (PAC) for the College Teacher Training program where she works for promoting and advancing the program, ensuring quality and relevance. She also has research experience on hand while working for finding a cure for Parkinson’s disease, which later drove her to Trillium Med Village. She has dedicated over 10 years of her career to this research and studying Frontal Temporal Dementia and Parkinson’s disease. One of her current projects is working towards implementing AI-based solutions for healthcare systems in Canada. She believes that AI can revolutionize healthcare delivery and improve patient outcomes. As the Director of TMV, she feels inspired and grateful to her Business partner and the Director of Human Resources at TMV, Prashanth Kumar Arumugam, without whom this venture would not have been possible. Prashanth has a decade of experience in Client acquisition and Recruitment. In addition, he also supervises the Finances Division at TMV. Painting the Business Picture Trillium Med Village started back in 2018, initially started as Trillium Connects and continued remotely till the COVID-19 pandemic. During the pandemic, like many companies, TMV also faced a major customer preference shift. They experienced a surge in demand for healthcare professionals. There was also a demand for reliable and qualified healthcare staff. The company ensures the quality of candidates for in-person care. Kavitha and her team have observed and experienced an increase in the preference for in-person healthcare over online. Additionally, different clients have different demands, which adds another layer of complexity to our operations. “At TMV, one of the unique challenges we are currently facing is ensuring effective collaboration and engagement among our diverse team members from different nationalities, backgrounds, and levels of experience. This diversity brings valuable perspectives but also requires us to strike a balance and create an inclusive environment where everyone feels motivated and involved.” The Services Platter Under the umbrella of their high-quality and reliable services, they provide registered nurses, personal support workers, and caregivers for hospitals, long-term care, nursing homes and assisted living facilities. The healthcare company swears to provide patients with seamless services through its Total Care Model. Kavitha considers it a goal to be committed and achieve delivering reliable service delivery that adheres to the mission. Between The Customers and The Clients Trillium Med Village offer tailored staffing solutions. Under Prashanth’s leadership, the focus is to prioritize the client’s needs, and this means taking the time to understand their staffing demands, skill requirements, and cultural fit so that we can provide the most suitable candidates. Trillium values their clients and the feedback that comes from them. They actively listen to the preferences and suggestions, not just listen but also alter and refine themselves according to the needs raised. Under Kavitha’s leadership, TMV is passionate and dedicated to its customers and clients as they have implemented strategies toward optimum customer satisfaction. Hear it from them! Customized Service: We understand that each healthcare facility is unique, with its own set of requirements. To meet their specific needs, we offer tailored staffing solutions. This means taking the time to understand their staffing demands, skill requirements, and cultural fit so that we can provide the most suitable candidates. Creating Your Own (Internal Staffing) Strategic Partner: We go beyond being a traditional agency service provider. Through the power of technology, we enhance our hiring processes, improve patient outcomes, and increase operational efficiencies. By integrating innovative solutions, we become strategic partners that add value to our clients’ operations, helping them achieve their goals more effectively. Bi-Directional Partnerships: Collaboration is at the core of our approach. We actively seek input and support from our clients, fostering open communication channels and feedback mechanisms. We greatly appreciate the
Ricardo Ortizcazarin: Helping Businesses Thrive Online with Cazarin Interactive
Digital Version Today, advertising may signify many different things. The typical flyer or poster was the primary form of advertising when it was initially invented, along with word-of-mouth. Then it advanced to use broadcast media, like radio, to assist in drawing in larger audiences. It then moved toward the direction of the television so that an even larger audiences could see it. Finally, businesses began to appreciate the sheer volume of traffic the Internet created. As advanced as it is with technology, advertising always tries to do something new. Every agency or ad-tech company wants to provide its clients with a unique, first-of-its-kind ad campaign. Be it advertising through music videos, video games, website advertising, or outdoor advertising. Or the combination of different media and so on. Making a deal between an advertiser and a publisher sufficed for marketers in the 20th century, but today’s environment has altered, and how companies engage with customers has undergone a significant shift. When the first advertising technology was created at the beginning of the history of digital advertising, the most important shift took place. Every year, a variety of ad tech products come to market, and marketers develop their tactics by using sophisticated technologies. To access and benefit from these tactics, and technologies, there are disruptive ad tech companies like Cazarin Interactive. Cazarin Interactive provides businesses large and small with the promotional and digital services they need to achieve marketing success. They offer a full suite of services, including website design, print collateral, branding, email marketing, search engine optimization, and web applications. “What we do at Cazarin Interactive is to place metrics in just about everything we do. Those metrics are then reviewed and we invest in the most effective tactics. We put measurement in just about everything we do, and that measurement is then reviewed to see which marketing tactics are effective and which marketing tactics are not effective and invest into those that are effective, of course.” The Passion Driver Ricardo Ortizcazarin, the President of Cazarin Interactiveleads the way with over 25 years of experience in the bag. His vast post-graduate education leads the team by coaching, supporting, and inspiring. A graduate of the University of Minnesota, Ricardo holds a Master’s in Marketing and was also a part of the Goldman Sachs 10,000 Entrepreneurs Program. The Beta Theta Pi member of 1986 today is an accomplished Internet Strategist and Capitalize Marketing Executive. Ricardo is an experienced business owner who today helps to build and set companies up for success by improving their online presence through the services provided by Cazarin Interactive. Ricardo’s career path has taken several twists and turns to get to where he stands today. Previously worked in several fields, and he has gardened an impressive amount of experience. Like several wisdoms business leaders, Ricardo draws inspiration from his father. His father, during his time, was a successful entrepreneur in Mexico. Following in his footsteps, Ricardo stands confidently as a successful and inspiring entrepreneur. Under his leadership, Cazarin Interactive offers a distinctive fusion of technology, creative, and marketing Savviness approaches that propel businesses big and small toward predetermined objectives. They have produced effective websites and marketing strategies for over 22 years that boost revenue and establish companies. The Industry Picture The Ad-Tech industry is a dynamic one. With evolving developments, there is always something new to explore. Any ad tech solution’s primary goal is to assist publishers and advertisers that produce results (eliminate everything in the parenthesis and the parenthesis) in executing effective media trading arrangements using programmatic algorithms. That is the purpose of advertising technology. Changing along with the economy and adapting to it is important, especially in this field. One of the tedious aspects to deal with is the new hybrid working force. Today, the industry has a 70% remote workforce, which in the past was 5%. Also, AI (Artificial Intelligence) is disrupting the way things have been done for decades. The company started way back in 1998 as a web design company. For Ricardo, it was one of those “saw the opportunity, and took it” steps. The initial web design company pivoted into a brand agency in 2002, then again in 2009 to become the digital marketing agency it is today. Cazarin Interactive moved forward by adapting to the needs of the market to survive and thrive. Service For the People! A special combination of website design, creative, and technology solutions provided by Cazarin propels big and small organizations toward predetermined objectives. They have produced effective websites and marketing strategies for over 25 years that boost revenue and establish companies. Through their 25 years of strategizing, and planning, they offer these outstanding services for their clients- “Cazarin has developed technology and has intellectual property that was developed in 2001 to communicate with our customers. It’s our ePROJECT system that can make each member of staff accountable and efficient. “ Under Ricardo’s leadership, the company has sailed through many challenges, like COVID, economic changes, and remote work. Fostering Team Spirit, collaboration, and accountability has enabled the company to thrive while others decided to call it quits. For The Company, Customers, and Consequences. As the ad-tech industry is majorly digital, that comes with the threat of safety and privacy. So how does Cazarin Interactive cover that? The company uses tools provided by Google and Facebook, and two-step verification to make sure their clients’ data is protected and secured. They also monitor accounts way more frequently and diligently as compared to other agencies. They don’t rely on tech, but on people to monitor their processing. The company contributes to the industry by serving its customers with quality strategies. When Ricardo and his team map out their goals, they establish them as realistic as possible. The company not only serves its customers by delivering results but by making it easy to communicate goals and objectives with the proprietary technology Ricardo and his team developed and use today. Cazarin Interactive has developed technology and intellectual property that was developed in 2001
Chris Leger CEO: Leveraging Technology for Demand-Generation with Bython’s Byonic Platform
Digital Version Leveraging Technology for Demand-Generation with Bython’s Byonic Platform It is innovative leaders like Chris Leger that constantly renew and rewrite the ways of marketing. He is known for his work in positions like Senior Vice President and General Manager. A leader who has a ton of experience in fields like B2B Marketing, B2B Agency, content syndication, demand generation, and so on. His ability to create trusting relationships while trading and developing innovative marketing solutions. Making the perfect marketing mix is a crucial task for many companies. Here, crucial stands for both important and difficult. For the perfect marketing mix, one must first know the specifics of their audience. It is like you have a walk-in closet full of outfits, but you must choose one that will match the dress code. The companies and establishments that specialize in this provide highly personalized packs. These agencies have experienced teams that work together on the best approaches for omnichannel and multichannel campaigns. Marketing cleaning goods through direct selling is a dynamic, colorful, and quickly growing method of distribution. Direct marketing involves presenting the product and service to customers face-to-face, usually in their homes or the homes of others, at their places of employment, and in other locations other than a fixed retail site. Marketing Channels And Companies Channels for Marketing have changed the distribution channel is a method for bridging the time, space, and possession barriers that exist between the customers and the products and services. To bridge the gap in new ways, the Internet is altering the conventional structure of distribution channels. Disintermediation and hybrid marketing channels are on the rise, and the usage of intermediaries by businesses may be impacted by the Internet as a marketing channel. To, in a way, achieve mastery in the marketing mix, we have agencies and companies that provide personalized mixes and channels according to the clients. Bython is a provider of demand-generation solutions. The company, with Chris Leger as the CEO, offers customized omnichannel marketing campaigns that help teams achieve their demand generation goals. The Innovative Joruney! Chris Leger, the CEO of Bython started his career as a customer service coordinator. He climbed the ladder with various jobs and positions, eventually specializing in custom events and sales. As a business development specialist, Chris successfully worked on Storage Networking World, as it was becoming the largest global event on the topic. He worked on other notable events in mobile and wireless, Business Intelligence, and the Premier 100 IT Leaders Conference. Chris became interested in the IT business and technology because of his engagement in it. Notably, Pat noted that he obtained a sizable sponsorship agreement with Research in Motion (RIM) for an event. Chris witnessed the early phases of content syndication when he transitioned to the computer world and the digital team, contrasting the ease of gathering leads through the distribution of white papers with the current complexity of the demand generation sector. Chris has loved following the development of marketing strategies throughout the course of his 20-year career. The Bython Story Bython, a top demand-generating company with its headquarters in Texas and a rising global presence, was founded in 2012. Furthermore, proactive B2B services may be provided by the business thanks to the Byonic platform’s creation employing cutting-edge technology. For every campaign, the Byonic platform offers total, real-time transparency. Marketing and sales professionals may maximize their expenses by utilizing a business like Bython that employs its very own 1st party data and technology and produces reliable outcomes. For the network of B2B corporate customers and their agency partners, it is essential to deliver customized demand-generation solutions that foster meaningful relationships, provide quantifiable outcomes, and yield a good return on investment (ROI). “When you work with Bython you can count on customer-centric results that convert, speed to market using data and technology, quality and transparency with real-time insights, along with custom tailored programs that drive engagement,” says Chris Leger CEO of Bython. Bython’s quick expansion has been powered by its distinctive location. Bython stands out in a sector where these characteristics are uncommon since they control its data, resources, technology, and operations. The Marketing World Chris has been in this industry for over 20 years. If there is someone who can paint an accurate picture of the marketing industry. Chris has a unique approach while dealing with the challenges that come while working in the industry. Chris mostly observes that teams get complacent with time. His responsibility as CEO is to encourage the teams to work harder and more creatively. Sentiment control is balancing the perceived situation with the potential reality. Chris also believes that in business, delegating is essential. He assists people in knowing when and how to delegate. This implies that decision-making must be entrusted to those whom the leader hires. Chris doesn’t have a lot of trouble juggling his personal and professional lives. Leaders might change thanks to COVID. Chris, on the other hand, realizes that he must be reachable to his teams since he is always linked. Chris does need to strike a balance between job-related calls, meetings, and work itself. He plans his day so that he may accomplish that. For instance, he schedules Tuesdays for productive work. Leadership And Evolution As an innovative leader himself, Chris has his approach to working with his employees. He deems his team a group of motivated individuals. He has built his company on a foundation of hard work and motivation. Chris values developing sincere relationships with his team members. He uses a variety of strategies to build solid connections. He values bringing value to discussions and spending time getting to know and connect with his team members personally. He concentrates on comprehending the listener, their objectives, and their future moves. Driving the discussion and adding value requires asking the correct questions. He emphasizes the importance of active listening in his strategy and urges his staff to follow suit. He searches for chances to bring his personality into the talk, which will make
Elizabeth City State University: Providing Quality Affordable Education. A Legacy of 131 Years.
Digital Version Students, as soon as steps outside the umbrella of schools, are bombarded with questions and dilemmas, majority of them emphasizing the million-dollar decision of choosing colleges. Education changes lives. A university with good facilities and resources to lead students in the right direction is essential. Many families and aspiring college students today are unable to fulfill the dream of obtaining a college degree as they may be unable to afford the tuition, fees, and other additional expenses required by institutions. Competitive academic programs, stellar facilities, and quality resources are essential in meeting the demands of the 21st-century scholar. At Elizabeth City State University (ECSU), we are passionate about changing the lives of students across the state of North Carolina and beyond. In Talks With The Chancellor In a conversation with the Chancellor of Elizabeth City State University, Dr. Karrie G. Dixon, we asked her to share her insight on education and experience as the leader of a prominent university. As a North Carolina native who was raised in Winston-Salem, Dr. Dixon earned her degrees from institutions in the University of North Carolina System. She made it a point to enhance her leadership skills by seeking out opportunities to hone her talents. As a selected protégé from the American Association of State Colleges and Universities (AASCU) Millennium Leadership Initiative, she started her higher education career as an academic enhancement instructor at the University of North Carolina at Greensboro. She was elected as ECSU’s 12th Chief Executive Officer and 7th Chancellor in December 2018 after serving as Interim Chancellor beginning in April 2018. Her leadership has led to transformations at ECSU, including increased student enrollment, enhanced and new innovative academic offerings, and robust philanthropic support and investments. Choosing a College: What To Look For? When there are a plethora of options in front of you, it can get overwhelming to choose the right institution. “What if this course is not for me?” “Where will this lead me to?” “Will this push me ahead?” All these questions start dancing in one’s mind while doing no good to the decision-making process. The three most important considerations a student should evaluate when selecting a higher education institution are: high-quality and rigorous academic program? Is the institution situated in a community that is right for you (for example, a small community versus a large metropolitan city)? Elizabeth City State University – Come to Discover, Leaver to Conquer On March 3, 1891, Hugh Cale, an African American Representative in the N.C. General Assembly from Pasquotank County drafted House Bill 383, which established a normal (teaching) school for “teaching and training teachers of the colored race to teach in common schools of North Carolina.” The bill passed. That bill is what led to the origin of Elizabeth City State University, initially named Elizabeth City State Coloured Normal School. Today, 131 years later, faculty and employees like Dr. Dixon are determined to build a sustainable future for this great institution. Expanding a Commitment to Diversity ECSU is committed to building a culture that actively encourages and creates an environment with diversity and inclusion- an environment where everyone feels included, no matter who they are, what they choose, and where they are. The university provides training and educational opportunities that focus on inculcating awareness and cultural education. Students, in particular, are provided with holistic development through programming offered by student organizations and ECSU’s Prevention, Awareness, and Cultural Education (P.A.C.E.) Center. The university continually recruits diverse faculty, staff and students to support its mission of inclusivity. Providing Academic Services and State-of-the-Art Facilities Over the years, ECSU has invested in the intellectual development of students. Through the University Honors Program and other offerings in the Divisions of Academic Affairs and Student Affairs, students have access to robust co-curricular and extracurricular activities, thriving living and learning communities, enhanced living experiences and the unique culture known as Viking spirit and pride. ECSU’s Office of Student Success and Retention provides advising, peer tutoring, service learning and other resources that assist students. The university’s Office of International Programs offers students opportunities to pursue education abroad. Over the years, students have lived and learned in countries, such as Germany, Portugal, Spain and Costa Rica. In 2019, ECSU opened the STEM Complex that houses the Department of Health and Human Studies, to include Pharmaceutical Science, Social Work, Psychology, and Kinesiology and the Department of Aviation and Emergency Management including ECSU’s signature program, Aviation Science, as well as the Unmanned Aircraft Systems and Emergency Management programs. The high-tech facility features aviation laboratories, and drone and air traffic control laboratories and a flight simulator. ECSU offers the only four-year Aviation Science degree program in North Carolina. The university’s Department of Aviation Science and Emergency Management has strategic partnerships with industry leaders, including like United Airlines, AeroX and Piedmont Flight Training, JetBlue, Delta Airlines and PSAAirlines. The university produces private and commercial pilots, air traffic controllers, avionics specialists and aviation managers who are ready to lead in the aviation industry. Shaping Campus Life Extracurricular activities are key to a student’s overall growth and development. The university’s 2020-2025 strategic plan, Forging Our Future, has six key goals, including one centered on “Student Experience.” The 2020-2025 plan develops a collective future with high-quality academic programs that also align with community demands, meet employer needs, enhance the region and state, and drive economic development. Student success not only focuses on providing a quality education and leadership development skills, but also on creating a transformational and nourishing environment that enriches a student with opportunities that support their academic curriculum. Additionally, ECSU is committed to nurturing the mental and physical health of students. In 2020, the university was awarded funding and began implementing the “Viking Victory: Ready. Set. Go! Peer Wellness Ambassadors Leading the Race against Mental Health” initiative. The program has a priority focus on training and professional development to help proactively address mental health at ECSU. The university continues enhancing its on-campus and off-campus living and learning experiences by ensuring student
“Making Healthy Easier” Atlantic Health System Connects Healthcare Professionals and Patients
Digital Version Non-profit healthcare organizations play a vital role in supporting communities by providing accessible and affordable medical services to those in need. These organizations are driven by a mission to improve the health and well-being of the underserved and vulnerable populations who might otherwise struggle to access proper healthcare. By leveraging donations, grants, and volunteer support, non-profit healthcare organizations can offer a wide range of medical services, from primary care and preventive measures to specialized treatments and mental health support. In addition to offering medical care, non-profit healthcare organizations often focus on health education and community outreach. They conduct workshops, seminars, and health fairs to raise awareness about prevalent health issues and promote preventive practices. Through these initiatives, communities gain essential knowledge about maintaining a healthy lifestyle, managing chronic conditions, and identifying early warning signs of illnesses. By empowering individuals with information, non-profit healthcare organizations empower communities to take charge of their well-being and make informed decisions regarding their health. Furthermore, non-profit healthcare organizations frequently collaborate with local governments, businesses, and other community-based organizations to create a seamless support system for those in need. These partnerships strengthen the impact of their efforts and allow for a more holistic approach to addressing healthcare disparities. By acting as a safety net for the medically underserved, these non-profit organizations make significant contributions to the overall health and resilience of the communities they serve, fostering a more equitable and caring society. Non-profit healthcare organizations like Atlantic Health System are doing their part by serving communities in northern and central New Jersey, as well as eastern Pennsylvania. Atlantic Health serves more than 6.2 million patients and healthcare consumers through its seven award-winning, internationally and nationally renowned hospitals, 400+ ambulatory sites, and network of 5440+ physicians. Leading these organizations are visionaries and leaders equally philanthropic and passionate. Sunil Dadlani is the Executive Vice President, Chief Information and Digital Transformation Officer at Atlantic Health System where he has a multifaceted role including planning, execution, and management. The Inspirational Beginnings Sunil Dadlani is one of those leaders whose passion and experiences navigated them through their careers. The passion stands on the strong foundation of education. Sunil built this foundation with his degrees and training in healthcare business and technology. from prestigious institutions. He has pursued multiple master’s degrees and executive leadership programs from prestigious institutions like Harvard, Wharton, MIT, Cornell, Columbia Business School, and the University of Phoenix. Sunil also gained practical working experience with these programs. He gathered knowledge in healthcare systems, information technology, data science and analytics, emerging technologies like AI, ML, NLP, VR/AR, Metaverse, Blockchain, digital twins, and their practical application in integrated health systems. His journey in the healthcare world started with a combination of a genuine passion for making a positive impact on people’s lives. It was also fueled by a lot of personal experiences where he saw people around him facing challenges and the complexities that come with healthcare processes. “One of the most significant inspirations for my career choice was witnessing healthcare professionals dedicating their lives to caring for others; their compassion, resiliency, and commitment to making a difference resonated deeply with me, fueling my determination to contribute in my capacity.” As Sunil explored the healthcare field further, he realized the transformative power of technology to revolutionize patient care, experience, and engagement and drive operational efficiencies. This realization solidified his determination to become a healthcare Chief Information and Digital Transformation Officer (CIDTO) to lead technological initiatives and strategic planning, helping healthcare organizations adapt to the ever-changing digital landscape. Making The Difference (by being the difference) Founded in 1996, Atlantic Health System is one of New Jersey’s major non-profit healthcare networks is Atlantic Health System. They have more than 5,440 affiliated doctors in 12 counties. The system provides treatment at more than 400 locations, including seven hospitals: Morristown Medical Center in Morristown, NJ, Overlook Medical Center in Summit, NJ, Newton Medical Center in Newton, NJ, Chilton Medical Center in Pompton Plains, NJ, Hackettstown Medical Center in Hackettstown, NJ, Goryeb Children’s Hospital in Morristown, NJ, Atlantic Rehabilitation Institute in Madison, NJ and through its partnership with CentraState Healthcare System in Freehold, NJ. 13 years in a row, they have made it to Fortune Magazine’s 100 Best Companies to Work For List. Additionally, Morristown Medical Center, which is part of Atlantic Health System, has been named the greatest hospital in New Jersey by Newsweek and US News & World Report. One of the key differentiating factors of Atlantic Health System is its commitment to providing high-quality, patient-centered care. They focus on delivering comprehensive healthcare services across a wide range of specialties and medical disciplines. Taking The Responsible Roles Sunil Dadlani handles his position as the Chief Information and Digital Transformation Officer with great dedication and hard work. He describes it as a multifaceted role, encompassing strategic planning, technology management, compliance, budgeting, stakeholder engagement, innovation, and digital transformation. The healthcare industry also requires leadership to drive the effective use of technology and information systems. He works to deliver high-quality healthcare services to the community members Atlantic Health System serves while achieving operational efficiencies. While leading the way with his leadership style, Sunil has faced several challenges along the way. Sunil came across several of these, and brainstormed ideas to tackle them. 1. Workforce Shortage- Utilizing technology for hyper-automation and process optimization. Sunil established a hybrid workforce model. 2. Data Privacy and Security Atlantic Health System has built strong partnerships with public & private sector entities, including federal & state agencies to optimize data security. 3. Career Development and Work-Life Balance Sunil implemented career development paths for his team members fostering their growth and improving work-life balance 4. Application and Technology Rationalization To reduce technology debt and modernize Atlantic Health System’s tech footprint, they expedited the rationalization of applications and technology. “Overall, my approach to most challenges that present themselves involve leveraging technology, investing in workforce development, and adopting innovations to address pain points and improve healthcare operations efficiently and securely.” Strategies And Approaches